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Frequently Asked Questions about Marketing
Coursera’s Marketing catalog covers the full customer lifecycle, from strategy and brand building to advertising and budget allocation. You can learn market research, digital marketing, social media marketing, and marketing analytics to reach your business goals.
Try Google’s Foundations of Digital Marketing and E-commerce for an introduction to core channels and concepts. You can also start with Illinois’ Marketing in a Digital World or UC Davis’s Introduction to Google SEO.
The Content Marketing course from UCDavis is one of the best advanced marketing courses with a focus on building and maintaining brand awareness and loyalty. It covers topics like creating effective content, developing a content strategy, and tracking the success of your marketing efforts. For a more analytics-driven approach, the Marketing Analytics specialization is ideal for marketing professionals looking to improve their skills in data-driven decision making. Those looking to improve their English marketing communication skills may be interested in the Marketing and Sales in English course. Additionally, the Creativity and AI specialization offers courses that combine creativity and AI to develop marketing solutions. Finally, to learn how to use influencer marketing to build brand awareness and compelling marketing strategies, try the Influencer Marketing Strategy course.
Learners frequently choose the Google Digital Marketing & E-commerce Professional Certificate and the Meta Social Media Marketing Professional Certificate. The Digital Marketing Specialization from the University of Illinois is also highlighted across the catalog.
Build end-to-end skills with the Meta Social Media Marketing Professional Certificate. You can go deeper with Social Media Management, Viral Marketing and How to Craft Contagious Content, and Measure and Optimize Social Media Marketing Campaigns.
Start with the Meta Marketing Analytics Professional Certificate or the course Marketing Analytics with Meta. You can also strengthen data literacy with Google’s Ask Questions to Make Data-Driven Decisions and DeepLearning.AI’s Data Analytics Foundations.
Marketing courses on Coursera are designed to equip you with a wide array of skills critical to navigating the dynamic marketing landscape:
- Core concepts in digital marketing, including SEO, social media, and content marketing
- Strategic tools and frameworks for marketing analysis and decision-making
- Techniques for crafting compelling branding strategies
- Insights into consumer behavior and market research methodologies
- Practical applications of marketing automation and customer relationship management (CRM) tools
- Skills to evaluate and utilize emerging marketing technologies
- Ethical and sustainable marketing practices
Yes—Guided Projects let you learn by doing in under two hours. Recent options include ManyChat for Beginners: Automate Instagram Lead Generation, Google Ads for Beginners: Master Essentials & Fundamentals, and Creating Social Media Posts with GenAI: Mastering ChatGPT.
Choose what fits your goals—take an individual course, follow a multi-course Specialization, or earn a job-focused Professional Certificate. You can also complete short Guided Projects for hands-on practice or pursue online degrees like the Master of Business Administration (iMBA) or Master of Science in Management (iMSM).
