Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Universidad Nacional Autónoma de México
Skills you'll gain: Business Planning, ISO 9000 Series, Strategic Marketing, Organizational Strategy, Marketing, Quality Management Systems, Governance, Operations Management, Stakeholder Analysis, Working Capital, Corporate Strategy, Financial Statements, Marketing Planning, Financial Analysis, Organizational Structure, Accounts Receivable, Financial Data, Business Strategies, Market Analysis, Quality Management
Beginner · Specialization · 3 - 6 Months

University of London
Skills you'll gain: Data Visualization, Matplotlib, Probability & Statistics, Data Science, Unsupervised Learning, Statistics, NumPy, Python Programming, Pandas (Python Package), Data Analysis, Machine Learning Algorithms, Descriptive Statistics, Machine Learning, Data Manipulation
Beginner · Course · 1 - 3 Months

Logical Operations
Skills you'll gain: Responsive Web Design, HTML and CSS, Web Development, Javascript, Web Design, JavaScript Frameworks, Web Development Tools, Web Servers, Web Design and Development, Browser Compatibility, Web Content, Web Analytics and SEO, Server Side, Hypertext Markup Language (HTML), Web Applications, Web Frameworks, Front-End Web Development, Event-Driven Programming, Web Content Accessibility Guidelines, Software Development
Mixed · Course · 1 - 3 Months

Logical Operations
Skills you'll gain: Seaborn, NumPy, Matplotlib, Data Transformation, Data Manipulation, Data Visualization Software, Pandas (Python Package), Plot (Graphics), Data Visualization, Jupyter, Scatter Plots, Data Science, Data Processing, Data Analysis, Box Plots, Python Programming, Graphing, Computer Programming, Computer Programming Tools, Software Development
Intermediate · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Key Performance Indicators (KPIs), Bookkeeping, Financial Forecasting, Budget Management, Financial Statement Analysis, Revenue Forecasting, Market Liquidity, Market Dynamics, Capital Budgeting, Operating Budget, Financial Analysis, Process Improvement, Financial Data, Variance Analysis, Predictive Analytics, Data-Driven Decision-Making, Financial Modeling, Financial Reporting, Process Optimization, Data Visualization
Intermediate · Specialization · 3 - 6 Months

Packt
Skills you'll gain: Geographic Information Systems, Package and Software Management, Scripting, Statistical Analysis, Probability & Statistics, JSON, Image Analysis, Data Validation, Web Scraping, Intelligence Collection and Analysis, Data Analysis, Statistics, Python Programming, Data Processing, Restful API, File Transfer Protocol (FTP), Open Source Technology
Beginner · Course · 1 - 3 Months

Skills you'll gain: User Experience Design, Persona (User Experience), Responsive Web Design, Human Centered Design, Design, Design Research, Design Thinking, Usability Testing, Prototyping, Generative AI, Storytelling
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Pivot Tables And Charts, Spreadsheet Software, Data-Driven Decision-Making, Data Analysis, Data Cleansing, Data Manipulation, Financial Data, Excel Formulas, Expense Management, Cost Reduction, Cost Management, Financial Reporting
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: WordPress, Search Engine Optimization, Blogs, Web Analytics, Web Content, Keyword Research, Information Architecture, Content Management, Marketing, Analytics, Web Design, Web Development
Advanced · Guided Project · Less Than 2 Hours

University of California, Davis
Skills you'll gain: Data Synthesis, Data Storytelling, Presentations, Marketing, Data Visualization Software, Market Research, Social Media Marketing, Microsoft PowerPoint, Advertising, Customer Insights, Data Analysis, Verbal Communication Skills, Target Audience, Strategic Marketing, Market Analysis, Digital Marketing
Intermediate · Course · 1 - 4 Weeks
Skills you'll gain: Build Tools, CI/CD, Software Development Tools, Java, Gradle, Apache Maven, MLOps (Machine Learning Operations), Package and Software Management, Dependency Analysis
Advanced · Course · 1 - 4 Weeks

Duke University
Skills you'll gain: Sampling (Statistics), Exploratory Data Analysis, R (Software), Statistical Inference, Probability Distribution, Bayesian Statistics, R Programming, Data Analysis, Probability, Statistics, Statistical Analysis, Descriptive Statistics
Beginner · Course · 1 - 3 Months