• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • Status: Preview
    Preview
    E

    ESSEC Business School

    Mieux comprendre l'ESS pour mieux en parler

    Skills you'll gain: Socioeconomics, Social Impact, Sustainable Development, Communication Strategies, Governance, Journalism, Innovation, Sustainable Business, Stakeholder Engagement, Economics, Business Modeling, Interviewing Skills

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Computational Thinking for K-12 Educators: Sequences and Loops

    Skills you'll gain: Computational Thinking, Education Software and Technology, Digital pedagogy, Programming Principles, Debugging, Computer Programming, Computer Science, Brainstorming

    4.8
    Rating, 4.8 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Make.com for Beginners: LinkedIn Post Automation With GPT-4

    Skills you'll gain: Make.com, LinkedIn, Marketing Automation, Marketing, Social Media Content, Social Media Marketing, Application Programming Interface (API), Generative AI, Content Creation, Automation, Artificial Intelligence, Content Marketing, Workflow Management

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Creating a Visual Tasks Guide with Microsoft PowerPoint

    Skills you'll gain: Educational Materials, Education Software and Technology, Train The Trainer, Microsoft Office, Personal Development

    4.9
    Rating, 4.9 out of 5 stars
    ·
    18 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Teaching Impacts of Technology: Workplace of the Future

    Skills you'll gain: Digital pedagogy, Technical Communication, Digital Transformation, Cloud Computing, Hypertext Markup Language (HTML), Cloud Storage, File Transfer Protocol (FTP), Data Analysis, Data Science, Artificial Intelligence and Machine Learning (AI/ML), Amazon Web Services, SQL, Databases

    4
    Rating, 4 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    B

    Banco Interamericano de Desarrollo

    PM4R Agile: 5 pasos para gestión híbrida de proyectos

    Skills you'll gain: Agile Methodology, Agile Project Management, Prioritization, Project Implementation, Project Management Life Cycle, Project Planning, Project Management, Kanban Principles, Stakeholder Engagement

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    How to optimize your Instagram Business Profile

    Skills you'll gain: Instagram, Content Development and Management, Facebook, Content Strategy, Social Media, Social Media Marketing, Social Media Strategy, Target Audience, Branding

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Introduction to Generative AI in Legal

    Skills you'll gain: Legal Technology, Data Ethics, Responsible AI, Legal Strategy, Legal Research, Generative AI, Legal Risk, Case Law, Law, Regulation, and Compliance, Artificial Intelligence, Legal Writing, Data-Driven Decision-Making, Forecasting, Automation, Client Services

    4.5
    Rating, 4.5 out of 5 stars
    ·
    24 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    B

    Banco Interamericano de Desarrollo

    Educación sobre cambio climático: energía y huella ecológica

    Skills you'll gain: Climate Change Mitigation, Energy and Utilities, Environmental Science, Climate Change Adaptation, Environment, Sustainable Development, Education and Training, Collaboration, Teaching, Instructing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    34 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    What are the Chances? Probability and Uncertainty in Statistics

    Skills you'll gain: Statistics, Regression Analysis, Probability, Statistical Hypothesis Testing, Probability Distribution, Statistical Analysis, Statistical Inference, Sampling (Statistics), Combinatorics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    18 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Transportes e Logística

    Skills you'll gain: Transportation, Supply Chain, and Logistics, Transportation Operations, Transportation Management, General Shipping and Receiving, Logistics, Insurance, Shipping and Receiving, Export Control, Supply Chain, Commercial Laws, Legal Risk, Risk Management, Contract Negotiation, Negotiation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    45 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    V

    Vanderbilt University

    Faster Together, Enhancing the Recruitment of Marginalized Communities in Clinical Trials

    Skills you'll gain: Patient Communication, Informed Consent, Clinical Research, Patient Education And Counseling, Community Outreach, Clinical Trials, Health Equity, Health Disparities, Clinical Research Ethics, Research, Healthcare Ethics, Diversity Awareness, Community Health, Cultural Responsiveness, Rapport Building, Patient Referral, Diversity Equity and Inclusion Initiatives

    4.8
    Rating, 4.8 out of 5 stars
    ·
    107 reviews

    Beginner · Course · 1 - 3 Months

Searches related to social media marketing

meta social media marketing
social media marketing analytics
introduction to social media marketing
social media marketing in practice
genai in social media marketing
meta social media marketing capstone
meta social media marketing professional certificate
social media marketing and brand advocacy
1…112113114…449

In summary, here are 10 of our most popular social media marketing courses

  • Mieux comprendre l'ESS pour mieux en parler: ESSEC Business School
  • Computational Thinking for K-12 Educators: Sequences and Loops: University of California San Diego
  • Make.com for Beginners: LinkedIn Post Automation With GPT-4: Coursera
  • Creating a Visual Tasks Guide with Microsoft PowerPoint: Coursera
  • Teaching Impacts of Technology: Workplace of the Future: University of California San Diego
  • PM4R Agile: 5 pasos para gestión híbrida de proyectos: Banco Interamericano de Desarrollo
  • How to optimize your Instagram Business Profile: Coursera
  • Introduction to Generative AI in Legal: Coursera
  • Educación sobre cambio climático: energía y huella ecológica: Banco Interamericano de Desarrollo
  • What are the Chances? Probability and Uncertainty in Statistics: Johns Hopkins University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok