Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

University of Maryland, College Park
Skills you'll gain: Customer Retention, Loyalty Programs, Brand Loyalty, Customer Relationship Management, Customer Insights, Marketing Analytics, Customer Acquisition Management, Marketing Effectiveness, Customer Engagement, Marketing Strategies, Return On Investment, Growth Strategies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Responsible AI, Data Ethics, Data Governance, Workflow Management, No-Code Development, Financial Data, Accounting and Finance Software, Artificial Intelligence, Financial Management, Generative AI, Automation, Financial Forecasting, Financial Regulation, Finance, Financial Reporting, Data Management, Financial Analysis, Accounting, Strategic Decision-Making, Securities (Finance)
Advanced · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Miro AI, Generative AI Agents, Responsible AI, AI Product Strategy, Generative AI, No-Code Development, ChatGPT, Workflow Management, Email Automation, Customer Analysis, Prompt Patterns, Customer Data Management, Personalized Service, AI Enablement, Customer and Client Support, AI Workflows, Customer Relationship Management (CRM) Software, Emotional Intelligence, Customer Success Management
Beginner · Specialization · 1 - 3 Months

University of Michigan
Skills you'll gain: Health Care Administration, Community Health, Financial Statements, Mergers & Acquisitions, Financial Accounting, Public Health, Financial Statement Analysis, Human Resources Management and Planning, Strategic Decision-Making, Financial Analysis, Health Systems, Electronic Medical Record, Financial Management, Marketing Communications, Return On Investment, Balance Sheet, Business Valuation, Accounting, Strategic Planning, Marketing
Beginner · Specialization · 1 - 3 Months

Universidad de los Andes
Skills you'll gain: Social Studies, Business Strategy, Innovation, International Finance, Financial Market, Global Marketing, World History, Economics, Business Economics, Business Development, Economic Development, Entrepreneurship, Corporate Sustainability, Socioeconomics, Business Ethics, Strategic Partnership, New Business Development, Sustainable Business, Corporate Strategy, Business Modeling
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Innovation, Product Management, New Product Development, Stakeholder Engagement, Competitive Analysis, Product Planning, Product Strategy, Business Development, Product Lifecycle Management, Market Analysis, Communication, Stakeholder Management, Strategic Communication, Team Building, Leadership
Beginner · Course · 1 - 3 Months

Skills you'll gain: Incident Response, Computer Security Incident Management, Security Management, Incident Management, Cyber Risk, Regulatory Compliance, Compliance Management, Information Systems Security, Cyber Security Strategy, Cybersecurity, Enterprise Security, Federal Information Security Management Act, Law, Regulation, and Compliance, Regulation and Legal Compliance, Payment Card Industry (PCI) Data Security Standards, Computer Security, Health Insurance Portability And Accountability Act (HIPAA) Compliance, Network Security, Sarbanes Oxley Act (SOX) Compliance, General Data Protection Regulation (GDPR)
Mixed · Course · 1 - 3 Months

Skills you'll gain: Content Performance Analysis, ChatGPT, Social Media Content, Content Strategy, Prompt Engineering, Target Audience, Social Media Campaigns, Social Media Marketing, Content Creation, Drive Engagement, Social Media Strategy, Market Research, Copywriting, Storytelling
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Prompt Engineering, Sales Process, Sales Presentations, Verbal Communication Skills, Product Knowledge, Communication, AI Personalization, Sales, Non-Verbal Communication, General Sales Practices, Microsoft Copilot, Value Propositions, Customer Relationship Management (CRM) Software, AI Enablement, Responsible AI
Advanced · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Salesforce, Salesforce Development, Systems Integration, Customer Relationship Management, Customer Relationship Management (CRM) Software, Data Integration, Contract Management, AI Enablement, Responsible AI, Web Services, Business Reporting, Data Ethics, Integration Testing, Artificial Intelligence, Application Programming Interface (API), Software Design Patterns, Security Controls, Customer Data Management, Analytics, Data Security
Advanced · Specialization · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Operations Management, Organizational Strategy, Manufacturing Operations, Operational Analysis, Business Operations, Supply Chain, Inventory Management System, Process Analysis, Decision Making, Strategic Decision-Making, Business Strategies, Cost Benefit Analysis, Demand Planning, Capacity Management, Service Level
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Risk Management, Governance, ISO/IEC 27001, Enterprise Risk Management (ERM), Cyber Governance, NIST 800-53, Cyber Risk, Compliance Management, Security Controls, Program Implementation, Regulatory Compliance, Cybersecurity, Cyber Security Strategy, Business Continuity, Asset Management
Intermediate · Course · 1 - 3 Months