Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

École Polytechnique Fédérale de Lausanne
Skills you'll gain: Apache Spark, Apache Hadoop, Scala Programming, Distributed Computing, Big Data, Data Manipulation, Data Processing, Performance Tuning, Data Persistence, SQL
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Entrepreneurship, Business Modeling, Promotional Strategies, Business Strategy, Entrepreneurial Finance, Content Creation, Innovation, Digital Transformation, Consumer Behaviour, Marketing Budgets, Business Economics, Intellectual Property
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing, Marketing Channel, Digital Transformation, Marketing Strategies, Digital Marketing, Customer Advocacy, Promotional Strategies, New Product Development, Price Negotiation, Consumer Behaviour, Innovation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Plotly, Dashboard, Pandas (Python Package), Data Manipulation, Interactive Data Visualization, Data Visualization Software, Data Visualization, Web Applications, Application Development, Data Processing, Data Science, Python Programming
Intermediate · Guided Project · Less Than 2 Hours

University of California, Irvine
Skills you'll gain: Supply Chain Planning, Demand Planning, Customer Demand Planning, Supply Chain Management, Supply Chain, Capacity Planning, Production Planning, Materials Management, Forecasting, Performance Measurement, Microsoft Excel, Data-Driven Decision-Making, Statistical Methods, Key Performance Indicators (KPIs), Data Analysis, Regression Analysis
Intermediate · Course · 1 - 4 Weeks

Salesforce
Skills you'll gain: Sales Development, Salesforce, Lead Generation, Sales Support, Sales Pipelines, Campaign Management, Sales Process, Sales Prospecting, Sales Operations, Customer Relationship Management (CRM) Software, Data Import/Export, Data Management
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Business Analytics, Analytics, Asset Management, Business Intelligence, Advanced Analytics, Digital Assets, Information Management, Data Analysis, Big Data, Business Valuation, Data Strategy, Case Studies, Data Management, Return On Investment, Innovation, Accounting
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Warehousing, Extract, Transform, Load, IBM Cognos Analytics, IBM DB2, Star Schema, Snowflake Schema, PostgreSQL, Data Mart, Data Architecture, Data Modeling, Database Systems, Data Storage, Data Lakes, Databases, Data Storage Technologies, Dashboard, Query Languages, Data Validation, Data Cleansing, SQL
Intermediate · Course · 1 - 4 Weeks

Starweaver
Skills you'll gain: Data Storytelling, Active Listening, Non-Verbal Communication, Business Writing, Concision, Social Skills, Sales Strategy, Sales Presentations, Writing, Cultural Sensitivity, Persuasive Communication, Interpersonal Communications, Sales Training, Emotional Intelligence, Technical Writing, Storytelling, Verbal Communication Skills, Communication Strategies, Communication, Marketing Communications
Intermediate · Specialization · 1 - 3 Months
Skills you'll gain: Model Evaluation, Data Ethics, Unsupervised Learning, Convolutional Neural Networks, Random Forest Algorithm, Data Preprocessing, Data Analysis, Regression Analysis, Responsible AI, Recurrent Neural Networks (RNNs), Classification Algorithms, Decision Tree Learning, Data Collection, AI Workflows, Regulatory Compliance, Business Ethics, Learning Strategies, Test Planning, Goal Setting, Productivity
Intermediate · Professional Certificate · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Probability & Statistics, Probability, Probability Distribution, Bayesian Statistics, Data Analysis, Statistical Analysis, Sampling (Statistics), Correlation Analysis, Statistical Inference
Build toward a degree
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Natural Language Processing, Microsoft Azure, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Analytics, Automation, Application Development
Beginner · Course · 1 - 4 Weeks