Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Facebook, Social Media, Social Media Management, Instagram, Administrative Support, Customer Communications Management, Marketing Automation, Content Development and Management, Marketing
Beginner · Guided Project · Less Than 2 Hours

Universidad Austral
Skills you'll gain: Design Thinking, Team Leadership, Team Building, Market Opportunities, Entrepreneurship, Solution Design, Financial Management, Marketing Strategies, Innovation, Marketing, Business Development, Business Planning, Business Modeling, Value Propositions, New Product Development, Professional Networking
Beginner · Course · 1 - 3 Months

Skills you'll gain: Generative AI, Exploratory Data Analysis, Generative Model Architectures, Data Ethics, Feature Engineering, Predictive Modeling, AI Enablement, Responsible AI, Data Visualization, Data Science, Data Synthesis, Data Preprocessing, Data Analysis, Data Manipulation, Model Evaluation
Intermediate · Course · 1 - 4 Weeks

Columbia University
Skills you'll gain: Value-Based Care, Health Informatics, Care Coordination, Analytics, Health Care Administration, Data Analysis, Interoperability, Healthcare Ethics, Health Care, Health Systems, Health Technology, Electronic Medical Record, Patient-centered Care, Telehealth, Predictive Modeling, Data Sharing
Beginner · Course · 1 - 3 Months
INSEAD
Skills you'll gain: Intellectual Property, Blockchain, Business Transformation, Business Leadership, Governance, Strategic Leadership, Technology Strategies, Business, Business Modeling, Business Strategy, Emerging Technologies, Innovation, Organizational Structure, Business Technologies, Social Impact, Enterprise Architecture
Mixed · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Compliance Training, Compliance Management, Internal Communications, Procedure Development, Continuous Monitoring, Culture Transformation, Industrial and Organizational Psychology, Ethical Standards And Conduct, Psychology, Strategic Planning
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Data Presentation, Data Cleansing, Data Storytelling, Rmarkdown, Data Visualization, Data Ethics, Data Literacy, Ggplot2, Data Validation, Spreadsheet Software, Tableau Software, Analytical Skills, Data Visualization Software, Data-Driven Decision-Making, Dashboard, Data Analysis, Stakeholder Management, Data Integrity, Database Management, Case Studies
Beginner · Professional Certificate · 3 - 6 Months

Case Western Reserve University
Skills you'll gain: Philanthropy, Entrepreneurship, Global Marketing, Entrepreneurial Finance, Innovation, New Business Development, Community Development, Economic Development, Commercialization, Mentorship, Governance, Case Studies, Public Policies, Program Evaluation
Mixed · Course · 1 - 3 Months

Skills you'll gain: Business Requirements, Data Pipelines, Business Analysis, Data Security, Data Architecture, Verification And Validation, Data Analysis, Machine Learning, Data Processing, Data Storage, Scalability
Advanced · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Stakeholder Analysis, Business Ethics, Decision Making, Cultural Sensitivity, Ethical Standards And Conduct, Intercultural Competence, Global Marketing, Case Studies, Corporate Sustainability, International Relations
Beginner · Course · 1 - 4 Weeks

University of Minnesota
Skills you'll gain: UI/UX Research, User Research, Design Research, User Experience, User Centered Design, Ideation, Qualitative Research, User Interface (UI) Design, Surveys, User Story, Data Collection, Persona Development, Data Analysis, People Analytics
Mixed · Course · 1 - 3 Months

Skills you'll gain: Marketing Budgets, Digital Media Strategy, Media Strategy, Professional Networking, Content Strategy, Promotional Strategies, Branding, Marketing Analytics, Brand Strategy, Brand Awareness, Budget Management, Marketing Design, Customer Engagement, Content Marketing, Target Audience, Digital Marketing, Marketing Strategies, Trend Analysis, Social Media Strategy, Customer Analysis
Beginner · Specialization · 1 - 3 Months