Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
Northeastern University
Skills you'll gain: Health Informatics, Decision Support Systems, AI Enablement, Process Mapping, Business Intelligence, Business Analytics, Patient Flow, Predictive Analytics, Data-Driven Decision-Making, Customer experience strategy (CX), Advanced Analytics, Artificial Intelligence and Machine Learning (AI/ML), Analytics, Process Analysis, Applied Machine Learning, Healthcare Industry Knowledge, Machine Learning, Machine Learning Algorithms, Performance Metric, Model Evaluation
Intermediate · Course · 1 - 4 Weeks

Knowledge Accelerators
Skills you'll gain: General Data Protection Regulation (GDPR), Information Privacy, Personally Identifiable Information, Compliance Management, Law, Regulation, and Compliance, Regulatory Compliance, Data Ethics, Data Management, Regulation and Legal Compliance, Data Security, Data Integrity, Global Marketing, Record Keeping, Data Processing
Beginner · Course · 1 - 3 Months

Kennesaw State University
Skills you'll gain: Statistical Hypothesis Testing, Six Sigma Methodology, Lean Six Sigma, Process Improvement, Quality Improvement, Process Optimization, Statistical Analysis, Statistics, Data Analysis, Variance Analysis
Intermediate · Course · 1 - 4 Weeks

Rice University
Skills you'll gain: Executive Presence, Business Communication, Crisis Management, Interpersonal Communications, Communication, Meeting Facilitation, Intercultural Competence, Stakeholder Communications, Influencing, Persuasive Communication, Cultural Diversity, Global Marketing, Leadership, Communication Strategies, Conflict Management, Non-Verbal Communication, Branding, Active Listening
Mixed · Course · 1 - 3 Months

Splunk Inc.
Skills you'll gain: Splunk, Correlation Analysis, Data Transformation, Data Manipulation, Data Visualization Software, Performance Tuning, Dashboard, Data Analysis Expressions (DAX), Statistical Analysis, Data Processing, Security Information and Event Management (SIEM), Data Analysis, Data Synthesis, Data Modeling, Ad Hoc Reporting, Time Series Analysis and Forecasting, Business Intelligence, Big Data, Data Science, Business Analytics
Beginner · Specialization · 3 - 6 Months

Universidad Nacional Autónoma de México
Skills you'll gain: Organizational Strategy, Governance, Stakeholder Analysis, Corporate Strategy, Business Planning, Business Strategy, Organizational Structure, Strategic Thinking, Business Administration, Environmental Social And Corporate Governance (ESG), Strategic Decision-Making, Competitive Analysis, Entrepreneurship, New Business Development, Market Analysis, Analysis
Mixed · Course · 1 - 3 Months

Emory University
Skills you'll gain: Data Cleansing, Lean Six Sigma, Six Sigma Methodology, Consulting, Problem Solving, Management Consulting, Data Quality, Analytical Skills, Complex Problem Solving, Business Consulting, Data-Driven Decision-Making, Data Analysis, Data Collection, Consultative Approaches, Project Scoping, Client Services
Beginner · Course · 1 - 3 Months

Illinois Tech
Skills you'll gain: Responsible AI, Organizational Change, Culture Transformation, Product Lifecycle Management, Design Thinking, Organizational Leadership, Strategic Leadership, Business Transformation, Global Marketing, Data Ethics, Entrepreneurship, Change Management, Business Communication, Business Leadership, Artificial Intelligence, Business Modeling, Generative AI, Innovation, Strategic Planning, Market Opportunities
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

McMaster University
Skills you'll gain: Experimentation, Data Visualization, Predictive Modeling, Pareto Chart, Process Improvement and Optimization, Simulation and Simulation Software, Process Optimization, Statistical Software, R Programming, Data Analysis, Statistical Analysis, R (Software), Case Studies
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Animations, Graphic Design, Graphics Software, Graphic and Visual Design, Digital Design, Content Creation, Multimedia, Video Production, Media Production, Data Import/Export, Data Sharing, Marketing
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Product Demonstration, Web Content, Video Production, Marketing Materials, Graphic Design, Data Visualization, Content Creation, Company, Product, and Service Knowledge, Web Design, Team Oriented, Storytelling, Content Marketing
Intermediate · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Data Analysis, Applied Mathematics, Mathematical Modeling, Graphing, Trigonometry, R (Software), Analytical Skills, General Mathematics, Statistics, Algebra, Systems Of Measurement, Correlation Analysis, Regression Analysis, Calculus, Geometry
Beginner · Specialization · 3 - 6 Months