Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Vanderbilt University
Skills you'll gain: Music, Music Performance, Entrepreneurship, Intellectual Property, Digital Transformation, Marketing Communications, Marketing, Business Modeling, Revenue Management, Business Ethics, Event Management, Media Production
Mixed · Course · 1 - 3 Months

Skills you'll gain: Game Design, Python Programming, Programming Principles, Computer Programming, Scripting, Data Validation, Data Analysis
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Facebook, Social Media, Social Media Management, Instagram, Administrative Support, Customer Communications Management, Marketing Automation, Content Development and Management, Marketing
Beginner · Guided Project · Less Than 2 Hours

Universidad Austral
Skills you'll gain: Design Thinking, Team Leadership, Team Building, Market Opportunities, Entrepreneurship, Solution Design, Financial Management, Marketing Strategies, Innovation, Marketing, Business Development, Business Planning, Business Modeling, Value Propositions, New Product Development, Professional Networking
Beginner · Course · 1 - 3 Months

Skills you'll gain: Generative AI, Exploratory Data Analysis, Generative Model Architectures, Data Ethics, Feature Engineering, Predictive Modeling, AI Enablement, Responsible AI, Data Visualization, Data Science, Data Synthesis, Data Preprocessing, Data Analysis, Data Manipulation, Model Evaluation
Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Bash (Scripting Language), Distributed Computing, Scalability, Computer Systems, Software Architecture, File I/O, Linux, Operating Systems, File Systems, Big Data, Performance Testing, C and C++, Scripting, Cloud Development, Command-Line Interface, Performance Tuning, OS Process Management, Communication Systems
Advanced · Specialization · 3 - 6 Months

Macquarie University
Skills you'll gain: Business Strategy, Strategic Thinking, Customer Analysis, Strategic Planning, Organizational Strategy, Strategic Marketing, Growth Strategies, Competitive Analysis, Business Planning, Market Analysis, Strategic Decision-Making, Value Propositions, Analysis, Innovation
Beginner · Course · 1 - 3 Months

IIMA - IIM Ahmedabad
Skills you'll gain: Digital Transformation, AI Enablement, Business Transformation, Technology Strategies, Performance Improvement, Organizational Strategy, Organizational Change, Performance Measurement, Business Analytics
Beginner · Course · 1 - 3 Months

Case Western Reserve University
Skills you'll gain: Brand Management, Brand Marketing, Intellectual Property, Arbitration, Contract Negotiation, Client Services, Recruitment, Talent Recruitment, Insurance, Relationship Management, Financial Planning, Case Studies
Beginner · Course · 1 - 3 Months

Tecnológico de Monterrey
Skills you'll gain: Web Analytics, Google Analytics, Search Engine Marketing, Marketing Analytics, Market Research, Digital Marketing, Analytical Skills, Online Advertising, Email Marketing, Customer Data Management, Analytics, Consumer Behaviour, Data Analysis, Customer Relationship Management, Advertising Campaigns
Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Compliance Training, Compliance Management, Internal Communications, Procedure Development, Continuous Monitoring, Culture Transformation, Industrial and Organizational Psychology, Ethical Standards And Conduct, Psychology, Strategic Planning
Mixed · Course · 1 - 4 Weeks

DeepLearning.AI
Skills you'll gain: Data Modeling, Data Transformation, Data Processing, Data Warehousing, Data Preprocessing, Apache Hadoop, Data Integration, Extract, Transform, Load, Data Pipelines, Apache Spark, Feature Engineering, Data Manipulation, Star Schema, Applied Machine Learning, Real Time Data, Machine Learning
Intermediate · Course · 1 - 4 Weeks