Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
Skills you'll gain: Model Evaluation, Data Ethics, Unsupervised Learning, Convolutional Neural Networks, Random Forest Algorithm, Data Preprocessing, Data Analysis, Regression Analysis, Responsible AI, Recurrent Neural Networks (RNNs), Classification Algorithms, Decision Tree Learning, Data Collection, AI Workflows, Regulatory Compliance, Business Ethics, Learning Strategies, Test Planning, Goal Setting, Productivity
Intermediate · Professional Certificate · 3 - 6 Months

Rutgers the State University of New Jersey
Skills you'll gain: Digital Transformation, Customer Engagement, Business Technologies, Augmented and Virtual Reality (AR/VR), Customer experience strategy (CX), Business Marketing, Cross-Functional Collaboration, Internet Of Things, Emerging Technologies, Business Ethics, Customer Retention, Business Relationship Management, FinTech, Blockchain, Innovation, Artificial Intelligence
Intermediate · Course · 1 - 3 Months

University of Toronto
Skills you'll gain: Organizational Change, Influencing, Leadership, Diversity and Inclusion, Change Management, Team Management, Advocacy, Innovation, Cultural Diversity, Stakeholder Management, Empathy & Emotional Intelligence
Beginner · Course · 1 - 4 Weeks

Coursera
Intermediate · Course · 1 - 4 Weeks
University of Michigan
Skills you'll gain: Logistic Regression, Forecasting, Data Processing, Predictive Modeling, Statistical Modeling, Data Analysis, Analytics, Regression Analysis, Pandas (Python Package), Model Evaluation, Python Programming, Probability, Ethical Standards And Conduct
Intermediate · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Microsoft Power Platform, Power BI, Microsoft Power Automate/Flow, Dashboard, Microsoft 365, Data Visualization Software, Data Visualization, Business Process Automation, Workflow Management, No-Code Development, Business Process, Generative AI Agents, Data Analysis, Data Integration, Application Design
Beginner · Course · 1 - 3 Months
Northeastern University
Skills you'll gain: Quality Assessment, Value-Based Care, Program Evaluation, Healthcare Industry Knowledge, Health Systems, Health Informatics, Change Management, Decision Support Systems, Health Care, AI Enablement, Process Mapping, Care Management, Patient Safety, Quality Improvement, Health Technology, Patient-centered Care, Business Intelligence, Business Analytics, Health Policy, Medicaid
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Data Ethics, Data Visualization, Stakeholder Communications, Data Integrity, Data Analysis, Data Presentation, Data Sharing, Analytics, Tableau Software, Responsible AI, Verbal Communication Skills, Sample Size Determination, Systems Thinking, Sampling (Statistics), Internal Communications, Excel Formulas, Interpersonal Communications, Statistics, Stakeholder Engagement, Spreadsheet Software
Beginner · Specialization · 3 - 6 Months

Rutgers the State University of New Jersey
Skills you'll gain: Competitive Intelligence, Competitive Analysis, Data Storytelling, Data Presentation, Data Visualization, Data Analysis, Business Intelligence, Market Analysis, Management Consulting, Business Strategy, Business Analysis, Case Studies, Trend Analysis, Benchmarking, Performance Analysis, Business Metrics, Key Performance Indicators (KPIs), Financial Analysis
Beginner · Course · 1 - 4 Weeks

University of Copenhagen
Skills you'll gain: Data Literacy, digital literacy, Personally Identifiable Information, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Journalism, Data Sharing, Big Data, Information Privacy, Data-Driven Decision-Making, Data Security, Law, Regulation, and Compliance, Data Collection, Algorithms
Beginner · Course · 1 - 4 Weeks
University of Colorado Boulder
Skills you'll gain: Campaign Management, Google Ads, Advertising Campaigns, Search Engine Marketing, Pay Per Click Advertising, Online Advertising, Digital Advertising, Keyword Research, Target Audience, Bidding, Performance marketing, Budget Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Google Ads, Advertising Campaigns, Pay Per Click Advertising, Search Engine Marketing, Campaign Management, Performance Analysis, Performance marketing, Keyword Research, Performance Measurement, Bidding, Online Advertising, Digital Advertising, Web Analytics, Registration, Advertising, Marketing, Performance Metric, Digital Marketing, Key Performance Indicators (KPIs), Test Planning
Beginner · Specialization · 1 - 3 Months