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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    É

    École Polytechnique Fédérale de Lausanne

    Functional Programming in Scala Capstone

    Skills you'll gain: Scala Programming, User Interface (UI), Data Processing, Heat Maps, Interactive Data Visualization, Real Time Data, Big Data, Visualization (Computer Graphics), Geospatial Information and Technology, Geospatial Mapping, Data Manipulation, Data Transformation, Apache Spark, Spatial Data Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    547 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
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    S

    Starweaver

    Matlab and Simulink Basics

    Skills you'll gain: Matlab, Data Visualization, Simulation and Simulation Software, Mathematical Modeling, Data Analysis, Engineering Analysis, Data Integration, Programming Principles, Data Manipulation, Data Structures, Computer Programming, Debugging

    4.1
    Rating, 4.1 out of 5 stars
    ·
    55 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Rochester

    The Power of Markets I: The Basics of Supply and Demand and Consumer Behavior

    Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Consumer Behaviour, Resource Allocation, Cost Benefit Analysis, Market Analysis, Policy Analysis, Decision Making, Investment Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    272 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    CRM, Dados e o Futuro Centrado no Cliente

    Skills you'll gain: Customer Relationship Management, Customer Data Management, Data-Driven Decision-Making, Sales Management, Big Data, Customer Insights, Customer Acquisition Management, Customer experience strategy (CX), Customer Retention, Target Market, Business Metrics, Analytics, Consumer Behaviour, Artificial Intelligence

    4.6
    Rating, 4.6 out of 5 stars
    ·
    51 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    INSEAD

    Web3 and Blockchain in Global Commerce

    Skills you'll gain: Blockchain, Digital Assets, Financial Inclusion, Transportation, Supply Chain, and Logistics, Supply Chain, Governance, Supply Chain Management, Business Transformation, FinTech, Supply Chain Systems, Business Analysis, Market Opportunities, Competitive Analysis, Interoperability, Business Leadership, Strategic Partnership, Emerging Technologies, Strategic Leadership, Stakeholder Analysis, Market Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    72 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Leadership for the future

    Skills you'll gain: Culture Transformation, Business Transformation, Employee Engagement, Delegation Skills, Stakeholder Communications, Corporate Communications, Process Management, Business Communication, Strategic Communication, Internal Communications, Professional Development, Mentorship, Leadership, Lifelong Learning, Organizational Change, Communication, Digital Transformation, Drive Engagement, Influencing, Team Leadership

    4.8
    Rating, 4.8 out of 5 stars
    ·
    289 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Predictive Modeling, Model Fitting, and Regression Analysis

    Skills you'll gain: Predictive Modeling, Predictive Analytics, Regression Analysis, Decision Tree Learning, Supervised Learning, Data Modeling, Data Analysis, Logistic Regression, Descriptive Analytics, Forecasting, Machine Learning, Model Evaluation, Classification Algorithms, Unsupervised Learning, Statistical Analysis

    4.5
    Rating, 4.5 out of 5 stars
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    73 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Applications of Copilot in the Workplace

    Skills you'll gain: Microsoft Copilot, Microsoft 365, Sales Enablement, Marketing Automation, Customer experience improvement, Generative AI, Business Process Automation, AI Security, Customer Service, Business Metrics, AI Enablement, Return On Investment, Automation, Customer Retention, Critical Thinking

    4.7
    Rating, 4.7 out of 5 stars
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    30 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica de Chile

    Planificación y gestión estratégica para Pymes

    Skills you'll gain: Customer Relationship Management, Financial Analysis, Business Modeling, Business Planning, Business Strategy, Financial Statements, Strategic Decision-Making, Accounting, Entrepreneurship, Competitive Analysis, Value Propositions

    4.9
    Rating, 4.9 out of 5 stars
    ·
    998 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Data Mining Foundations and Practice

    Skills you'll gain: Data Mining, Anomaly Detection, Unsupervised Learning, Data Warehousing, Supervised Learning, Data Pipelines, Data Preprocessing, Classification Algorithms, Data Modeling, Decision Tree Learning, Data Management, Machine Learning Algorithms, Data Cleansing, Model Evaluation, Exploratory Data Analysis, Statistical Analysis, Machine Learning, Big Data, Analytical Skills, Data Analysis

    Build toward a degree

    4.1
    Rating, 4.1 out of 5 stars
    ·
    170 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica de Chile

    Python para Ciencia de Datos

    Skills you'll gain: Data Visualization, Descriptive Analytics, Data-Driven Decision-Making, Data Analysis, Data Visualization Software, Predictive Analytics, Business Analytics, Database Management, Data Science, Relational Databases, Forecasting, Python Programming

    3.8
    Rating, 3.8 out of 5 stars
    ·
    71 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Analyzing Macro-Environmental Factors Using Creately

    Skills you'll gain: Competitive Analysis, Market Opportunities, Strategic Thinking, Business Strategy, New Business Development, Market Analysis, Business Analysis, Entrepreneurship, Risk Analysis, Business Modeling, Analysis, Innovation, Business Research, Growth Strategies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    109 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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1…191192193…413

In summary, here are 10 of our most popular marketing analytics courses

  • Functional Programming in Scala Capstone: École Polytechnique Fédérale de Lausanne
  • Matlab and Simulink Basics : Starweaver
  • The Power of Markets I: The Basics of Supply and Demand and Consumer Behavior : University of Rochester
  • CRM, Dados e o Futuro Centrado no Cliente: Fundação Instituto de Administração
  • Web3 and Blockchain in Global Commerce: INSEAD
  • Leadership for the future: Fundação Instituto de Administração
  • Predictive Modeling, Model Fitting, and Regression Analysis: University of California, Irvine
  • Applications of Copilot in the Workplace: Microsoft
  • Planificación y gestión estratégica para Pymes: Pontificia Universidad Católica de Chile
  • Data Mining Foundations and Practice: University of Colorado Boulder

Skills you can learn in Marketing

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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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