• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • Status: Preview
    Preview
    C

    Coursera

    Instagram Growth: Boost Your Engagement

    Skills you'll gain: Instagram, Drive Engagement, Social Media Management, Social Media Content, Social Media, Social Media Marketing, Social Media Strategy, Customer Engagement, Social Media Campaigns, Content Creation, Storytelling, Content Strategy, Content Management

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create Customer Personas in Canva

    Skills you'll gain: Persona Development, Customer Relationship Management (CRM) Software, Customer Insights, Customer Data Management, Target Audience, Target Market, Marketing Strategies, Consumer Behaviour, Market Analysis, Social Media, Product Knowledge, Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    31 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    A Technical Leader's Qualities and Effectiveness

    Skills you'll gain: Stakeholder Management, Technical Management, Engineering Management, Negotiation, Mentorship, Leadership, Courage, Growth Mindedness, Business Leadership, Team Leadership, Office Management, Collaboration, Professional Development, Visionary, Personal Development, Accountability, Positivity, Resilience

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Huddersfield

    Strategic Leadership Fundamentals

    Skills you'll gain: Performance Appraisal, Leadership Development, Employee Performance Management, Performance Management, Virtual Teams, Leadership, Team Motivation, People Management, Team Management, Organizational Leadership, Business Communication, Organizational Development, Organizational Effectiveness, Organizational Strategy, Organizational Structure, Business, Business Management, Business Administration, Business Planning, Organizational Skills

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    O

    O.P. Jindal Global University

    Leadership and Society

    Skills you'll gain: Crisis Management, Mediation, Negotiation, Conflict Management, Diplomacy, Leadership, Policy Analysis, Leadership Development, Social Justice, Business Ethics, Organizational Leadership, Ethical Standards And Conduct, Leadership and Management, Business Leadership, Public Policies, Strategic Leadership, Political Sciences, Economics, Policy, and Social Studies, Public Administration, Governance

    4.5
    Rating, 4.5 out of 5 stars
    ·
    31 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Strategic HRM: Talent, Performance, Compensation Design

    Skills you'll gain: Performance Appraisal, Human Resource Strategy, Human Resources, Compensation Strategy, Talent Management, Human Resources Management and Planning, Compensation Management, Performance Management, Organizational Development, Employee Engagement, Talent Acquisition, Employee Retention, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    166 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    Estimación de la línea base de tiempos y costos

    Skills you'll gain: Work Breakdown Structure, Project Controls, Cost Estimation, Estimation, Project Schedules, Timelines, Earned Value Management, Scheduling, Project Management, Scope Management, Project Planning, Case Studies, Resource Allocation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    219 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Infosec

    Management

    Skills you'll gain: Security Management, Cyber Governance, IT Management, Cybersecurity, Cyber Security Strategy, Cyber Risk, Cyber Security Policies, Key Performance Indicators (KPIs), Leadership and Management, Technical Communication, Internal Communications, Leadership, Program Management, Risk Management, Communication, Stakeholder Communications

    4.7
    Rating, 4.7 out of 5 stars
    ·
    47 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Core HR Concepts and Practices for SHRM Exams Prep

    Skills you'll gain: Organizational Development, Talent Recruitment, Virtual Teams, Human Resources Information System (HRIS), Workforce Development, Organizational Change

    3.8
    Rating, 3.8 out of 5 stars
    ·
    82 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Creating a Technology Startup Company

    Skills you'll gain: Target Market, Persona Development, Systems Thinking, Technical Management, Business Modeling, Product Lifecycle Management, Entrepreneurship, Business Planning, Operations Management, Engineering Management, Market Analysis, New Product Development, Governance, Performance Metric, Leadership, Business Strategy, Engineering, Recruitment Strategies

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Target specific user demographics in your followers campaign

    Skills you'll gain: Target Audience, Campaign Management, Social Media Campaigns, Market Research, User Research, Performance Metric, Social Media Marketing, Social Media, Social Media Strategy, Market Analysis

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U
    S

    Multiple educators

    Sustainable and Circular Product Development

    Skills you'll gain: Sustainable Design, Packaging and Labeling, Human Centered Design, Sustainable Engineering, Sustainable Business, Environmental Regulations, Sustainability Standards, Design Thinking, Product Development, Business Leadership, Waste Minimization, Product Design, Corporate Sustainability, Product Lifecycle Management, Regulatory Requirements, Design Strategies, Logistics, Environment and Resource Management, Design Research, Process Improvement

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    22 reviews

    Intermediate · Specialization · 3 - 6 Months

Searches related to marketing strategy

marketing strategy and techniques
marketing strategy for entrepreneurs
marketing strategy for engineers and technologists
marketing strategy capstone project
the "who" of the marketing strategy:segmentation & targeting
retail marketing strategy
digital marketing strategy
influencer marketing strategy
1…210211212…378

In summary, here are 10 of our most popular marketing strategy courses

  • Instagram Growth: Boost Your Engagement: Coursera
  • Create Customer Personas in Canva: Coursera
  • A Technical Leader's Qualities and Effectiveness: University of Colorado Boulder
  • Strategic Leadership Fundamentals: University of Huddersfield
  • Leadership and Society: O.P. Jindal Global University
  • Strategic HRM: Talent, Performance, Compensation Design: Coursera
  • Estimación de la línea base de tiempos y costos: Universidad de los Andes
  • Management: Infosec
  • Core HR Concepts and Practices for SHRM Exams Prep: Board Infinity
  • Creating a Technology Startup Company: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok