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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Create a website with MailChimp

    Skills you'll gain: Search Engine Optimization, Content Management, Web Content, Web Design, Information Architecture, Web Design and Development, Goal Setting, Project Implementation, Project Closure

    4.7
    Rating, 4.7 out of 5 stars
    ·
    81 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Interpretable machine learning applications: Part 3

    Skills you'll gain: Artificial Neural Networks, Tensorflow, Analytics, Keras (Neural Network Library), Data-Driven Decision-Making, Applied Machine Learning, Classification And Regression Tree (CART), Business Analytics, Deep Learning, Machine Learning, Risking, Model Evaluation, Mortgage Loans, Consumer Lending

    4.4
    Rating, 4.4 out of 5 stars
    ·
    23 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Visme pour les débutants

    Skills you'll gain: Presentations, Graphic Design, Data Visualization, Marketing Materials, Social Media Content, Social Media Marketing, Content Creation, Marketing Design, User Accounts, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    G

    Genentech

    Data Sciences in Pharma - Patient Centered Outcomes Research

    Skills you'll gain: Clinical Trials, Clinical Research, Drug Development, Patient Evaluation, Pharmaceutical Terminology, Clinical Assessment, Quantitative Research, Data Literacy, Patient-centered Care, Statistical Methods, Data Science, Statistical Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    22 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Analyzing Product Opportunities with Creately

    Skills you'll gain: Market Opportunities, New Product Development, Product Strategy, Competitive Analysis, Business Strategy, New Business Development, Market Analysis, Business Analysis, Product Development, Business Planning, Entrepreneurship, Innovation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    42 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Data Analysis, Visualization, and Communication with Copilot

    Skills you'll gain: Microsoft Copilot, Natural Language Processing, Data Storytelling, Technical Communication, Data Visualization, Data-Driven Decision-Making, Interactive Data Visualization, Generative AI, Data Visualization Software, Data Analysis, Strategic Communication, Communication, Big Data, Responsible AI, Artificial Intelligence, Presentations, Advanced Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Supercharge with Salesforce Einstein (GPT)

    Skills you'll gain: Salesforce, Customer Relationship Management, AI Enablement, Responsible AI, Salesforce Development, Artificial Intelligence, Customer Data Management, Automation, Analytics, Data-Driven Decision-Making, Data Integration, Predictive Modeling

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Combining and Analyzing Complex Data

    Skills you'll gain: Statistical Analysis, Data Analysis Software, STATA (Software), Data Integration, Data Ethics, Stata, R Programming, Sampling (Statistics), Statistical Modeling, Descriptive Statistics, Regression Analysis, Logistic Regression, Informed Consent

    4.2
    Rating, 4.2 out of 5 stars
    ·
    69 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Virginia

    إستراتيجية الأعمال المتقدمة

    Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Thinking, Stakeholder Analysis, Corporate Strategy, Strategic Decision-Making, Business Analysis, Organizational Strategy, Market Analysis, Case Studies, Product Lifecycle Management, International Finance, Risk Analysis, Global Marketing, Innovation, Diversity and Inclusion

    4.9
    Rating, 4.9 out of 5 stars
    ·
    44 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Glasgow

    Data-Driven Leadership Skills

    Skills you'll gain: Data-Driven Decision-Making, Data Literacy, Business Transformation, Strategic Leadership, Leadership, Leadership Development, Business Leadership, Agile Methodology, Leadership Studies, Organizational Leadership, Data Analysis, Organizational Structure, Big Data, Leadership and Management, Organizational Change, Agile Product Development, Team Leadership, Decision Making, Data Management, Critical Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    48 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Data Analysis and Visualization with Python

    Skills you'll gain: Generative AI, Matplotlib, Plotly, Data Ethics, Data Visualization, Data Cleansing, Data Manipulation, Exploratory Data Analysis, Pandas (Python Package), Data Transformation, Interactive Data Visualization, Data Visualization Software, Data Storytelling, Data Analysis, Scikit Learn (Machine Learning Library), Jupyter, Python Programming, Machine Learning, Model Evaluation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    98 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Columbia University

    HI-FIVE: Health Informatics For Innovation, Value & Enrichment (Clinical Perspective)

    Skills you'll gain: Care Coordination, Value-Based Care, Health Informatics, Interoperability, Health Technology, Healthcare Ethics, Patient Education and Support, Patient-centered Care, Health Care, Health Information Management, Primary Care, Electronic Medical Record, Telehealth, Health Policy, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    161 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Create a website with MailChimp: Coursera
  • Interpretable machine learning applications: Part 3: Coursera
  • Visme pour les débutants: Coursera
  • Data Sciences in Pharma - Patient Centered Outcomes Research: Genentech
  • Analyzing Product Opportunities with Creately: Coursera
  • Data Analysis, Visualization, and Communication with Copilot: Microsoft
  • Supercharge with Salesforce Einstein (GPT): Coursera
  • Combining and Analyzing Complex Data: University of Maryland, College Park
  • إستراتيجية الأعمال المتقدمة: University of Virginia
  • Data-Driven Leadership Skills: University of Glasgow

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Marketing Analytics (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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