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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    Hult International Business School

    Mastering Sales: From Fundamentals to Career Success

    Skills you'll gain: Active Listening, Rapport Building, Sales Strategy, Sales Process, Sales Presentation, Communication, Prospecting and Qualification, Influencing, Relationship Building, Professional Development, Negotiation, Interviewing Skills, Branding, Time Management

    5
    Rating, 5 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

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    Northeastern University

    Fundamentals of Integrated Brand Promotion

    Skills you'll gain: Branding, Advertising, Consumer Behaviour, Brand Management, Brand Strategy, Integrated Marketing Communications, Advertising Campaigns, Marketing Communications, Brand Awareness, Marketing, Promotional Strategies, Media Planning, Digital Advertising, Customer Engagement, Media Strategy, Design Thinking

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Crea data lakes y almacenes de datos en Google Cloud

    Skills you'll gain: Data Lakes, Data Architecture, Data Warehousing, Google Cloud Platform, Data Security, Data Management, Data Integration, Data Processing, Big Data, Metadata Management, Cloud Storage, Analytics, Advanced Analytics, Cloud Computing Architecture, Open Source Technology

    4.8
    Rating, 4.8 out of 5 stars
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    97 reviews

    Intermediate · Course · 1 - 3 Months

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    Microsoft

    Data Analysis, Visualization, and Communication with Copilot

    Skills you'll gain: Microsoft Copilot, Natural Language Processing, Data Storytelling, Technical Communication, Data Visualization, Data-Driven Decision-Making, Interactive Data Visualization, Generative AI, Data Visualization Software, Data Analysis, Strategic Communication, Communication, Big Data, Responsible AI, Artificial Intelligence, Presentations, Advanced Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create an Organizational Company Chart with Canva

    Skills you'll gain: Marketing Design, Organizational Structure, Diagram Design, Marketing Collateral, Graphic Design, Presentations

    4.8
    Rating, 4.8 out of 5 stars
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    12 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
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    S

    SAS

    Predictive Modeling with Logistic Regression using SAS

    Skills you'll gain: SAS (Software), Model Evaluation, Logistic Regression, Predictive Modeling, Classification And Regression Tree (CART), Big Data, Regression Analysis, Statistical Machine Learning, Feature Engineering, Statistical Analysis, Data Preprocessing

    4.6
    Rating, 4.6 out of 5 stars
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    63 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Supercharge with Salesforce Einstein (GPT)

    Skills you'll gain: Salesforce, Customer Relationship Management, AI Enablement, Responsible AI, Salesforce Development, Artificial Intelligence, Customer Data Management, Automation, Analytics, Data-Driven Decision-Making, Data Integration, Predictive Modeling

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Analyzing Product Opportunities with Creately

    Skills you'll gain: Market Opportunities, New Product Development, Product Strategy, Competitive Analysis, Business Strategy, New Business Development, Market Analysis, Business Analysis, Product Development, Business Planning, Entrepreneurship, Innovation

    4.6
    Rating, 4.6 out of 5 stars
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    42 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Design a Professional Business card with QR code using Canva

    Skills you'll gain: Barcoding, Presentations, No-Code Development, Cloud Applications, Social Media, Content Creation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    118 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Foundations of Machine Learning

    Skills you'll gain: Model Evaluation, Model Deployment, Machine Learning, Supervised Learning, Regression Analysis, Decision Tree Learning, Feature Engineering, Data Preprocessing, Unsupervised Learning, Predictive Modeling, Logistic Regression, Anomaly Detection, Classification Algorithms

    4.5
    Rating, 4.5 out of 5 stars
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    13 reviews

    Beginner · Course · 1 - 3 Months

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    EDUCBA

    Market Research: Analyze, Forecast & Apply

    Skills you'll gain: Market Research, Market Analysis, Marketing, Research Methodologies, Research, Research Design, Quantitative Research, Consumer Behaviour, Market Trend, Surveys, Customer Analysis, Qualitative Research, Forecasting, Price Negotiation, Analysis, Product Testing, Data Collection, Sampling (Statistics)

    Mixed · Course · 1 - 4 Weeks

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    Knowledge Accelerators

    Excel Basics for Beginners: Workbooks, Formatting, Charts and Core Skills

    Skills you'll gain: Data Presentation, Pivot Tables And Charts, Data Entry, Data Processing, Data Science, Organizational Skills, Business Analytics, Data Management, Business Intelligence, Microsoft 365, Productivity Software, Record Keeping, Customer Data Management, Productivity, Financial Analysis, Marketing Planning, Project Management, Event Planning

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Mastering Sales: From Fundamentals to Career Success: Hult International Business School
  • Fundamentals of Integrated Brand Promotion: Northeastern University
  • Crea data lakes y almacenes de datos en Google Cloud: Google Cloud
  • Data Analysis, Visualization, and Communication with Copilot: Microsoft
  • Create an Organizational Company Chart with Canva: Coursera
  • Predictive Modeling with Logistic Regression using SAS : SAS
  • Supercharge with Salesforce Einstein (GPT): Coursera
  • Analyzing Product Opportunities with Creately: Coursera
  • Design a Professional Business card with QR code using Canva: Coursera
  • Foundations of Machine Learning : Fractal Analytics

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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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