Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Target Audience, Customer Engagement, Customer experience improvement, Persona Development, Customer Insights, Market Opportunities, Market Research, Marketing Strategies, Data-Driven Decision-Making, Consumer Behaviour, Data Analysis, Business Development, Business Ethics
Beginner · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Media Relations, Internal Communications, Crisis Management, Strategic Communication, Communication Planning, Public Relations, Communication Strategies, Stakeholder Communications, AI Enablement, Real Time Data
Beginner · Course · 1 - 3 Months

University of California, Davis
Skills you'll gain: Continuous Integration, CI/CD, Continuous Delivery, Continuous Deployment, Integration Testing, DevOps, Continuous Monitoring, System Monitoring, Docker (Software), Application Deployment, Security Controls, GitHub, Automation, Version Control
Intermediate · Course · 1 - 4 Weeks

The University of Notre Dame
Skills you'll gain: Data Ethics, Analytical Skills, Responsible AI, Big Data, Ethical Standards And Conduct, Machine Learning, Business Ethics, Information Privacy, Artificial Intelligence, Technology Strategies, Social Justice
Beginner · Course · 1 - 4 Weeks

Queen Mary University of London
Skills you'll gain: Tax, Tax Laws, Law, Regulation, and Compliance, Cloud Services, Cloud Security, Tax Compliance, Cloud Computing, Sales Tax, Regulation and Legal Compliance, Tax Management, Corporate Tax, Income Tax, General Data Protection Regulation (GDPR), Data Access, Digital Forensics, Interoperability, Criminal Investigation and Forensics, Competitive Analysis, Market Analysis, Market Dynamics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Logo Design, Social Media, Content Creation, Target Audience, Graphic Design, Social Media Marketing, Social Media Strategy, Content Strategy, Goal Setting
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Newsletters, Marketing Materials, Promotional Materials, Marketing Design, Email Marketing, Content Creation, Event Marketing, Owned Media, Graphic Design, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Ggplot2, Model Evaluation, Data Visualization, Regression Analysis, Predictive Analytics, Predictive Modeling, Data-Driven Decision-Making, Statistical Modeling, R Programming, Descriptive Statistics, Statistical Methods, Exploratory Data Analysis, Statistical Analysis, Data Analysis
Intermediate · Guided Project · Less Than 2 Hours

Queen Mary University of London
Skills you'll gain: Research Reports, Statistical Hypothesis Testing, Survey Creation, Research Design, Statistical Analysis, Data Collection, Quantitative Research, Research Methodologies, Data Preprocessing, Probability & Statistics, Descriptive Statistics, Data Literacy
Beginner · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Product Roadmaps, AI Product Strategy, Technology Roadmaps, Product Strategy, User Story, Agile Product Development, Stakeholder Management, Product Requirements, Functional Specification, Responsible AI, Innovation, Change Management, Market Research, Prioritization
Beginner · Course · 1 - 3 Months

Skills you'll gain: Responsible AI, Microsoft Azure, Natural Language Processing, Image Analysis, Generative AI, Artificial Intelligence, Cloud Solutions, AI Enablement, AI Security, Computer Vision, OpenAI, Text Mining, Model Deployment, Python Programming, Model Evaluation
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Data Pipelines, Real Time Data, Google Cloud Platform, Extract, Transform, Load, Data Integration, Data Processing, Data Architecture, Analytics, Data Transformation
Intermediate · Course · 1 - 4 Weeks