• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Administración de las Tecnologías de la Información

    Skills you'll gain: Business Process Management, IT Management, Business Process Improvement, Technical Management, Operations Management, Continuous Improvement Process, Information Technology, Information Systems, Business Operations, Enterprise Resource Planning, Quality Management, Customer Relationship Management, IT Infrastructure, Leadership and Management, Business Intelligence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    441 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Google 데이터 애널리틱스 수료증 이수 과정

    Skills you'll gain: Data Storytelling, Data Cleansing, Rmarkdown, Data Presentation, Data Visualization, Analytical Skills, Tableau Software, Dashboard, Stakeholder Communications, Data Literacy, Data Integrity, Case Studies, Data Analysis, Spreadsheet Software, Data Ethics, Ggplot2, Data Visualization Software, Data-Driven Decision-Making, Data Validation, Database Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    46 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Universiteit Leiden

    Population Health: Fundamentals of Population Health Management

    Skills you'll gain: Health Disparities, Health Systems, Health Promotion, Value-Based Care, Public Health, Health Care, Health Policy, Social Determinants Of Health, Community Health, Preventative Care, Epidemiology, Risk Analysis

    4.3
    Rating, 4.3 out of 5 stars
    ·
    48 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Getting started with Azure IOT Hub

    Skills you'll gain: Microsoft Azure, Data Visualization, Microsoft Excel, Internet Of Things, Cloud Storage, Data Storage Technologies, Data Import/Export, Data Pipelines

    4.5
    Rating, 4.5 out of 5 stars
    ·
    85 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Advanced Data Analysis with Generative AI

    Skills you'll gain: Generative AI, Anomaly Detection, Predictive Modeling, Text Mining, Predictive Analytics, Advanced Analytics, Data Cleansing, Prompt Engineering, Natural Language Processing, Unstructured Data, Data Analysis, Data Preprocessing, Statistical Analysis, Time Series Analysis and Forecasting, Model Evaluation, Exploratory Data Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    22 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    Design a Strong and Cohesive Product Brand

    Skills you'll gain: Packaging and Labeling, Brand Strategy, Competitive Analysis, Presentations, Content Creation, Target Audience, Logo Design, Storytelling, Branding, Product Design, Design Strategies, Social Media, Design, Marketing Design, Design Thinking, Brand Awareness, Adobe Illustrator, Social Media Marketing, Storyboarding, Visual Design

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Fundamentals of Software Architecture for Big Data

    Skills you'll gain: Service Level, Software Engineering, Software Architecture, Distributed Computing, Data Architecture, Microservices, Transaction Processing, Test Driven Development (TDD), Blockchain, Big Data, Maintainability, Data Structures, System Monitoring, Databases

    Build toward a degree

    3.5
    Rating, 3.5 out of 5 stars
    ·
    88 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    American Psychological Association

    Methods for Quantitative Research in Psychology

    Skills you'll gain: Quantitative Research, Scientific Methods, Research Design, Surveys, Research, Research and Design, Correlation Analysis, Data Collection, Experimentation, Data Analysis, Psychology, Sampling (Statistics)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    185 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Content Development and Management

    Skills you'll gain: Editing, Content Development and Management, Proofreading, Public Relations, Content Creation, Writing and Editing, Content Management, Web Content, Marketing and Public Relations, Content Management Systems, Press Releases, Content Strategy, Social Media Content, Blogs, AI Enablement, Workflow Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    35 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Toronto

    Plant Bioinformatics

    Skills you'll gain: Bioinformatics, Network Analysis, Data Visualization Software, Data Analysis, Data Mining, Exploratory Data Analysis, Databases

    4.8
    Rating, 4.8 out of 5 stars
    ·
    253 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Amsterdam

    Methods and Statistics in Social Science - Final Research Project

    Skills you'll gain: Statistical Analysis, Research, Research Reports, Data Analysis, Research Design, Data Collection, Research Methodologies, Surveys, Qualitative Research, Experimentation, Descriptive Statistics, Survey Creation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    67 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Foundations of Machine Learning

    Skills you'll gain: Model Evaluation, Supervised Learning, Unsupervised Learning, Data Preprocessing, Time Series Analysis and Forecasting, Applied Machine Learning, Machine Learning Algorithms, Feature Engineering, Dimensionality Reduction, Machine Learning, Predictive Modeling, Predictive Analytics, Scikit Learn (Machine Learning Library), Classification Algorithms, Forecasting, Decision Tree Learning, Anomaly Detection, Regression Analysis, Data Manipulation, Statistical Modeling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 4 Weeks

Searches related to marketing analytics

marketing analytics foundation
marketing analytics: know your customers
marketing analytics with meta
marketing analytics: data predictions and dashboards
marketing analytics capstone project
meta marketing analytics
digital marketing analytics
text marketing analytics
1…224225226…409

In summary, here are 10 of our most popular marketing analytics courses

  • Administración de las Tecnologías de la Información: Universidad de Palermo
  • Google 데이터 애널리틱스 수료증 이수 과정: Google
  • Population Health: Fundamentals of Population Health Management: Universiteit Leiden
  • Getting started with Azure IOT Hub: Coursera
  • Advanced Data Analysis with Generative AI: Microsoft
  • Design a Strong and Cohesive Product Brand: Skillshare
  • Fundamentals of Software Architecture for Big Data: University of Colorado Boulder
  • Methods for Quantitative Research in Psychology: American Psychological Association
  • Content Development and Management: Microsoft
  • Plant Bioinformatics: University of Toronto

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok