Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

The Hong Kong University of Science and Technology
Skills you'll gain: Search Engine Optimization, Web Analytics, Semantic Web, Performance Metric, Digital Marketing, Algorithms, Personalized Service, Text Mining, User Feedback, Natural Language Processing, User Research, Data Structures
Intermediate · Course · 3 - 6 Months

Fundação Instituto de Administração
Skills you'll gain: Process Mapping, Operations Management, Process Analysis, Process Improvement, Revenue Management, Business Modeling, Supply Chain, Supply Chain Management, Business Process, Organizational Structure, Supply Chain Planning, Business Operations, Project Design, Lean Six Sigma, Operational Performance Management, Strategic Thinking, Materials Management, Business Strategy, Business Strategies, Strategic Decision-Making
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: AI Personalization, Mobile Development, Generative AI, Anthropic Claude, LLM Application, Apple iOS, AI Product Strategy, Machine Learning Methods, Application Design, Cloud Development, Data Strategy, Embedded Software, User Interface and User Experience (UI/UX) Design
Intermediate · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Market Dynamics, Business Economics, Economics, Business Operations, Supply And Demand, Price Negotiation, Business Strategy, Market Analysis, Competitive Analysis, Consumer Behaviour, Decision Making
Beginner · Course · 1 - 4 Weeks

Fractal Analytics
Skills you'll gain: Generative AI, AI Product Strategy, Generative Adversarial Networks (GANs), Business Leadership, Responsible AI, Key Performance Indicators (KPIs), Customer experience improvement, Corporate Strategy, Strategic Decision-Making, Data Ethics, Business Ethics, Customer Engagement, Governance
Beginner · Course · 1 - 4 Weeks

Parsons School of Design, The New School
Skills you'll gain: Economics, Policy, and Social Studies, Socioeconomics, Economics, Market Dynamics, Social Justice, Economic Development, Labor Relations, Sustainable Development, International Relations, World History, Global Marketing, Behavioral Economics, Innovation, Leadership, Critical Thinking, Communication
Beginner · Course · 1 - 3 Months

Skills you'll gain: Microsoft Excel, Data Presentation, Data Storytelling, Predictive Modeling, Data Visualization Software, Data Synthesis, Spreadsheet Software, Microsoft Copilot, Excel Formulas, Dashboard, Predictive Analytics, Data Analysis, Report Writing, Data-Driven Decision-Making, Forecasting, Prompt Engineering, Data Manipulation, Data Transformation, Trend Analysis, Data Cleansing
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Canva (Software), Graphical Tools, Web Content, Design, Creative Design, Graphic Design, Marketing Design, Event Management
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Design Thinking, Business Modeling, Entrepreneurship, Value Propositions, New Product Development, Market Opportunities, Gap Analysis, Innovation, Technology Strategies, Strategic Thinking, New Business Development, Engineering Management, Market Analysis, Business Strategies, Competitive Analysis, Sustainable Business, Engineering
Build toward a degree
Beginner · Course · 1 - 3 Months
Microsoft
Skills you'll gain: Generative AI, Large Language Modeling, Data Ethics, Transfer Learning, Prompt Engineering, Responsible AI, Feature Engineering, Model Deployment, AI Security, Advertising, Marketing, Information Privacy
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Exploratory Data Analysis, Statistical Process Controls, Six Sigma Methodology, Lean Methodologies, Statistical Hypothesis Testing, Process Capability, Statistical Analysis, Data Analysis, Continuous Improvement Process, Project Management, Project Planning, Statistics, Work Breakdown Structure, Lean Six Sigma, Operational Excellence, Data Collection, Process Improvement, Stakeholder Management, Quality Improvement, Quality Management
Intermediate · Specialization · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Crisis Management, Consulting, Management Consulting, Emergency Response, Corporate Communications, Leadership, Risk Management, Contingency Planning, Leadership and Management, Strategic Communication, Business Leadership, Public Affairs, Business Continuity Planning, Risk Analysis, Mitigation, Communication Strategies, Case Studies, Stakeholder Communications, Internal Communications, Critical Thinking
Beginner · Specialization · 1 - 3 Months