Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Michigan
Skills you'll gain: Histogram, Generative AI, Model Evaluation, Data Literacy, Data Visualization, Data Presentation, Statistical Hypothesis Testing, Scientific Methods, Descriptive Statistics, Data Storytelling, Statistics, Data Analysis, Data Ethics, Experimentation, Data Science, Data-Driven Decision-Making, Research Design, Statistical Visualization, AI Enablement, Artificial Intelligence
Beginner · Specialization · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Business Modeling, Business Strategy, Business Planning, Recruitment, Music Performance, Event Management, Portfolio Management, Business Management, Entrepreneurship, Performing Arts, Recruitment Strategies, Professional Networking, Relationship Building, Value Propositions, Growth Strategies, Marketing Strategies, Branding, Target Market
Intermediate · Course · 1 - 3 Months

AI CERTs
Skills you'll gain: User Experience Design, User Experience, User Interface and User Experience (UI/UX) Design, Design Thinking, Artificial Intelligence, UI/UX Research, Experience Design, Persona (User Experience), User Interface (UI), User Centered Design, Responsible AI, Design Research, Wireframing, Prototyping, Design Reviews, User Story, Prompt Patterns, Storyboarding, Professional Development, Presentations
Advanced · Specialization · 3 - 6 Months

Skills you'll gain: Competitive Analysis, Growth Strategies, Value Propositions, Target Market, Consumer Behaviour, Customer Insights, Market Opportunities, Business Strategies, B2B Sales, Price Negotiation, Market Analysis, Business-To-Consumer
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Data Governance, Data Strategy, Data Management, Data Modeling, Data Quality, Data Literacy, Data Integration, Metadata Management, Data Transformation, Data-Driven Decision-Making, Taxonomy, Business Priorities, Data Pipelines, Sprint Retrospectives, Process Improvement, Sprint Planning
Beginner · Course · 1 - 3 Months

Columbia University
Skills you'll gain: Statistical Inference, Econometrics, Mediation, Advanced Analytics, Statistical Analysis, Regression Analysis, Time Series Analysis and Forecasting, Statistical Methods, Statistical Modeling, Research Design
Advanced · Course · 1 - 3 Months

Skills you'll gain: Design Reviews, Packaging and Labeling, Marketing Materials, Social Media Content, Typography, Design Elements And Principles, Layout Design, Animations, Instagram, Branding, Advertising
Beginner · Course · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Statistical Modeling, R Programming, Data Analysis, Data Ethics, Statistical Methods, Regression Analysis, Predictive Modeling, Mathematical Modeling, Machine Learning, Logistic Regression, Statistical Inference, Model Evaluation, Probability Distribution, Linear Algebra, Calculus
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Ball State University
Skills you'll gain: Data Ethics, Data Collection, Probability & Statistics, Statistics, Sampling (Statistics), Data Science, R Programming, Statistical Methods, Data Structures, Data Analysis, Data Capture, Information Privacy, Tidyverse (R Package), Data Quality, Informed Consent, Social Impact, Ethical Standards And Conduct, Data Validation, Algorithms, Big Data
Build toward a degree
Beginner · Course · 1 - 3 Months

Skills you'll gain: Supply Chain, Logistics, Supply Chain Management, Supply Chain Planning, Performance Measurement, Transportation Management, Operational Efficiency, Operations Management, Business Operations, Corporate Sustainability, Customer Relationship Management, Procurement, Warehouse Management, Supplier Relationship Management, Enterprise Risk Management (ERM)
Mixed · Course · 1 - 3 Months
University of Pittsburgh
Skills you'll gain: Competitive Analysis, Stakeholder Analysis, Business Planning, Medical Devices, Market Analysis, New Product Development, Regulatory Affairs, Product Development, Commercialization, Problem Solving, Innovation, Healthcare 5.0, Entrepreneurship, Value Propositions, Presentations
Intermediate · Course · 1 - 3 Months

École Polytechnique
Skills you'll gain: Growth Strategies, Key Performance Indicators (KPIs), Digital Transformation, Business Analysis, Competitive Analysis, Action Oriented, Analysis, Business Development, Market Analysis, Business Strategy, Case Studies, Strategic Decision-Making, Business Consulting, Innovation, Telecommunications
Intermediate · Course · 1 - 4 Weeks