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Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


More to explore:

Popular Consumer Behavior Courses and Certifications


  • Status: Free
    Free
    G

    Goldman Sachs

    Fundamentos de los Clientes y la Competencia con Goldman Sachs 10,000 Women

    Skills you'll gain: Growth Strategies, Competitive Analysis, Value Propositions, Business Strategies, Customer Insights, Target Market, B2B Sales, Market Opportunities, Price Negotiation, Market Intelligence, Consumer Behaviour, Business-To-Consumer

    4.9
    Rating, 4.9 out of 5 stars
    ·
    86 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    Social Media Data Analytics

    Skills you'll gain: Social Media Marketing, Instagram, Business Intelligence, Predictive Modeling, Predictive Analytics, Dashboard, Case Studies, Customer Insights

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Introduction to User Experience Principles and Processes

    Skills you'll gain: UI/UX Research, User Experience, User Centered Design, Interaction Design, Prototyping, Usability Testing, Usability, Design Thinking, Human Computer Interaction, Human Factors, User Interface (UI) Design, Ideation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.6K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    ¿Cómo funcionan las marcas?

    Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Loyalty, Marketing Management, Consumer Behaviour, Internal Communications, Performance Measurement, Target Audience, Market Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    157 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    L

    Ludwig-Maximilians-Universität München (LMU)

    高阶竞争策略(中文版)

    Skills you'll gain: Mergers & Acquisitions, Business Strategy, Customer Retention, Growth Strategies, Competitive Analysis, E-Commerce, Market Analysis, Consumer Behaviour, Market Share, Regulatory Compliance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    101 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    I

    IIMA - IIM Ahmedabad

    Pre-MBA Statistics

    Skills you'll gain: Sampling (Statistics), Probability, Probability & Statistics, Statistical Hypothesis Testing, Statistics, Data Literacy, Statistical Visualization, Probability Distribution, Statistical Methods, Statistical Inference, Estimation, Descriptive Statistics, Sample Size Determination, Data Analysis, Data Science

    4.6
    Rating, 4.6 out of 5 stars
    ·
    294 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Dirección y Gestión de Negocios

    Skills you'll gain: Human Capital, Human Resource Strategy, Human Resources Management and Planning, Business Process Management, Business Process, Branding, IT Management, Marketing, Talent Management, Brand Management, Business Process Improvement, Technical Management, Business Economics, Strategic Marketing, Operations Management, Leadership Development, Continuous Improvement Process, Market Dynamics, Economics, Economic Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.8K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    S

    Stanford University

    Game Theory II: Advanced Applications

    Skills you'll gain: Game Theory, Bidding, Social Sciences, Resource Allocation, Political Sciences, Economics, Behavioral Economics, Mathematical Theory & Analysis, Probability & Statistics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    650 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Digital Marketing Capstone

    Skills you'll gain: Keyword Research, Email Marketing, Digital Marketing, Campaign Management, Marketing Analytics, Online Advertising, Performance Analysis, Consumer Behaviour, Marketing Strategies, Key Performance Indicators (KPIs), Web Analytics and SEO, Search Engine Optimization, Web Content, Customer Analysis, Data Collection, Advertising Campaigns

    4.5
    Rating, 4.5 out of 5 stars
    ·
    603 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Geneva

    Troubles du spectre de l'autisme : interventions

    Skills you'll gain: Autism Spectrum Disorders, Student Support and Services, Family Support, Special Education, Parent Communication, Individualized Education Programs (IEP), Working With Children, Speech Therapy, Child Development, Psychological Evaluations, Applied Behavior Analysis, Research, Group Therapy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    199 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Virginia

    Managerial Accounting Fundamentals

    Skills you'll gain: Management Accounting, Cost Accounting, Operating Cost, Cost Benefit Analysis, Cost Management, Budget Management, Financial Accounting, Financial Data, Financial Analysis, Decision Making, Resource Allocation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    843 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Global Marketing: Building Iconic Brands

    Skills you'll gain: Global Marketing, Consumer Behaviour, Marketing Planning, Marketing, Cultural Sensitivity, Marketing Management, Branding, Marketing Strategies, Market Analysis, Brand Management, Cultural Diversity, Product Marketing, Product Promotion, Market Opportunities, Strategic Planning

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    123 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular consumer behavior courses

  • Fundamentos de los Clientes y la Competencia con Goldman Sachs 10,000 Women: Goldman Sachs
  • Social Media Data Analytics: Coursera
  • Introduction to User Experience Principles and Processes: University of Michigan
  • ¿Cómo funcionan las marcas?: Tecnológico de Monterrey
  • 高阶竞争策略(中文版): Ludwig-Maximilians-Universität München (LMU)
  • Pre-MBA Statistics: IIMA - IIM Ahmedabad
  • Dirección y Gestión de Negocios: Universidad de Palermo
  • Game Theory II: Advanced Applications: Stanford University
  • Digital Marketing Capstone: University of Illinois Urbana-Champaign
  • Troubles du spectre de l'autisme : interventions: University of Geneva

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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