Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Data Manipulation, Data Pipelines, Data Transformation, Data Quality, Data Cleansing, Data Preprocessing, Data Import/Export, Extract, Transform, Load, Exploratory Data Analysis, Big Data, Google Analytics
Intermediate · Project · Less Than 2 Hours

Vanderbilt University
Skills you'll gain: Data Presentation, Regression Analysis, Statistical Analysis, Statistical Reporting, Correlation Analysis, Technical Communication, Probability & Statistics, Scatter Plots, Data Analysis, Predictive Analytics, Generative AI, Statistical Modeling
Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Natural Language Processing, Model Evaluation, Embeddings, Text Mining, Logistic Regression, Artificial Intelligence and Machine Learning (AI/ML), Statistical Modeling, Machine Learning Methods, Classification Algorithms, Unstructured Data, Deep Learning, Probability Distribution, Linear Algebra, Algorithms
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Supplier Relationship Management, Supplier Management, Procurement, Vendor Management, Ethical Standards And Conduct, Purchasing, Business Ethics, Strategic Sourcing, Governance, Social Impact, Compliance Training, Contract Management, Supply Chain, Accountability, Regulation and Legal Compliance, Due Diligence, Risk Management, Market Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Unsupervised Learning, Applied Machine Learning, Plotly, Data Visualization, Machine Learning, Social Sciences, Socioeconomics, Machine Learning Algorithms, Scikit Learn (Machine Learning Library), Exploratory Data Analysis, Data Analysis, Python Programming
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Databricks, Real Time Data, PySpark, Apache Hive, Apache Spark, Big Data, Data Processing, SQL, Data Manipulation, Pandas (Python Package)
Intermediate · Guided Project · Less Than 2 Hours

Zoho Corporation
Skills you'll gain: Customer Relationship Management, Sales Management, Selling Techniques, Customer Relationship Management (CRM) Software, Sales Strategy, Sales Process, Sales, General Sales Practices, Sales Pipelines, Sales Prospecting, B2B Sales
Beginner · Course · 1 - 3 Months

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Storytelling, Social Media, Social Media Marketing, Social Media Strategy, Media Relations, Content Strategy, Content Creation, Paid media, Advertising, Brand Management, Strategic Partnership, Strategic Communication, Video Production, Target Audience, Revenue Management, Negotiation, Target Market, Community Development, Crisis Management, Planning
Beginner · Course · 1 - 4 Weeks

Universidad de los Andes
Skills you'll gain: Spatial Analysis, NoSQL, Spatial Data Analysis, Geospatial Mapping, Geographic Information Systems, Big Data, MongoDB, File Systems, Apache Hadoop, Distributed Computing, Data Architecture, Cloud Computing, Apache Spark, Public Cloud, Database Systems, Data Processing, Scalability, Databases, Environmental Monitoring, Climate Change Programs
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: MySQL, SQL, MySQL Workbench, Query Languages, Descriptive Statistics, Data Analysis
Intermediate · Guided Project · Less Than 2 Hours

Universidades Anáhuac
Skills you'll gain: People Analytics, Talent Management, Human Capital, Human Resources Management and Planning, Strategic Leadership, Organizational Leadership, Organizational Strategy, Culture Transformation, Workforce Planning, Organizational Change, Innovation, Sustainable Business, Corporate Sustainability, Professional Development, Employee Engagement, Empathy
Beginner · Course · 1 - 3 Months

Skills you'll gain: Amazon Web Services, Database Administration, Database Design, Amazon CloudWatch, Amazon DynamoDB, Amazon Redshift, Data Migration, Database Architecture and Administration, Database Management, Database Management Systems, Disaster Recovery, Databases, Relational Databases, AWS Identity and Access Management (IAM), NoSQL, AWS CloudFormation, Cloud Security, Key Management, Encryption, Amazon S3
Beginner · Course · 1 - 3 Months