Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Colorado Boulder
Skills you'll gain: Statistical Hypothesis Testing, Correlation Analysis, Statistical Analysis, Statistical Software, Probability & Statistics, Data Analysis, R (Software), Data Visualization, Statistical Inference, Variance Analysis, Sampling (Statistics)
Build toward a degree
Intermediate · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Data Storytelling, Performance Measurement, Data Visualization Software, Business Analysis, Accounting, Business, Analytics, Business Strategy, Marketing, Strategic Communication, Organizational Strategy, Data Analysis, Consumer Behaviour, Product Lifecycle Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Diagram Design, Brainstorming, User Accounts, Business Process Modeling, Strategic Thinking, Team Building
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Diagram Design, Persona Development, User Accounts, Productivity Software, Strategic Thinking, Market Analysis, Marketing Communications
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Ethics, No-Code Development, Model Deployment, Data Cleansing, Data Preprocessing, Artificial Intelligence, Machine Learning, Business Metrics, Data Storytelling, User Experience Design, Generative AI, Business Analytics, Regulation and Legal Compliance, AI Workflows, Scalability, Data Validation, Dashboard, Automation, Stakeholder Engagement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Multimodal Prompts, OpenAI API, ChatGPT, JSON, Large Language Modeling, Python Programming, Text Mining, Data Validation, Unstructured Data
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Text Mining, Data Processing, Microsoft Azure, Cloud Storage, Database Development, Data Storage Technologies, Unstructured Data, Application Development, Web Applications
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Social Media, Social Media Management, Social Media Content, Customer Engagement, Professional Networking, User Accounts, Branding, Marketing, Business
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: User Interface (UI), User Experience, Persona (User Experience), User Interface (UI) Design, User Flows, User Interface and User Experience (UI/UX) Design, User Experience Design, UI Components, Visualization (Computer Graphics), User Centered Design
Beginner · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Peer Review, Data Literacy, Research, Quantitative Research, Report Writing, Analytical Skills, Data Analysis, Research Methodologies, Statistical Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: AI Workflows, Marketing Automation, Social Media Content, Generative AI
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Classification Algorithms, Data Analysis, Model Evaluation, Logistic Regression, Supervised Learning, Machine Learning Algorithms, Predictive Modeling, Feature Engineering, Data Preprocessing, Bayesian Statistics, Probability & Statistics
Intermediate · Course · 1 - 3 Months