Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Johns Hopkins University
Skills you'll gain: Exploratory Data Analysis, Statistical Visualization, Data Visualization Software, R Programming, Ggplot2, Plot (Graphics), Statistical Methods, Data Analysis, Unsupervised Learning, Spatial Data Analysis, Dimensionality Reduction, Graphical Tools, Color Theory, Analytics
Mixed · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Correlation Analysis, Statistical Visualization, Descriptive Statistics, Statistical Analysis, Data Analysis, Box Plots, R (Software), Systems Of Measurement, Data Quality, Run Chart, Scatter Plots, Regression Analysis, Statistical Methods, Verification And Validation, Statistical Hypothesis Testing
Intermediate · Course · 1 - 3 Months

LearnKartS
Skills you'll gain: Google Cloud Platform, Kubernetes, Google App Engine, Cloud Storage, Load Balancing, Cloud-Native Computing, Cloud Infrastructure, Cloud Computing, Containerization, Data Storage Technologies, Virtual Machines, Cloud Security, Application Deployment, DevOps, Application Performance Management, Scalability
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Product Flow Diagram, Process Flow Diagrams, New Product Development, Go To Market Strategy, Product Development, Product Roadmaps, Product Improvement, Product Design, Customer experience strategy (CX), User Research, User Feedback, Customer Insights, Analysis
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Data Pipelines, Google Cloud Platform, Cloud-Based Integration, Data Transformation, Data Integration, Big Data, Data Management
Beginner · Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Model Evaluation, Google Cloud Platform, Big Data, Applied Machine Learning, Predictive Modeling, Analytics, Predictive Analytics, Machine Learning, SQL
Beginner · Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Business Analytics, Performance Measurement, Accounting, Business Strategy, Marketing, Strategic Communication, Organizational Strategy, Data Analysis, Strategic Thinking, Consumer Behaviour, Product Lifecycle Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Sales Presentations, Proposal Writing, Business Writing, Presentations, Company, Product, and Service Knowledge, Content Creation, Business Strategy, Entrepreneurship
Beginner · Guided Project · Less Than 2 Hours

Institut Mines-Télécom
Skills you'll gain: Data Governance, Data Management, Data Strategy, Business Intelligence, Data Modeling, Data Quality, Data Literacy, Business Analytics, Digital Transformation, General Data Protection Regulation (GDPR), Data Analysis, Big Data, Data Visualization, Artificial Intelligence, Business Strategy, Information Privacy
Beginner · Course · 1 - 3 Months

Skills you'll gain: Matplotlib, Pandas (Python Package), Data Import/Export, Data Visualization Software, Data Visualization, Microsoft Excel, NumPy, Time Series Analysis and Forecasting, Data Analysis, Data Manipulation
Advanced · Course · 1 - 3 Months

National Taiwan University
Skills you'll gain: Report Writing, Operations Research, Applied Mathematics, Mathematical Modeling, Algorithms, Industrial Engineering, Business Modeling, Process Optimization, Engineering Calculations, Feasibility Studies, Project Design, Engineering Management, Business Operations, Data Visualization, Presentations, Complex Problem Solving, Business Analytics
Advanced · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Data-Driven Decision-Making, Descriptive Statistics, Data Analysis, Probability Distribution, Statistical Software, Statistics, R (Software), Data Visualization, Statistical Analysis, Probability, R Programming, Probability & Statistics, Data Manipulation, Histogram, Taxonomy, Data Import/Export
Beginner · Course · 1 - 3 Months