Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Data Analysis, Statistical Analysis, Probability Distribution, R Programming, Exploratory Data Analysis, Statistical Modeling, Machine Learning, Statistical Inference, Classification Algorithms, Data Manipulation, Supervised Learning, Random Forest Algorithm, Regression Analysis, Model Evaluation, Decision Tree Learning
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Simulations, Visualization (Computer Graphics), Statistical Visualization, R (Software), R Programming, Statistical Modeling, Statistical Programming, Statistical Analysis, Process Analysis, Data Analysis, Test Case
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Facebook, Content Performance Analysis, Customer Analysis, Social Media Marketing, Social Media, Customer Insights, Target Audience, Marketing Strategies, Online Advertising, Digital Marketing, Business Strategy
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Recurrent Neural Networks (RNNs), Natural Language Processing, Embeddings, Hugging Face, Deep Learning, Large Language Modeling, Transfer Learning, Convolutional Neural Networks, Text Mining, Semantic Web, Tensorflow, PyTorch (Machine Learning Library), Artificial Neural Networks, Python Programming, Cryptography, Classification Algorithms, Probability Distribution, Machine Learning Algorithms, Data Processing, Algorithms
Intermediate · Specialization · 3 - 6 Months
University of Michigan
Skills you'll gain: Statistical Modeling, Regression Analysis, Statistical Methods, Statistical Inference, Probability & Statistics, Correlation Analysis, Data Analysis, Statistical Analysis, Statistical Hypothesis Testing
Intermediate · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Financial Modeling, Business Planning, Operations Management, Market Opportunities, Business Strategy, Go To Market Strategy, Production Planning, Marketing Planning, Risk Analysis, Business Communication, Business Analysis, Cash Flow Forecasting, New Product Development
Beginner · Course · 1 - 3 Months

Skills you'll gain: Interactive Data Visualization, Heat Maps, Data Visualization, Data Visualization Software, Matplotlib, Plotly, Data Storytelling, Data Access, Correlation Analysis, Scatter Plots, Exploratory Data Analysis, Data Preprocessing, Data Science, Data Analysis, Python Programming
Beginner · Guided Project · Less Than 2 Hours

Tecnológico de Monterrey
Skills you'll gain: Agile Methodology, User Centered Design, Education Software and Technology, Entrepreneurship, Emerging Technologies, Market Research, Innovation, Entrepreneurial Finance, Law, Regulation, and Compliance, Intellectual Property, Business Modeling, Scalability
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Social Media Marketing, Social Media, Collaborative Software, Social Media Content, Content Creation, Editing, Marketing Materials, Account Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Artificial Intelligence and Machine Learning (AI/ML), Google Cloud Platform, Responsible AI, Data Quality, Cloud API, Big Data, Applied Machine Learning, Business Intelligence, Model Deployment, Natural Language Processing, Predictive Analytics
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Content Performance Analysis, Facebook, Social Media Content, Target Audience, Content Strategy, Performance Analysis, Social Media Strategy, Social Media, Content Marketing, Customer Insights, Target Market, Digital Media Strategy
Beginner · Course · 1 - 4 Weeks

Indian Institute of Technology Guwahati
Skills you'll gain: User Experience, Information Architecture, User Experience Design, Interaction Design, User Flows, Persona (User Experience), Usability, User Centered Design, User Interface (UI) Design, Wireframing, User Research, Conceptual Design, Persona Development, Mockups, Ideation
Beginner · Course · 1 - 3 Months