Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Pennsylvania
Skills you'll gain: Financial Modeling, Business Planning, Operations Management, Market Opportunities, Business Strategy, Go To Market Strategy, Production Planning, Marketing Planning, Risk Analysis, Business Communication, Business Analysis, Cash Flow Forecasting, New Product Development
Beginner · Course · 1 - 3 Months

Skills you'll gain: Apache Spark, Data Persistence, Big Data, Data Processing, Distributed Computing, Data Store, JSON, Data Transformation, Performance Tuning
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Merchandising, Product Assortment, E-Commerce, Web Applications, Scalability, Web Design and Development, Technology Solutions, Application Programming Interface (API), Javascript
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Dataflow, Data Pipelines, Apache Kafka, Real Time Data, Data Processing, SQL, Google Cloud Platform, Analytics, Jupyter, Java, JSON
Advanced · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Digital Transformation, Google Cloud Platform, Big Data, Looker (Software), Cloud Computing, Machine Learning, Analytics, Data Management, Data Lakes, Data Storage, Unstructured Data, Data Quality, Business Intelligence, Data-Driven Decision-Making, Customer experience improvement, Artificial Intelligence
Beginner · Course · 1 - 3 Months
Google Cloud
Skills you'll gain: Google Workspace, Meeting Facilitation, Collaborative Software, Virtual Teams, Team Building, Internal Communications, Live Streaming, Calendar Management, Business Software, Discussion Facilitation, Data Sharing, Scheduling
Beginner · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Data Visualization Software, Interactive Data Visualization, Geospatial Information and Technology, Color Theory, Tree Maps, Data Storytelling, Heat Maps, Data Mapping, Text Mining, Unstructured Data, Network Analysis
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Plot (Graphics), Data Visualization Software, R Programming, Scatter Plots, Regression Analysis, Statistical Modeling, Predictive Modeling, Artificial Neural Networks, Data Science, Deep Learning, Model Evaluation, Descriptive Statistics, Predictive Analytics, Statistical Methods, Data Manipulation, Data Preprocessing, Performance Testing
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Tableau Software, Dashboard, Interactive Data Visualization, Data Visualization Software, Data Analysis, Sales Strategy, Key Performance Indicators (KPIs), Trend Analysis, Performance Analysis, Investment Management, Financial Data
Beginner · Course · 1 - 3 Months

Skills you'll gain: Product Management, Product Lifecycle Management, Technical Product Management, Product Marketing, Product Strategy, Product Improvement, Profit and Loss (P&L) Management, Financial Analysis, Stakeholder Management, Product Development, People Management, Leadership Studies, Leadership and Management, Stakeholder Engagement, Cost Benefit Analysis, Go To Market Strategy, Performance Metric, Sales Strategy, Market Research, Advertising
Intermediate · Course · 1 - 3 Months

Banco Interamericano de Desarrollo
Skills you'll gain: Data Literacy, Data Ethics, Policy Analysis, Public Policies, Data-Driven Decision-Making, Tree Maps, Data Analysis, Data Collection, Data Management, Program Evaluation, Data Quality, Research, Research Methodologies
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Google Sheets, Pivot Tables And Charts, Spreadsheet Software, Data Analysis, Collaborative Software, Descriptive Statistics, Data Presentation, Data Manipulation, Data Management, Cloud Computing
Intermediate · Project · Less Than 2 Hours