Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Image Analysis, Data Analysis Software, Data Analysis, Scientific Visualization, Histogram, Analysis, Exploratory Data Analysis, Software Installation
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Looker (Software), Maintainability, Usability Testing, Exploratory Data Analysis, Data Dictionary, Data Literacy, Data Visualization, Data Analysis
Intermediate · Project · Less Than 2 Hours

Skills you'll gain: Data Preprocessing, Data Transformation, Feature Engineering, Pandas (Python Package), Text Mining, Predictive Modeling, Scikit Learn (Machine Learning Library), Python Programming, Data Analysis, Machine Learning
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Image Analysis, LLM Application, Multimodal Prompts, Large Language Modeling, Text Mining, Google Cloud Platform, Computer Vision, Data Processing
Beginner · Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Google Gemini, Google Cloud Platform, Customer Analysis, Generative AI, Marketing Analytics, Analytics, Advanced Analytics, Customer Insights, Data-Driven Decision-Making, Data Analysis, Predictive Modeling, Forecasting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Extract, Transform, Load, Metadata Management, Data Integration, Data Pipelines, Databases, Data Processing, Java, Data Warehousing, File Management, Data Import/Export, Data Migration, Data Manipulation, Data Mapping, Scalability, Data Transformation, Software Documentation, Software Installation, Context Management, Data Storage Technologies, Debugging
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: SQL, Business Reporting, Report Writing, Performance Reporting, Data Cleansing, Data Analysis, Query Languages, Database Development, Data Manipulation, Analytical Skills, Prompt Engineering Tools, Data Transformation, Business Analysis, Technical Communication
Beginner · Course · 1 - 4 Weeks

American Psychological Association
Skills you'll gain: Regression Analysis, Correlation Analysis, Statistical Software, Statistical Analysis, Statistical Methods, Probability & Statistics, Quantitative Research, Data Analysis, Descriptive Statistics, Statistical Hypothesis Testing
Beginner · Course · 1 - 3 Months
Skills you'll gain: Data Integration, Extract, Transform, Load, Metadata Management, Amazon Redshift, Amazon Web Services, Data Pipelines, Data Warehousing, Amazon S3, Automation, Cloud-Native Computing, Data Transformation, Serverless Computing, Process Optimization, System Monitoring
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Apache Spark, Google Cloud Platform, Data Processing, Apache Hadoop, Big Data, Cloud Computing, Scalability
Beginner · Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: OAuth, API Gateway, Application Programming Interface (API), Authentications, Secure Coding, Authorization (Computing), Debugging, Data Access, Data Analysis
Beginner · Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Looker (Software), Dashboard, Data Analysis Expressions (DAX), Ad Hoc Analysis, Data Analysis, Exploratory Data Analysis, Data Visualization Software
Beginner · Project · Less Than 2 Hours