Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Clemson University
Skills you'll gain: Dimensionality Reduction, Model Evaluation, Data Cleansing, Matplotlib, Regression Analysis, Unsupervised Learning, Data Science, Statistical Analysis, Anomaly Detection, Data Preprocessing, Statistical Methods, Data Analysis, Data Visualization Software, Pandas (Python Package), Exploratory Data Analysis, Machine Learning
Build toward a degree
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Apache Spark, Scala Programming, Apache Hadoop, Apache Maven, Real Time Data, Data Processing, Scalability, Data Structures, Object Oriented Programming (OOP), Systems Integration
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Google Gemini, Google Cloud Platform, Customer Analysis, Cloud Management, Applied Machine Learning, Jupyter, Cloud Applications, LLM Application, Text Mining, Machine Learning, Business Reporting, SQL
Intermediate · Project · Less Than 2 Hours

Coursera
Skills you'll gain: TikTok, Target Audience, Content Strategy, Social Media Content, Content Creation, Social Media Strategy, Growth Strategies, Planning, Drive Engagement
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Apache Hadoop, Data Processing, Distributed Computing, Performance Tuning, Big Data, Software Architecture, Scalability
Intermediate · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Data Lakes, Cloud API, Google Cloud Platform, Metadata Management, Data Dictionary, Data Mapping, Data Governance, Cloud Computing, Data Analysis
Beginner · Project · Less Than 2 Hours

Skills you'll gain: R Programming, Analysis, Mathematical Software, Data Analysis
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: AWS SageMaker, Amazon Web Services, Internet Of Things, Artificial Intelligence and Machine Learning (AI/ML), Blockchain, Image Analysis, Remote Access Systems, Text Mining, Computer Vision, Natural Language Processing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Sales Process, Sales Pipelines, Customer Relationship Management, Closing (Sales), Sales Strategy, Organizational Skills, Sales Management, Relationship Management, Statistical Analysis
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Data-Driven Decision-Making, Looker (Software), Data Analysis, Business Analytics, Analytics, Big Data, Google Cloud Platform, Data Storage, Data Visualization Software, Data Warehousing, SQL
Beginner · Course · 1 - 3 Months

Skills you'll gain: Dashboard, Kibana, Google Cloud Platform, Cloud Computing, Data Import/Export, Financial Data, Mainframe Computing, Dataflow, Big Data, Exploratory Data Analysis, SQL, Data Analysis
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Matplotlib, NumPy, Pandas (Python Package), Applied Machine Learning, Python Programming, Scikit Learn (Machine Learning Library), Data Visualization, Supervised Learning, Feature Engineering, Machine Learning, Natural Language Processing, Machine Learning Algorithms, Text Mining, Data Manipulation, Unsupervised Learning, Model Evaluation, Data Preprocessing, Classification Algorithms
Mixed · Course · 1 - 4 Weeks