• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • G

    Google Cloud

    Introduction à l'analyse de données sur Google Cloud

    Skills you'll gain: Data-Driven Decision-Making, Looker (Software), Data Analysis, Business Analytics, Analytics, Big Data, Google Cloud Platform, Data Storage, Data Visualization Software, Data Warehousing, SQL

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Machine Learning in Python: Analyze & Apply

    Skills you'll gain: Matplotlib, NumPy, Pandas (Python Package), Applied Machine Learning, Python Programming, Scikit Learn (Machine Learning Library), Data Visualization, Supervised Learning, Feature Engineering, Machine Learning, Natural Language Processing, Machine Learning Algorithms, Text Mining, Data Manipulation, Unsupervised Learning, Model Evaluation, Data Preprocessing, Classification Algorithms

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Predictive Modeling with Python: Apply & Evaluate

    Skills you'll gain: Predictive Modeling, Model Evaluation, Data Preprocessing, Predictive Analytics, Logistic Regression, Risk Modeling, Statistical Modeling, Feature Engineering, Regression Analysis, Correlation Analysis, Classification Algorithms, Data Manipulation, Scikit Learn (Machine Learning Library), Data Transformation, Pandas (Python Package), NumPy

    Mixed · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Amazon Redshift: Introducción al Almacenamiento de Datos

    Skills you'll gain: Amazon Redshift, Amazon Web Services, SQL, Data Warehousing, Cloud Services, Data Management, Data Analysis

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    G

    Google Cloud

    Cost Optimization and Data Tiering with BigLake and Cloud Storage

    Skills you'll gain: Cloud Storage, Google Cloud Platform, Cloud Management, Data Lakes, Data Import/Export, Data Storage, Big Data, Data Migration

    Beginner · Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Exploration et production de données pour les entreprises

    Skills you'll gain: Statistical Inference, Sampling (Statistics), Descriptive Statistics, Probability Distribution, Statistics, Statistical Analysis, Data Analysis, Probability & Statistics, Microsoft Excel, Statistical Visualization, Graphing, Influencing

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    BigQuery: Qwik Start - Command Line

    Skills you'll gain: Data Access, Command-Line Interface, Big Data, Google Cloud Platform, Query Languages, Data Import/Export

    Beginner · Project · Less Than 2 Hours

  • Status: Free
    Free
    G

    Google Cloud

    Enabling Sensitive Data Protection Discovery for BigQuery

    Skills you'll gain: Data Management, Data Loss Prevention, Data Security, Google Cloud Platform, Personally Identifiable Information, Big Data, Identity and Access Management

    Intermediate · Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Data Processing and Exploration with NumPy & Pandas

    Skills you'll gain: Pivot Tables And Charts, Data Visualization, Data Analysis, Data Transformation, Data Preprocessing, Exploratory Data Analysis, Data Cleansing, Data Import/Export

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    BigQuery para analistas de datos

    Skills you'll gain: Data Cleansing, Data Visualization Software, Data Transformation, Looker (Software), Data Manipulation, Data Processing, SQL, Big Data, Extract, Transform, Load, Data Pipelines, Data Integrity, Data Import/Export, Google Sheets, Data Analysis, Analytics, Cloud Storage, Cloud Solutions

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    R أساسيات لغة البرمجة

    Skills you'll gain: Exploratory Data Analysis, R Programming, Data Manipulation, Statistical Programming, Data Analysis, File Management, Integrated Development Environments, Programming Principles, Data Science, Data Structures, Computer Programming

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Gemini for Data Scientists and Analysts - 한국어

    Skills you'll gain: Gemini, Artificial Intelligence and Machine Learning (AI/ML), Customer Insights, Applied Machine Learning, Customer Analysis, Generative AI, Data Integration, Predictive Analytics, Customer Data Management, Time Series Analysis and Forecasting, Marketing Strategies

    Beginner · Course · 1 - 4 Weeks

1…366367368…390

In summary, here are 10 of our most popular marketing analytics courses

  • Introduction à l'analyse de données sur Google Cloud : Google Cloud
  • Machine Learning in Python: Analyze & Apply: EDUCBA
  • Predictive Modeling with Python: Apply & Evaluate: EDUCBA
  • Amazon Redshift: Introducción al Almacenamiento de Datos: Coursera
  • Cost Optimization and Data Tiering with BigLake and Cloud Storage: Google Cloud
  • Exploration et production de données pour les entreprises: University of Illinois Urbana-Champaign
  • BigQuery: Qwik Start - Command Line: Google Cloud
  • Enabling Sensitive Data Protection Discovery for BigQuery: Google Cloud
  • Data Processing and Exploration with NumPy & Pandas: Packt
  • BigQuery para analistas de datos: Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok