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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Free Trial
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    IBM

    IBM Business Intelligence (BI) Analyst

    Skills you'll gain: Data Storytelling, Dashboard, Data Presentation, Data Visualization, Database Design, MySQL, Presentations, Descriptive Statistics, Extract, Transform, Load, Business Intelligence, Data Visualization Software, IBM DB2, Tableau Software, Relational Databases, Star Schema, IBM Cognos Analytics, Interactive Data Visualization, Microsoft SQL Servers, Regression Analysis, Excel Formulas

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15K reviews

    Beginner · Professional Certificate · 3 - 6 Months

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    LearnKartS

    Microsoft Advertising Course

    Skills you'll gain: Keyword Research, Advertising Campaigns, Pay Per Click Advertising, Performance marketing, Search Engine Marketing, Marketing, Advertising, Digital Advertising, Campaign Management, Bidding, Target Audience, Web Analytics, Target Market, Content Performance Analysis, Account Management

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Agentic AI Content for Practitioners (Teams: Healthcare)

    Skills you'll gain: Clinical Documentation, Responsible AI, Agentic Workflows, Healthcare Project Management, Data Governance, AI Security, Clinical Research, Regulatory Compliance, Data Validation, Health Informatics, Artificial Intelligence, Agentic systems, Data Ethics, Clinical Data Management, Automation, Decision Support Systems

    Intermediate · Course · 1 - 4 Weeks

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    Technical University of Denmark (DTU)

    Whole genome sequencing of bacterial genomes - tools and applications

    Skills you'll gain: Bioinformatics, Molecular Biology, Microbiology, Infectious Diseases, Medical Science and Research, Database Development, Taxonomy, Data Pipelines

    4.6
    Rating, 4.6 out of 5 stars
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    1.6K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    SAP

    SAP Professional Fundamentals

    Skills you'll gain: Consulting, Relationship Management, Business Consulting, Product Strategy, Technical Consulting, Relationship Building, Project Management, Rapport Building, Consultative Approaches, Project Implementation, Agile Methodology, Company, Product, and Service Knowledge, Waterfall Methodology, Solution Delivery, Systems Thinking, Business Transformation, Digital Transformation, Design Thinking, Customer Analysis, Business Research

    4.7
    Rating, 4.7 out of 5 stars
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    1K reviews

    Beginner · Course · 1 - 3 Months

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    EDUCBA

    SEO Strategy: Analyze, Apply & Optimize

    Skills you'll gain: Search Engine Optimization, Target Audience, Web Analytics and SEO, Keyword Research, Market Opportunities, Business Strategy, Strategic Thinking, Competitive Analysis, Analysis, Auditing, Business Metrics

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Keller Williams

    The Principles of Real Estate

    Skills you'll gain: Lead Generation, Real Estate, Real Estate Sales, Property and Real Estate, Customer Relationship Building, Database Management, Sales Process, Client Services, Sales Prospecting, Prioritization, Goal Setting, Market Data, Market Analysis, Calendar Management, Market Trend, Compensation Management

    4.8
    Rating, 4.8 out of 5 stars
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    151 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    IBM

    IBM IT Scrum Master

    Skills you'll gain: Software Development Life Cycle, User Story, Software Architecture, Agile Software Development, Sprint Retrospectives, Agile Methodology, DevOps, Kanban Principles, Software Design, Scrum (Software Development), Information Technology, Computer Hardware, Sprint Planning, Software Development Methodologies, Backlogs, Agile Project Management, Team Building, Risk Management, Leadership, Communication

    4.8
    Rating, 4.8 out of 5 stars
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    11K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
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    IBM

    SEO Mastery: From Fundamentals to GenAI and GEO Strategies

    Skills you'll gain: Prompt Engineering, Web Analytics and SEO, Search Engine Optimization, Search Engine Marketing, AI Enablement, Generative AI, Marketing Strategy and Techniques, Blogs, Digital Marketing, Content Marketing, Content Creation, Web Content, Semantic Web, Keyword Research, Content Strategy, Growth Strategies, Artificial Intelligence, Web Analytics, Competitive Analysis, Performance Measurement

    4.6
    Rating, 4.6 out of 5 stars
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    34 reviews

    Intermediate · Specialization · 1 - 3 Months

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    The University of North Carolina at Chapel Hill

    Epidemiology: The Basic Science of Public Health

    Skills you'll gain: Epidemiology, Public Health, Infectious Diseases, Research Design, Community Health, Health Policy, Research Methodologies, Social Determinants Of Health, Science and Research, Statistical Analysis, Chronic Diseases

    4.7
    Rating, 4.7 out of 5 stars
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    5K reviews

    Mixed · Course · 1 - 3 Months

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    Coursera

    Create a Customer Service Survey in Microsoft Forms

    Skills you'll gain: User Feedback, Employee Surveys, Customer Insights, Customer experience improvement, Microsoft 365, Market Research, User Research, Target Audience, Key Performance Indicators (KPIs), Data Analysis Software, Marketing

    4.8
    Rating, 4.8 out of 5 stars
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    31 reviews

    Beginner · Guided Project · Less Than 2 Hours

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    Coursera

    Create an Advertising Concept Testing Study in Qualtrics

    Skills you'll gain: Advertising Campaigns, Advertising, User Feedback, Marketing Materials, Online Advertising, Business Research, Marketing, Promotional Materials, Market Research, Branding

    4.2
    Rating, 4.2 out of 5 stars
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    6 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular market research courses

  • IBM Business Intelligence (BI) Analyst: IBM
  • Microsoft Advertising Course: LearnKartS
  • Agentic AI Content for Practitioners (Teams: Healthcare): Coursera
  • Whole genome sequencing of bacterial genomes - tools and applications: Technical University of Denmark (DTU)
  • SAP Professional Fundamentals: SAP
  • SEO Strategy: Analyze, Apply & Optimize: EDUCBA
  • The Principles of Real Estate: Keller Williams
  • IBM IT Scrum Master: IBM
  • SEO Mastery: From Fundamentals to GenAI and GEO Strategies: IBM
  • Epidemiology: The Basic Science of Public Health: The University of North Carolina at Chapel Hill

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