Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

University of Colorado Boulder
Skills you'll gain: Robotics, Artificial Intelligence, Planning, Automation, Data Mapping, Graph Theory, Algorithms, Simulation and Simulation Software, Control Systems, Real-Time Operating Systems, Computer Programming, Engineering, Computer Science, Computer Vision, Python Programming, Data Structures, Simulations, Linear Algebra, Design
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Indian Institute for Human Settlements
Skills you'll gain: Economics, Policy, and Social Studies, Policy Development, Public Policies, Policy Analysis, Behavioral Economics, Political Sciences, Economics, Market Dynamics, Governance, Program Implementation, Decision Making
Beginner · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Customer Analysis, Customer Insights, AI Personalization, Big Data, Performance marketing, Case Studies, Google Ads, Responsible AI, Marketing Analytics, Data Presentation, Generative AI Agents, AI Product Strategy, Generative AI, Keyword Research, Email Marketing, Marketing Automation, Social Media Marketing, Campaign Management, Predictive Analytics
Intermediate · Specialization · 3 - 6 Months

University of Illinois Urbana-Champaign
Skills you'll gain: Business Ethics, Decision Making, Culture, Cultural Diversity, Global Marketing, Branding, Intercultural Competence, Stakeholder Analysis, Brand Management, Consumer Behaviour
Beginner · Course · 1 - 3 Months

University of Minnesota
Skills you'll gain: Creativity, Creative Thinking, Creative Problem-Solving, Brainstorming, Cognitive flexibility, Persistence, Curiosity, Resourcefulness, Innovation, Problem Solving, Growth Mindedness, Adaptability, Motivational Skills
Mixed · Course · 1 - 4 Weeks

The Hong Kong University of Science and Technology
Skills you'll gain: FinTech, Financial Services, Banking, Financial Regulation, Mobile Banking, Emerging Technologies, Technology Strategies, Payment Systems, Blockchain, Business Technologies, Consumer Lending, Entrepreneurship, Big Data, Market Trend, Innovation, Strategic Partnership
Beginner · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Marketing, Marketing Channel, Marketing Communications, Product Management, Promotional Strategies, Marketing Strategies, Brand Management, Advertising, Media Planning, Product Lifecycle Management, Digital Media Strategy, Retail Store Operations, Conflict Management
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Bankruptcies, Securities (Finance), Commercial Laws, Loans, Banking, Financial Regulations, Regulation and Legal Compliance, Business, Financial Regulation, Organizational Structure, Governance, Mergers & Acquisitions
Build toward a degree
Intermediate · Course · 1 - 3 Months

IE Business School
Skills you'll gain: Integrated Marketing Communications, Peer Review, Marketing Communications, Strategic Decision-Making, Strategic Marketing, Product Management, Promotional Strategies, Brand Management, Marketing Channel, Marketing Strategies, Marketing, Consumer Behaviour, Product Strategy, Sales Presentations, Case Studies, Price Negotiation
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Persona Development, Customer Relationship Management (CRM) Software, Customer Insights, Customer Data Management, Target Audience, Target Market, Marketing Strategies, Consumer Behaviour, Market Analysis, Social Media, Product Knowledge, Research
Beginner · Guided Project · Less Than 2 Hours

ESSEC Business School
Skills you'll gain: Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Climate Change Mitigation, Social Impact, Sustainable Development, Sustainable Business, Environmental Issue, Waste Minimization, Public Health, Consumer Behaviour, Packaging and Labeling, Environmental Policy
Beginner · Course · 1 - 3 Months

Skills you'll gain: Brand Management, Brand Strategy, Brand Awareness, Branding, Brand Marketing, Brand Loyalty, Marketing Analytics, Marketing Management, Data-Driven Decision-Making, Business Analytics, Sustainable Business, Governance, Stakeholder Engagement, Storytelling, Growth Strategies, Innovation, Customer Engagement, Communication
Beginner · Course · 1 - 4 Weeks