• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • G

    Google Cloud

    Measuring and Improving Speech Accuracy

    Skills you'll gain: Natural Language Processing, Google Cloud Platform, Verification And Validation, Data Analysis, Machine Learning

    Intermediate · Project · Less Than 2 Hours

  • P

    Packt

    DeepSeek R1 AI: 25 Real World Projects in AI for Beginners

    Skills you'll gain: Email Automation, People Analytics, Job Analysis, Business Analysis, Grammar, Customer Support, Debugging

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Advanced Data Applications and Integration

    Skills you'll gain: Rmarkdown, Web Scraping, Geospatial Information and Technology, Microsoft Azure, Cloud Storage, Interactive Data Visualization, R Programming, Data Collection, Cloud Services, Data Manipulation, Data Science, Data Visualization Software, Data Integration, Data Analysis, Data Ethics, Application Programming Interface (API)

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    اهتمامات مستخدم فيسبوك المعتدل

    Skills you'll gain: Facebook, Content Performance Analysis, Customer Analysis, Social Media Marketing, Social Media, Customer Insights, Target Audience, Marketing Strategies, Online Advertising, Digital Marketing, Business Strategy

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Huddersfield

    Strategic Transformation & Global Strategy

    Skills you'll gain: Case Studies, Business Leadership, Growth Strategies, Market Dynamics

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnQuest

    Drive Engagement & Close Complex Deals

    Skills you'll gain: Persuasive Communication, Enterprise Sales, Sales Presentations, Stakeholder Communications, Global Marketing, Value Propositions

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Simplilearn

    Foundations of Apache Cassandra Training

    Skills you'll gain: Apache Cassandra, Big Data, NoSQL, Apache Hadoop, Virtual Environment, Virtual Machines, Apache, Analytics, Data Storage, Distributed Computing, Databases, Database Architecture and Administration, Data Architecture, Scalability

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    L

    LearnQuest

    Real-Time Big Data Access using HBase: Boosting Performance

    Skills you'll gain: Operational Databases, NoSQL, Real Time Data, Scalability, Database Design, Application Deployment, Data Infrastructure, Big Data, Data Manipulation, Performance Tuning, Data Modeling, Distributed Computing, Data Storage Technologies

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Publier des designs sur Slack avec Canva pour entreprises

    Skills you'll gain: Slack (Software), Marketing Materials, Marketing Design, Shared Media, Multimedia, Content Creation, Social Media Content, Graphic Design, Calendar Management, Content Marketing, User Accounts, Business Communication, Marketing Communications, Cloud-Based Integration, Team Management

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Offloading Financial Mainframe Data into BigQuery and Elastic Search

    Skills you'll gain: Dashboard, Kibana, Google Cloud Platform, Cloud Computing, Data Import/Export, Financial Data, Mainframe Computing, Dataflow, Big Data, Exploratory Data Analysis, SQL, Data Analysis

    Beginner · Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Data Interpretation & Insights: Exam & Recruitment Prep

    Skills you'll gain: Data Literacy, Data Analysis, Trend Analysis, Data Presentation, Analytical Skills, Analysis, Data Visualization, Logical Reasoning, Arithmetic, Estimation, Decision Making

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Hands-On Python Challenge: TrendWave Media

    Skills you'll gain: Data Presentation, Data Storytelling, Technical Documentation, Data Science, Version Control, Data Analysis, Data Processing, Data Cleansing, Analytical Skills, Project Planning, Business Analysis, Data Validation

    Beginner · Course · 1 - 4 Weeks

1…422423424…473

In summary, here are 10 of our most popular marketing analytics courses

  • Measuring and Improving Speech Accuracy: Google Cloud
  • DeepSeek R1 AI: 25 Real World Projects in AI for Beginners: Packt
  • Advanced Data Applications and Integration: Microsoft
  • اهتمامات مستخدم فيسبوك المعتدل: Coursera
  • Strategic Transformation & Global Strategy: University of Huddersfield
  • Drive Engagement & Close Complex Deals: LearnQuest
  • Foundations of Apache Cassandra Training : Simplilearn
  • Real-Time Big Data Access using HBase: Boosting Performance: LearnQuest
  • Publier des designs sur Slack avec Canva pour entreprises: Coursera
  • Offloading Financial Mainframe Data into BigQuery and Elastic Search: Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok