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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    Coursera

    Optimize Campaigns: Boost Your AI Visibility

    Skills you'll gain: Cross-Channel Marketing, Return On Investment, Marketing Budgets, Campaign Management, Marketing Channel, Data Presentation, Google Ads, Advertising Campaigns, Marketing Effectiveness, Performance marketing, Performance Analysis, Data-Driven Decision-Making, Budget Management, Lead Generation

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Mastering Categorical Data Analysis with SAS

    Skills you'll gain: Logistic Regression, SAS (Software), Predictive Analytics, Advanced Analytics, Model Evaluation, Data Analysis, Statistical Analysis, Regression Analysis, Statistical Modeling, Exploratory Data Analysis, Correlation Analysis, Statistical Methods, Small Data, Statistical Hypothesis Testing, Probability & Statistics, Descriptive Statistics

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Managing Hybrid & AI-Augmented Teams: The Future of Work

    Skills you'll gain: Responsible AI, Workplace inclusivity, Diversity and Inclusion, AI Enablement, AI Workflows, Organizational Leadership, Data Ethics, Team Leadership, Management Training And Development, Business Ethics, Innovation, Artificial Intelligence, Team Performance Management, Virtual Teams, Telecommuting, Adaptability, Ethical Standards And Conduct, Collaboration, Internal Communications, Culture Transformation

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Data and Machine Learning for Technical Product Managers

    Skills you'll gain: Model Evaluation, Project Management Software, Technical Communication, Technical Product Management, Performance Metric, Agile Project Management, Data Analysis, Project Management, Analytics, Stakeholder Communications, Data-Driven Decision-Making, Machine Learning, Large Language Modeling, R Programming, Data Visualization

    Intermediate · Course · 1 - 4 Weeks

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    Logical Operations

    Microsoft Office Excel 2021-2024: Part 2

    Skills you'll gain: Data Presentation, Microsoft Excel, Data Visualization Software, Pivot Tables And Charts, Spreadsheet Software, Business Intelligence, Excel Formulas, Business Analytics, Data Analysis, Data Entry, Microsoft Office, Data Compilation, Microsoft 365, Data Manipulation, Productivity Software, Data Management, Document Management, User Interface (UI)

    Mixed · Course · 1 - 3 Months

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    Pearson

    Data Science Fundamentals, Part 2

    Skills you'll gain: Exploratory Data Analysis, Predictive Modeling, Model Evaluation, A/B Testing, Matplotlib, Box Plots, Sampling (Statistics), Data Analysis, Regression Analysis, Statistical Inference, Data Visualization, Descriptive Statistics, Scikit Learn (Machine Learning Library), Data Science, Probability & Statistics, Estimation, Statistical Analysis, NumPy, Machine Learning, Python Programming

    Beginner · Specialization · 1 - 4 Weeks

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    Packt

    Deep Learning with Keras and Practical Applications

    Skills you'll gain: Exploratory Data Analysis, Model Deployment, Keras (Neural Network Library), Transfer Learning, Data Analysis, Data Preprocessing, Image Analysis, Deep Learning, Classification Algorithms, Applied Machine Learning, Computer Vision, Model Evaluation, Machine Learning, Performance Tuning

    Intermediate · Course · 3 - 6 Months

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    Coursera

    Construire votre audience sur Facebook Audience Insights

    Skills you'll gain: Target Audience, Facebook, Marketing Analytics, Customer Insights, Social Media Marketing

    Beginner · Guided Project · Less Than 2 Hours

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    Johns Hopkins University

    Data Use for Disease Control & Global Health Decision-Making

    Skills you'll gain: Epidemiology, Data-Driven Decision-Making, Public Health, Public Health and Disease Prevention, Health Care, Infectious Diseases, Data Collection, Data Analysis, Data Quality, Decision Support Systems, Data Management, Health Technology

    Mixed · Course · 1 - 4 Weeks

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    Packt

    Driving Business Success with ChatGPT – Complete Guide

    Skills you'll gain: AI Enablement, Sales Process, Content Strategy, Team Building, Marketing Strategies, Cost Reduction, Customer Support

    Intermediate · Course · 1 - 3 Months

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    Coursera

    Créer des diagrammes stratégiques d'entreprise avec Creately

    Skills you'll gain: Business Planning, Process Flow Diagrams, Diagram Design, Business Strategy, Strategic Thinking, Strategic Planning, User Accounts, Productivity Software, Collaborative Software, Graphic Design, Market Analysis

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
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    Coursera

    String Manipulation in C#: Develop a WordWand App

    Skills you'll gain: C# (Programming Language), Data Validation, Integrated Development Environments, Debugging

    Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Optimize Campaigns: Boost Your AI Visibility: Coursera
  • Mastering Categorical Data Analysis with SAS: EDUCBA
  • Managing Hybrid & AI-Augmented Teams: The Future of Work: Coursera
  • Data and Machine Learning for Technical Product Managers: Coursera
  • Microsoft Office Excel 2021-2024: Part 2: Logical Operations
  • Data Science Fundamentals, Part 2: Pearson
  • Deep Learning with Keras and Practical Applications: Packt
  • Construire votre audience sur Facebook Audience Insights: Coursera
  • Data Use for Disease Control & Global Health Decision-Making: Johns Hopkins University
  • Driving Business Success with ChatGPT – Complete Guide: Packt

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