Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Target Audience, Marketing, Value Propositions, Global Marketing, Search Engine Optimization, Diversity Marketing, Content Marketing, Brand Strategy, Marketing Strategies, Marketing Analytics, Data-Driven Decision-Making, Market Research, Consumer Behaviour, Cultural Responsiveness
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Digital Transformation, Business Transformation, Customer experience strategy (CX), Data Strategy, Applied Machine Learning, Business Modeling, Analytics, Organizational Change, Machine Learning Software, Technology Strategies, Business Analytics, Customer Insights, Innovation, Organizational Strategy, Machine Learning, Business Strategy, Workforce Development, Strategic Decision-Making, Forecasting, Competitive Analysis
Beginner · Course · 1 - 3 Months

Skillshare
Skills you'll gain: Web Analytics and SEO, Technical Support, Extensible Markup Language (XML)
Beginner · Specialization · 3 - 6 Months
University of Michigan
Skills you'll gain: Scikit Learn (Machine Learning Library), Supervised Learning, Applied Machine Learning, Model Evaluation, Predictive Analytics, Feature Engineering, Classification And Regression Tree (CART), Machine Learning Algorithms, Predictive Modeling, Analytics, Decision Tree Learning, Machine Learning, Logistic Regression, Data Analysis, Classification Algorithms, Data Preprocessing, Python Programming
Intermediate · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Feature Engineering, Unsupervised Learning, Model Evaluation, Predictive Modeling, Predictive Analytics, Decision Tree Learning, Classification And Regression Tree (CART), Supervised Learning, Forecasting, Machine Learning Methods, Random Forest Algorithm, Analytics, Statistical Modeling, Regression Analysis, Machine Learning, Logistic Regression, Python Programming
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Email Marketing, Google Ads, Digital Advertising, Paid media, Social Media Marketing, Search Engine Optimization, Google Analytics, Customer Retention, Digital Marketing, Marketing Budgets, Loyalty Programs, Order Fulfillment, Search Engine Marketing, Web Analytics, Marketing Analytics, Online Advertising, Email Automation, Marketing, E-Commerce
Beginner · Professional Certificate · 3 - 6 Months

Tecnológico de Monterrey
Skills you'll gain: Brand Management, Digital Media Strategy, Digital Marketing, Marketing Communications, Digital Transformation, Marketing Analytics, Social Media Marketing, Marketing Strategies, Business Marketing, Marketing Automation, Consumer Behaviour, Innovation
Beginner · Course · 1 - 4 Weeks

Universidad de Palermo
Skills you'll gain: Value Propositions, Price Negotiation, Consumer Behaviour, Communication Strategies
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Event Marketing, Marketing Design, Canva (Software), Marketing Materials, A/B Testing, Promotional Materials, Event Management, Logo Design, Email Marketing, Cross-Channel Marketing, Social Media Campaigns, Branding, Drive Engagement, Experience Design, Graphic and Visual Design, Typography, Design Elements And Principles, Color Theory
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data-Driven Decision-Making, Regression Analysis, Descriptive Statistics, Statistical Hypothesis Testing, Case Studies, Business Analytics, Minitab, Data Analysis, Statistical Analysis, Probability & Statistics, Microsoft Excel, Correlation Analysis, Quantitative Research, Exploratory Data Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Email Marketing, Customer Retention, Customer Relationship Building, E-Commerce, Driving engagement, Strategic Marketing, Online Advertising, Performance Metric, Copywriting, Sales, Decision Making, Automation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Integrity, Health Insurance Portability And Accountability Act (HIPAA) Compliance, Dashboard, Data Storytelling, Health Information Management, Data Cleansing, Health Informatics, Data Governance, Clinical Data Management, Patient Safety, Data Visualization, Data Security, Health Information Management and Medical Records, Data Analysis, Data Validation, Data Transformation, Statistical Analysis, Microsoft Excel, Data-Driven Decision-Making, Descriptive Statistics
Beginner · Specialization · 3 - 6 Months