• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • U

    University of Huddersfield

    MSc Management

    Skills you'll gain: Integrated Marketing Communications, Research Methodologies, Strategic Decision-Making, Negotiation, Stakeholder Management, Intercultural Competence, Organizational Leadership, Research Design, Research, Data Analysis, Self-Motivation, Business Management, Data Collection, Goal Setting, Campaign Management, Leadership and Management, Team Leadership, Collaboration, Organizational Strategy, Organizational Change

    Earn a degree

    Degree · 1 - 4 Years

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Sell Outcomes Not Features

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Setup Python Geo Stack

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    G

    Google Cloud

    BigQuery ML を推論に使用する

    Skills you'll gain: Data Analysis, Applied Machine Learning, Model Deployment, Machine Learning, Predictive Modeling, Machine Learning Algorithms

    Beginner · Course · 1 - 4 Weeks

  • H

    HEC Paris

    Leading Innovation With Creativity University Certificate

    Skills you'll gain: Design Thinking, Active Listening, Innovation, Organizational Structure, Creativity, Creative Thinking, Talent Management, Self-Awareness, Entrepreneurship, Consumer Behaviour, Organizational Effectiveness, Creative Problem-Solving, User Research, Intellectual Property, Technology Strategies, Business Strategy, Leadership, Ideation, Strategic Decision-Making, Emotional Intelligence

    University Certificate · 6 - 12 Months

  • U

    University of London

    Bachelor of Science in Business Administration

    Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Process Mapping, Statistical Methods, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Training and Development, Virtual Teams, Databases, Cost Accounting, International Finance, Research, Team Management, Economic Development, Cultural Diversity

    Earn a degree

    Degree · 1 - 4 Years

  • U

    University of Colorado Boulder

    Industrial Internet of Things Graduate Certificate

    Skills you'll gain: Machine Learning Algorithms, Real-Time Operating Systems, Big Data, User Research, User Experience Design, Product Development, User Experience, Power Electronics, User Interface and User Experience (UI/UX) Design, Usability, Verification And Validation, Data Preprocessing, Analytics, Control Systems, Embedded Software, Internet Of Things, Machine Controls, Engineering, Scientific, and Technical Instruments, Human Computer Interaction, Embedded Systems

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • G

    Georgetown University

    Bachelor of Arts in Liberal Studies

    Skills you'll gain: Data Storytelling, Vulnerability Assessments, Operations Management, Business Strategy, Competitive Intelligence, Design Thinking, Survey Creation, Cyber Threat Intelligence, Social Justice, Descriptive Statistics, Environment, Business Ethics, Capital Budgeting, Market Opportunities, Storytelling, Marketing Planning, International Relations, Artificial Intelligence, Policy Development, Political Sciences

    Earn a degree

    Degree · 1 - 4 Years

1…466467468469

In summary, here are 8 of our most popular marketing analytics courses

  • MSc Management: University of Huddersfield
  • Sell Outcomes Not Features: Coursera
  • Setup Python Geo Stack: Coursera
  • BigQuery ML を推論に使用する: Google Cloud
  • Leading Innovation With Creativity University Certificate: HEC Paris
  • Bachelor of Science in Business Administration: University of London
  • Industrial Internet of Things Graduate Certificate: University of Colorado Boulder
  • Bachelor of Arts in Liberal Studies: Georgetown University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok