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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


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    Coursera

    Project and Stress-Test Financial Plans

    Skills you'll gain: Financial Forecasting, Financial Modeling, Business Planning, Revenue Forecasting, Profit and Loss (P&L) Management, Business Modeling, Cost Estimation, Cash Flow Forecasting, Financial Analysis, Market Trend, Risk Mitigation, Variance Analysis

    Intermediate · Course · 1 - 4 Weeks

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    Alex Genadinik

    Digital Marketing Masterclass: A-Z Marketing Strategy

    Skills you'll gain: Marketing Psychology, Marketing Planning, Marketing Strategies, Blogs, Marketing, Search Engine Optimization, Marketing Effectiveness, Podcasting, Growth Strategies, Web Analytics and SEO, Social Media Content, Marketing Channel, Content Creation, Advertising Campaigns, Product Promotion, Digital Advertising, Marketing Automation, Case Studies, Professional Networking, Digital Marketing

    Beginner · Specialization · 3 - 6 Months

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    Technical University of Denmark (DTU)

    Whole genome sequencing of bacterial genomes - tools and applications

    Skills you'll gain: Bioinformatics, Molecular Biology, Microbiology, Infectious Diseases, Medical Science and Research, Database Development, Taxonomy, Data Pipelines

    4.6
    Rating, 4.6 out of 5 stars
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    1.6K reviews

    Beginner · Course · 1 - 3 Months

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    Coursera

    Digital Campaign Management & Optimization

    Skills you'll gain: Google Ads, Pay Per Click Advertising, Marketing Effectiveness, Performance Measurement, Key Performance Indicators (KPIs), Online Advertising, Campaign Management, Search Engine Marketing, Digital Advertising, Performance Analysis, Keyword Research, Marketing Analytics, Brand Management, Social Media Campaigns, Budget Management, Project Management, Data-Driven Decision-Making, Return On Investment, Quality Assessment, Cost Reduction

    Intermediate · Specialization · 3 - 6 Months

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    University of California, Davis

    Coaching Skills for Managers

    Skills you'll gain: Employee Coaching, Coaching, Management Training And Development, Team Performance Management, Organizational Change, Expectation Management, Performance Management, Key Performance Indicators (KPIs), Accountability, Employee Performance Management, Professional Development, Leadership and Management, Team Management, People Development, Performance Analysis, Performance Measurement, Adaptability, Constructive Feedback, Leadership, Communication

    4.8
    Rating, 4.8 out of 5 stars
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    3K reviews

    Intermediate · Specialization · 3 - 6 Months

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    University of Toronto

    GIS, Mapping, and Spatial Analysis

    Skills you'll gain: ArcGIS, Spatial Data Analysis, Spatial Analysis, Geographic Information Systems, Geospatial Mapping, GIS Software, Data Mapping, Geospatial Information and Technology, Data Visualization, Metadata Management, Query Languages, Global Positioning Systems, Quantitative Research, Data Compilation, Typography, Data Manipulation, Data Storytelling, Data Modeling, Design Elements And Principles, Image Analysis

    4.8
    Rating, 4.8 out of 5 stars
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    3.1K reviews

    Beginner · Specialization · 3 - 6 Months

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    Alex Genadinik

    Executive, Life Coach, Career, Or Business Coaching Success

    Skills you'll gain: LinkedIn, Coaching, Training Programs, Productivity, Revenue Management, Mentorship, Target Market, Professional Networking, Business Marketing, Client Services, Lead Generation, Social Media, Professional Development, Marketing Strategies, Business Strategy

    Mixed · Course · 1 - 3 Months

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    Universiteit Leiden

    Miracles of Human Language: An Introduction to Linguistics

    Skills you'll gain: Language Competency, Language Learning, Language Disorders, Anthropology, Multilingualism, English Language, Communication Disorders, Cultural Diversity, Oral Comprehension, Interviewing Skills, Vocabulary, Grammar, Cultural Sensitivity, Interpersonal Communications, Social Sciences, Sociology, Research Methodologies

    4.7
    Rating, 4.7 out of 5 stars
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    2.5K reviews

    Beginner · Course · 1 - 3 Months

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    University of Rochester

    The Power of Markets I: The Basics of Supply and Demand and Consumer Behavior

    Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Consumer Behaviour, Resource Allocation, Cost Benefit Analysis, Market Analysis, Policy Analysis, Decision Making, Investment Management

    4.6
    Rating, 4.6 out of 5 stars
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    272 reviews

    Beginner · Course · 1 - 4 Weeks

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    Johns Hopkins University

    Biostatistics in Public Health

    Skills you'll gain: Biostatistics, Statistical Hypothesis Testing, Logistic Regression, Regression Analysis, Sampling (Statistics), Statistical Methods, Statistical Visualization, Statistical Analysis, Epidemiology, Quantitative Research, Descriptive Statistics, Probability & Statistics, Statistical Inference, Probability Distribution, Public Health, Scientific Methods, Statistics, Statistical Modeling, Advanced Analytics, Predictive Modeling

    4.8
    Rating, 4.8 out of 5 stars
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    2.4K reviews

    Beginner · Specialization · 3 - 6 Months

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    Emory University

    Management Consulting

    Skills you'll gain: Data Cleansing, Presentations, Consulting, Microsoft PowerPoint, Management Consulting, Executive Presence, Business Consulting, Benchmarking, Microsoft Excel, Storytelling, Sales Presentations, Data Storytelling, Proposal Development, Oral Expression, Business Research, Lean Six Sigma, Interviewing Skills, Six Sigma Methodology, Problem Solving, Consultative Approaches

    4.8
    Rating, 4.8 out of 5 stars
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    2.3K reviews

    Beginner · Specialization · 3 - 6 Months

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    Coursera

    Build Powerful AI Agents with OpenAI Tools

    Skills you'll gain: Generative AI Agents, Agentic systems, OpenAI API, AI Workflows, Tool Calling, OAuth, AI Orchestration, Middleware, Performance Tuning, Real Time Data, Interoperability, API Gateway, Agentic Workflows, Software Development Tools, LLM Application, Prompt Engineering, Application Programming Interface (API), Authentications, Business Logic, Data Persistence

    Intermediate · Professional Certificate · 3 - 6 Months

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In summary, here are 10 of our most popular market research courses

  • Project and Stress-Test Financial Plans: Coursera
  • Digital Marketing Masterclass: A-Z Marketing Strategy: Alex Genadinik
  • Whole genome sequencing of bacterial genomes - tools and applications: Technical University of Denmark (DTU)
  • Digital Campaign Management & Optimization: Coursera
  • Coaching Skills for Managers: University of California, Davis
  • GIS, Mapping, and Spatial Analysis: University of Toronto
  • Executive, Life Coach, Career, Or Business Coaching Success: Alex Genadinik
  • Miracles of Human Language: An Introduction to Linguistics: Universiteit Leiden
  • The Power of Markets I: The Basics of Supply and Demand and Consumer Behavior : University of Rochester
  • Biostatistics in Public Health: Johns Hopkins University

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