Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Exploratory Data Analysis, Data Analysis, Data Import/Export, Data Manipulation, Data Transformation, Predictive Modeling, Data Cleansing, Data Preprocessing, Model Evaluation, Predictive Analytics, Pandas (Python Package), Regression Analysis, Feature Engineering, Statistical Analysis, Matplotlib, Scikit Learn (Machine Learning Library), Data Visualization, NumPy, Python Programming
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Marketing Planning, Marketing Strategies, Strategic Marketing, Sales Process, Marketing, Marketing Analytics, Sales, Marketing Effectiveness, Value Propositions, Sales Strategy, Business Metrics, Brand Management, Digital Marketing, Key Performance Indicators (KPIs), Goal Setting
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Design, Digital Design, Design Elements And Principles, Product Design, Color Theory, Graphic Design, Intellectual Property, Product Promotion, E-Commerce, Digital Assets, Marketing, Marketing Collateral
Advanced · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Modeling, Database Design, Stakeholder Engagement, Dashboard, Business Intelligence, Extract, Transform, Load, Tableau Software, Data Warehousing, Stakeholder Communications, Data Pipelines, Interactive Data Visualization, Business Reporting, Data Visualization, Interviewing Skills, Applicant Tracking Systems, Business Process, AI Enablement, Business Analysis, Data Analysis, SQL
Build toward a degree
Advanced · Professional Certificate · 3 - 6 Months

Microsoft
Skills you'll gain: Microsoft Power Platform, Excel Formulas, Process Flow Diagrams, Business Process Modeling, User Story, Business Requirements, Stakeholder Management, Data Modeling, Microsoft Excel, Software Development Life Cycle, Requirements Analysis, Requirements Elicitation, Quality Management, Diagram Design, Pivot Tables And Charts, Microsoft Visio, Power BI, Microsoft Power Automate/Flow, Business Analysis, Data Analysis
Beginner · Professional Certificate · 3 - 6 Months

National Taiwan University
Skills you'll gain: Exploratory Data Analysis, Regression Analysis, R Programming, Statistical Analysis, Statistical Modeling, Business Analytics, Analytics, Data Analysis, Statistics, Statistical Methods, Feature Engineering, Statistical Inference, Data Transformation, Model Evaluation
Intermediate · Course · 1 - 3 Months

Arizona State University
Skills you'll gain: Sales Presentations, Business Writing, English Language, Selling Techniques, Business Communication, Brainstorming, Presentations, Promotional Materials, Business Marketing, Marketing, Graphic Design, Advertising, Persuasive Communication, Marketing Communications, New Product Development, Vocabulary
Intermediate · Course · 1 - 3 Months

University of London
Skills you'll gain: Brand Management, Branding, Brand Marketing, Brand Strategy, Brand Awareness, Employee Engagement, Marketing Management, Global Marketing, Internal Communications, Customer experience strategy (CX), Human Resources, Organizational Change, Consumer Behaviour, Cross-Functional Collaboration
Beginner · Course · 1 - 3 Months

Skills you'll gain: Google Sheets, Data Visualization, Spreadsheet Software, Data Presentation, Data Analysis, Data Visualization Software, Business Analytics, Productivity Software, Business Analysis, Data Manipulation, Descriptive Statistics, Analysis, Statistics, Excel Formulas, Data Cleansing, Mathematical Software
Beginner · Guided Project · Less Than 2 Hours

Università Bocconi
Skills you'll gain: Annual Reports, Retail Store Operations, Brand Management, Marketing Communications, Digital Media Strategy, Case Studies, Global Marketing, Brand Strategy, Business Modeling, Business Strategy, E-Commerce, Consumer Behaviour, Market Trend, Product Development
Mixed · Course · 1 - 3 Months

National Taiwan University
Skills you'll gain: Regression Analysis, Statistical Modeling, Statistical Methods, Data Visualization, R Programming, Statistical Analysis, Case Studies, Business Analytics, Advanced Analytics, Analytics, Data Analysis, Statistical Hypothesis Testing, Variance Analysis
Intermediate · Course · 1 - 3 Months

National Taiwan University
Skills you'll gain: Brand Management, Branding, Marketing, Customer Relationship Management, Consumer Behaviour, Marketing Strategies, Customer experience strategy (CX), Customer Data Management, Market Dynamics, Target Market, Market Analysis, Digital Media Strategy
Beginner · Course · 1 - 3 Months