Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: User Experience Design, User Experience, Persona (User Experience), Web Content Accessibility Guidelines, User Story, Usability, Design Thinking, User Research, Human Factors, Human Centered Design, Ideation, Competitive Analysis, Prototyping
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Data Presentation, Persuasive Communication, Storytelling, Presentations, Data Visualization, Communication, Marketing Analytics, Business Priorities, Data-Driven Decision-Making, User Feedback, Google Analytics, Stakeholder Communications, Strategic Decision-Making, Constructive Feedback
Beginner · Course · 1 - 4 Weeks
Duke University
Skills you'll gain: File I/O, Java Programming, Software Design, Debugging, Software Engineering, Javascript, Computer Programming, Event-Driven Programming, Encryption, Algorithms, Image Analysis, AI Personalization, Program Development, Data Processing, Statistical Analysis, Data Import/Export, Predictive Modeling, Integrated Development Environments, Data Analysis, Cascading Style Sheets (CSS)
Beginner · Specialization · 3 - 6 Months

University of Michigan
Skills you'll gain: Matplotlib, Network Analysis, Social Network Analysis, Feature Engineering, Data Visualization, Pandas (Python Package), Data Visualization Software, Interactive Data Visualization, Model Evaluation, Scientific Visualization, Applied Machine Learning, Supervised Learning, Text Mining, Visualization (Computer Graphics), Data Manipulation, NumPy, Graph Theory, Data Preprocessing, Natural Language Processing, Python Programming
Intermediate · Specialization · 3 - 6 Months

Northwestern University
Skills you'll gain: Social Media, Social Media Marketing, Target Audience, Social Media Strategy, Digital Transformation, Professional Networking, Marketing Strategies, Social Network Analysis, Market Analysis, Real Time Data
Mixed · Course · 1 - 4 Weeks

Vanderbilt University
Skills you'll gain: Data Storytelling, Prompt Engineering, Data Presentation, ChatGPT, Prompt Patterns, Excel Macros, Excel Formulas, Data Synthesis, Microsoft Excel, LLM Application, Productivity, Infographics, OpenAI, Data Visualization, AI Enablement, Spreadsheet Software, Data Analysis, Generative AI, Artificial Intelligence, Data Cleansing
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: A/B Testing, Google Analytics, Customer Insights, Marketing Analytics, Target Audience, Digital Advertising, Online Advertising, Social Media Campaigns, Advertising Campaigns, Performance Measurement, Business Metrics, Key Performance Indicators (KPIs), Consumer Behaviour, AI Enablement, Data Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Surveys, Market Research, Customer Insights, Marketing, Marketing Analytics, User Research, Research Methodologies, Market Analysis, Google Analytics, Data Collection, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

Northwestern University
Skills you'll gain: Real Time Data, Social Media Content, Social Media, Social Media Marketing, Big Data, Crisis Management, Analytics, Content Marketing, Social Media Strategy, Text Mining, Data-Driven Decision-Making, Competitive Analysis, Brand Strategy
Mixed · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Search Engine Optimization, Keyword Research, Web Analytics and SEO, Digital Marketing, Content Strategy, Web Analytics, Marketing, AI Personalization, User Research, Social Media, Competitive Analysis, User Experience
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Literacy, Data Mining, Big Data, Cloud Computing, Data Analysis, Data Science, Digital Transformation, Data-Driven Decision-Making, Deep Learning, Machine Learning, Artificial Intelligence
Beginner · Course · 1 - 4 Weeks
University of Pennsylvania
Skills you'll gain: Risk Management, Business Modeling, Mathematical Modeling, Data-Driven Decision-Making, Portfolio Management, Forecasting, Regression Analysis, Financial Modeling, Statistical Modeling, Risk Analysis, Predictive Modeling, Presentations, Spreadsheet Software, Microsoft PowerPoint, Investment Management, Financial Statements, Data Modeling, Quantitative Research, Business Analytics, Microsoft Excel
Beginner · Specialization · 3 - 6 Months