Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

University of California, Irvine
Skills you'll gain: Performance Metric, Open Mindset, Team Management, Organizational Strategy, Collaboration
Beginner · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Closing (Sales), Consultative Selling, Selling Techniques, Active Listening, Customer Relationship Building, Sales Process, Sales Strategy, Non-Verbal Communication, Overcoming Objections, Rapport Building, Interpersonal Communications, Consumer Behaviour
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Search Engine Marketing, Google Ads, Content Creation, Performance Metric, Key Performance Indicators (KPIs), Competitive Intelligence
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Keyword Research, Search Engine Marketing, Campaign Management, Google Ads, Online Advertising, Return On Investment, Pay Per Click Advertising, Performance marketing, Advertising Campaigns, Marketing Effectiveness, Cost Reduction, Paid media, Performance Measurement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Project Management Software, Workflow Management, Collaborative Software, Project Coordination, Project Management, Organizational Skills, Marketing Operations, Communication, Project Documentation, Vocabulary
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Overcoming Objections, Consultative Selling, Coaching, Sales Strategy, Sales Training, Sales Prospecting, Collaboration, Consumer Behaviour, Diversity Awareness, Cultural Sensitivity, Upselling, Customer Relationship Management, Virtual Teams, Sales Presentation, Sales Pipelines, Negotiation, Business Communication, Communication Strategies, Virtual Networking, Interpersonal Communications
Beginner · Specialization · 1 - 3 Months

University of California, Davis
Skills you'll gain: Surveys, Statistical Hypothesis Testing, Focus Group, Quantitative Research, Qualitative Research, Data Synthesis, Market Research, Proposal Writing, Data Storytelling, Statistical Analysis, Presentations, Discussion Facilitation, Marketing Analytics, Marketing, Research Methodologies, Data Analysis, Data Visualization Software, Market Analysis, Survey Creation, Business Research
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Marketing Effectiveness, Marketing Analytics, Google Analytics, Web Analytics, Verification And Validation, Goal Setting, Web Analytics and SEO, Performance Metric, Transaction Processing, Data Validation, System Testing
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Organizational Change, Project Closure, Revenue Recognition, Agile Methodology, Waterfall Methodology, Organizational Structure, Organizational Leadership, Accrual Accounting, Project Planning, Organizational Strategy, Project Management Life Cycle, Business Ethics, Change Management, Cash Flows, Sprint Retrospectives, Accounting, Project Implementation, Financial Statements, Financial Accounting, Project Management
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Storyboarding, Wireframing, Information Architecture, Figma (Design Software), User Story, User Experience Design, User Centered Design, Prototyping, User Interface (UI), Usability, Mockups, Persona (User Experience), User Flows
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Account Strategy, Account Management, Selling Techniques, Technical Sales, Sales Territory Management, Cold Calling, Sales Process, Sales Strategy, Closing (Sales), Customer Relationship Building, Customer Engagement, B2B Sales, Consultative Selling, Customer Relationship Management, Solution Selling, Generative AI Agents, Lead Generation, Overcoming Objections, Return On Investment, Predictive Analytics
Intermediate · Specialization · 3 - 6 Months

Alex Genadinik
Skills you'll gain: LinkedIn, Coaching, Training Programs, Productivity, Revenue Management, Mentorship, Target Market, Professional Networking, Business Marketing, Client Services, Lead Generation, Social Media, Professional Development, Marketing Strategies, Business Strategy
Mixed · Course · 1 - 3 Months