• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • Status: Job Skills
    Job Skills
    G

    Google

    Google UX Design

    Skills you'll gain: Responsive Web Design, Storyboarding, Wireframing, User Experience Design, UI/UX Research, User Experience, Usability Testing, Information Architecture, Presentations, Web Design, User Research, Design Thinking, Figma (Design Software), Design Reviews, Persona (User Experience), Web Content Accessibility Guidelines, Mobile Development, User Centered Design, Interviewing Skills, Applicant Tracking Systems

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    98K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • U

    University of California, Davis

    Google SEO Fundamentals

    Skills you'll gain: Search Engine Optimization, Keyword Research, Web Analytics and SEO, Digital Marketing, Content Strategy, Web Analytics, Marketing, AI Personalization, User Research, Social Media, Competitive Analysis, User Experience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.7K reviews

    Intermediate · Course · 1 - 4 Weeks

  • B

    Berklee

    Teaching Popular Music in the Classroom

    Skills you'll gain: Musical Composition, Music, Instrumental Music, Music Performance, Education Software and Technology, Music Theory, World Music, Teaching, Classroom Management, Cultural Responsiveness, Active Listening, Creativity, Collaboration

    4.6
    Rating, 4.6 out of 5 stars
    ·
    104 reviews

    Intermediate · Course · 1 - 4 Weeks

  • T

    The State University of New York

    Introduction to Early Childhood

    Skills you'll gain: Child Development, Childhood Education and Development, Working With Children, Teaching, Family Support, Parent Communication, Cultural Diversity, Diversity Awareness, Classroom Management, Behavior Management, Positive Behavior Support, Curriculum Development, Policy Development, Rapport Building, Creativity, Data Collection, Communication

    4.9
    Rating, 4.9 out of 5 stars
    ·
    133 reviews

    Beginner · Course · 1 - 3 Months

  • L

    Lund University

    African development – from the past to the present

    Skills you'll gain: Socioeconomics, Ancient History, Economic Development, World History, Social Sciences, European History, Economics, International Relations, Political Sciences, Trend Analysis, Governance

    4.2
    Rating, 4.2 out of 5 stars
    ·
    60 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Copenhagen

    Data Literacy – What is it and why does it matter?

    Skills you'll gain: Data Literacy, digital literacy, Personally Identifiable Information, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Journalism, Data Sharing, Big Data, Information Privacy, Data-Driven Decision-Making, Data Security, Law, Regulation, and Compliance, Data Collection, Algorithms

    4.6
    Rating, 4.6 out of 5 stars
    ·
    261 reviews

    Beginner · Course · 1 - 4 Weeks

  • 2

    28DIGITAL

    Privacy and Standardisation

    Skills you'll gain: Technical Standard, General Data Protection Regulation (GDPR), Personally Identifiable Information, Information Privacy, Case Law, Medical Privacy, Court Systems, Telecommunications, Law, Regulation, and Compliance, Legal Research, Data Ethics, IT Security Architecture, Technology Roadmaps, European History, International Relations, Interoperability, Data Governance, Cybersecurity, Data Security, Emerging Technologies

    4.4
    Rating, 4.4 out of 5 stars
    ·
    384 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    University of Copenhagen

    After the Arab Spring – Democratic Aspirations and State Failure

    Skills you'll gain: Demography, Social Sciences, Cultural Diversity, Political Sciences, International Relations, Sociology, World History, Governance, Socioeconomics, Policy Analysis, Economic Development, Economics, Education and Training

    4.7
    Rating, 4.7 out of 5 stars
    ·
    539 reviews

    Beginner · Course · 1 - 3 Months

  • U

    Universiteit Leiden

    Risk in Modern Society

    Skills you'll gain: Risk Management, Business Risk Management, Operational Risk, Risk Analysis, Safety and Security, Environmental Issue, Cyber Security Strategy, Decision Making, Public Health

    4.7
    Rating, 4.7 out of 5 stars
    ·
    227 reviews

    Beginner · Course · 1 - 3 Months

  • U

    Universidad Austral

    Educación ambiental para la biodiversidad

    Skills you'll gain: Pedagogy, Teaching, Environment, Sustainable Development, Environmental Science, Environmental Policy, Community Development, Natural Resource Management, Student Engagement, Collaboration

    4.9
    Rating, 4.9 out of 5 stars
    ·
    191 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    Indian Institute for Human Settlements

    The Art and Science of Economic Policy

    Skills you'll gain: Economics, Policy, and Social Studies, Policy Development, Public Policies, Policy Analysis, Financial Policy, Behavioral Economics, Political Sciences, Economics, Environmental Policy, Market Dynamics, Public Affairs, Governance, Program Implementation, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    121 reviews

    Beginner · Course · 1 - 3 Months

  • T

    Tecnológico de Monterrey

    Tecnologías para la Innovación Educativa

    Skills you'll gain: Education Software and Technology, Digital pedagogy, Technology Solutions, Emerging Technologies, Innovation, Technology Strategies, Solution Design, Trend Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    278 reviews

    Beginner · Course · 1 - 3 Months

1…838485…507

In summary, here are 10 of our most popular social media marketing courses

  • Google UX Design: Google
  • Google SEO Fundamentals: University of California, Davis
  • Teaching Popular Music in the Classroom: Berklee
  • Introduction to Early Childhood: The State University of New York
  • African development – from the past to the present: Lund University
  • Data Literacy – What is it and why does it matter?: University of Copenhagen
  • Privacy and Standardisation: 28DIGITAL
  • After the Arab Spring – Democratic Aspirations and State Failure: University of Copenhagen
  • Risk in Modern Society : Universiteit Leiden
  • Educación ambiental para la biodiversidad: Universidad Austral

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok