• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • U

    University of Maryland, College Park

    Selecting the Right Customer & Channel

    Skills you'll gain: Customer Retention, Customer Acquisition Management, Customer Analysis, Marketing Channel, Customer Engagement, Loyalty Programs, Customer Insights, Customer Relationship Management, Business-To-Consumer, Cross-Channel Marketing, Marketing Effectiveness, Consumer Behaviour, B2B Sales, Target Market, Operating Cost, Strategic Marketing, Business Metrics, Market Analysis

    Beginner · Course · 1 - 4 Weeks

  • N

    Northeastern University

    Healthcare Consumerism and Implication for Care Delivery

    Skills you'll gain: Healthcare Industry Knowledge, Health Systems, Value-Based Care, Change Management, Health Care, Health Administration, Patient-centered Care, Health Policy, Consumer Behaviour, Customer experience improvement, Data-Driven Decision-Making, Payment Systems, Emerging Technologies

    4.5
    Rating, 4.5 out of 5 stars
    ·
    85 reviews

    Beginner · Course · 1 - 4 Weeks

  • N

    Northeastern University

    Understanding & Influencing Workplace Behavior

    Skills you'll gain: Organizational Change, Change Management, Organizational Leadership, Business Leadership, Organizational Development, Team Leadership, Leadership, Communication Strategies, Organizational Effectiveness, Organizational Structure, Strategic Leadership, Cross-Functional Team Leadership, Team Management, Influencing, Empowerment, Culture, Innovation, Decision Making

    4.9
    Rating, 4.9 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Health Impacts of Chemicals in Consumer Products

    Skills you'll gain: Health Assessment, Chemistry, Risk Analysis, Sustainable Engineering, Personal Care, Environmental Engineering, Product Lifecycle Management, Environmental Regulations, Environmental Science, Child Health

    5
    Rating, 5 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

  • D

    Duke University

    Chimpanzee Behavior and Conservation

    Skills you'll gain: Child Development, Advocacy, Research, Research Methodologies, Social Sciences, Data Collection, Social Network Analysis, Anthropology, Human Development, Nutrition and Diet, Environmental Issue, Biology

    4.9
    Rating, 4.9 out of 5 stars
    ·
    285 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Pennsylvania

    Creativity In Business and Other Disciplines

    Skills you'll gain: Creative Thinking, Creativity, Creative Problem-Solving, Ideation, Innovation, Architectural Design, Problem Solving, Design Thinking, Artificial Intelligence and Machine Learning (AI/ML), Entrepreneurship, Artificial Intelligence, Advertising, Marketing, Game Design, Consumer Behaviour, Experimentation

    Beginner · Course · 1 - 3 Months

  • M

    MedCerts

    Behavior Technician ABA Fundamentals

    Skills you'll gain: Positive Behavior Support, Speech Therapy, Behavior Management, Autism Spectrum Disorders, Education and Training, Communication Strategies, Social Skills, Interpersonal Communications, Mental and Behavioral Health, Teaching, Communication, Learning Theory, Child Development, Classroom Management, Training Programs, Instructional Strategies, Developmental Disabilities, Proactivity, Data Collection, Learning Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    21 reviews

    Beginner · Specialization · 1 - 3 Months

  • G

    Georgia Institute of Technology

    Material Behavior

    Skills you'll gain: Materials science, Chemistry, Structural Analysis, Mechanical Engineering, Chemical Engineering, Physical Science, Semiconductors

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of Pennsylvania

    Network Dynamics of Social Behavior

    Skills you'll gain: Social Network Analysis, Network Analysis, Social Sciences, Sociology, Systems Thinking, Economics, Policy, and Social Studies, Simulations, Culture, Graph Theory, Complex Problem Solving, Innovation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    399 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    AI Wellness Tools, Behavior Tracking & Personal Goals

    Skills you'll gain: Prompt Engineering, Mindfulness, AI Personalization, Smart Goals, Self-Awareness, Anthropic Claude, Emotional Intelligence, Decision Making, Consumer Behaviour, Stress Management, Strategic Decision-Making, Employee Coaching, Empathy, Patient Preparation, Goal Setting, Supervised Learning, AI Enablement, Health And Wellness Coaching, Behavioral Management, Data Ethics

    Beginner · Specialization · 3 - 6 Months

  • M

    MedCerts

    Applied Behavior Analysis (ABA) Introduction

    Skills you'll gain: Applied Behavior Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • O

    O.P. Jindal Global University

    Unsupervised Learning and Its Applications in Marketing

    Skills you'll gain: Anomaly Detection, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Marketing Analytics, Data Mining, Feature Engineering, Autoencoders, Applied Machine Learning, Machine Learning Algorithms, Machine Learning Methods, Marketing, Statistical Machine Learning, Target Audience, Python Programming, Market Analysis, Exploratory Data Analysis, Model Evaluation, Algorithms

    Beginner · Course · 1 - 3 Months

1…91011…111

In summary, here are 10 of our most popular consumer behavior courses

  • Selecting the Right Customer & Channel : University of Maryland, College Park
  • Healthcare Consumerism and Implication for Care Delivery : Northeastern University
  • Understanding & Influencing Workplace Behavior: Northeastern University
  • Health Impacts of Chemicals in Consumer Products: University of Michigan
  • Chimpanzee Behavior and Conservation: Duke University
  • Creativity In Business and Other Disciplines: University of Pennsylvania
  • Behavior Technician ABA Fundamentals: MedCerts
  • Material Behavior: Georgia Institute of Technology
  • Network Dynamics of Social Behavior: University of Pennsylvania
  • AI Wellness Tools, Behavior Tracking & Personal Goals: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok