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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
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    Coursera

    Model Evaluation and Benchmarking

    Skills you'll gain: Generative AI, Model Evaluation, Dashboard, Image Quality, Test Script Development, Image Analysis, Test Case, Verification And Validation, Large Language Modeling, Data Visualization, Continuous Monitoring, Plotly, Text Mining, Natural Language Processing, Matplotlib, Statistical Hypothesis Testing

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
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    Minnesota State University, Mankato

    Core Human Resources Functions and Strategic Impact

    Skills you'll gain: Human Capital, People Analytics, Performance Metric, Labor Compliance, People Development, Talent Acquisition, Recruitment Strategies, Employee Engagement, Business Ethics

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
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    A

    AI CERTs

    AI in Supply Chain

    Skills you'll gain: Supply Chain Management, Supply Chain, Supply Chain Systems, Transportation, Supply Chain, and Logistics, Generative AI Agents, Inventory Management System, AI Enablement, Generative AI, Supply Management, Demand Planning, Logistics, Warehousing, Data-Driven Decision-Making, Forecasting, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Predictive Analytics, Supplier Relationship Management, Automation, Real Time Data

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    K

    Knowledge Accelerators

    From Excel to Power BI

    Skills you'll gain: Power BI, Business Intelligence, Data Visualization, Business Reporting, Business Analytics, Data Analysis, Data Synthesis, Excel Formulas, Data Manipulation, Collaborative Software, Trend Analysis, Data Management, Data Quality

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.7K reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Introduction to CRM with HubSpot

    Skills you'll gain: HubSpot CRM, Customer Relationship Management, Customer Data Management, Email Marketing, Marketing Materials, Business Software, Sales Development, Customer Communications Management, Sales Pipelines, Dashboard, Data Management, Customer Service, Marketing, Sales Operations, Team Oriented

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze Healthcare Data for Patient Outcomes

    Skills you'll gain: Time Series Analysis and Forecasting, Anomaly Detection, Exploratory Data Analysis, Descriptive Analytics

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    Status: Preview
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    Coursera

    Optimizing Enterprise Test Suites with Worksoft Certify

    Skills you'll gain: Test Automation, Test Execution Engine, System Testing, Software Testing, Regression Testing, Test Case, CI/CD, Integration Testing, Maintainability, Automation, Test Data, Quality Assurance, Scalability, SAP Applications

    Advanced · Course · 1 - 4 Weeks

  • Status: New
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    Starweaver

    AI-Driven HR Strategy, Operations, and Regulatory Compliance

    Skills you'll gain: Data Ethics, Responsible AI, Workforce Planning, Human Resource Strategy, Employee Engagement, AI Enablement, Regulatory Compliance, People Analytics, Compliance Management, Human Resource Policies, Recruitment Strategies, ChatGPT, Employee Retention, Recruitment, Governance, Ethical Standards And Conduct, Dashboard

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Content Creation for TikTok, YouTube, Instagram, Facebook

    Skills you'll gain: TikTok, Video Production, Content Performance Analysis, Content Creation, Web Analytics and SEO, Social Media Content, Video Editing, Social Media, Photography, Media Production, Social Media Campaigns, Driving engagement, Social Media Marketing, Social Media Strategy, Content Strategy, Storytelling, Photo Editing, Branding, Drive Engagement, Web Content

    4.1
    Rating, 4.1 out of 5 stars
    ·
    36 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
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    Coursera

    Open Generative AI: Build with Open Models and Tools

    Skills you'll gain: Generative Model Architectures, Large Language Modeling, Generative AI, Model Evaluation, Model Deployment, Data Ethics, Data Validation, Data Cleansing, Data Quality, Image Quality, Data Preprocessing, AI Workflows, Dashboard, Transfer Learning, Text Mining, Open Source Technology, Image Analysis, Hugging Face, Data Collection, Cloud Computing

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Advanced Branding in Canva

    Skills you'll gain: Canva (Software), Logo Design, Branding, Brand Strategy, Style Guides, Typography, Brand Management, Creative Design, Marketing Design, Graphic Design, Color Theory, Graphic and Visual Design, Digital Design, Governance, Asset Management, Layout Design, Scalability

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Understanding and Visualizing Data with Python

    Skills you'll gain: Sampling (Statistics), Data Visualization, Plot (Graphics), Data Literacy, Statistics, Matplotlib, Seaborn, Probability & Statistics, Jupyter, Data Visualization Software, Data Analysis, Statistical Analysis, Exploratory Data Analysis, Descriptive Statistics, Statistical Inference, Data Collection, NumPy, Box Plots, Histogram, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.7K reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Model Evaluation and Benchmarking: Coursera
  • Core Human Resources Functions and Strategic Impact: Minnesota State University, Mankato
  • AI in Supply Chain: AI CERTs
  • From Excel to Power BI: Knowledge Accelerators
  • Introduction to CRM with HubSpot: Coursera
  • Analyze Healthcare Data for Patient Outcomes: Coursera
  • Optimizing Enterprise Test Suites with Worksoft Certify: Coursera
  • AI-Driven HR Strategy, Operations, and Regulatory Compliance: Starweaver
  • Content Creation for TikTok, YouTube, Instagram, Facebook: Coursera
  • Open Generative AI: Build with Open Models and Tools: Coursera

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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