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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    P

    Packt

    Design for Learning: UX in Online Teaching

    Skills you'll gain: Video Production, Instructional Design, Digital pedagogy, Virtual Environment, User Interface and User Experience (UI/UX) Design, Teaching, Education Software and Technology, User Centered Design, Student Engagement, Learning Styles, Technical Writing, Web Content Accessibility Guidelines, UI/UX Research, Online Advertising, Survey Creation

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    SQL for Data Science

    Skills you'll gain: Data Governance, SQL, Data Management, Data Quality, Database Design, Query Languages, Data Literacy, Data Manipulation, Data Modeling, Relational Databases, Data Science, Databases, Data Analysis, Data Transformation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    17K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Neuromarketing

    Skills you'll gain: Research Design, Science and Research, Laboratory Research, Research Methodologies, Research, Consumer Behaviour, Influencing, Marketing Psychology, Case Studies, Persuasive Communication, Statistical Analysis, Ethical Standards And Conduct, Data Analysis, Data Collection, Advertising, Behavioral Economics, Biomedical Technology, Experimentation, Neurology, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    35 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    C

    CertNexus

    AIBIZ (Exam AIZ-210)

    Skills you'll gain: Artificial Intelligence, AI Enablement, AI Product Strategy, Artificial Intelligence and Machine Learning (AI/ML), Business Requirements, Responsible AI, AI Security, Data Ethics, Process Improvement, Process Improvement and Optimization, Environmental Social And Corporate Governance (ESG), Cloud Computing, Process Optimization, User Experience, Customer Service, Big Data, Data Security, Operational Efficiency, Marketing, Data Quality

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    The Nuts and Bolts of Machine Learning

    Skills you'll gain: Feature Engineering, Model Evaluation, Applied Machine Learning, Advanced Analytics, Analytics, Statistical Machine Learning, Machine Learning, Scikit Learn (Machine Learning Library), Unsupervised Learning, Machine Learning Algorithms, Workflow Management, Data Ethics, Supervised Learning, Data Preprocessing, Random Forest Algorithm, Decision Tree Learning, Verification And Validation, Python Programming, Classification Algorithms, Performance Tuning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    588 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Preview
    Preview
    S

    Stanford University

    Introduction to Statistics

    Skills you'll gain: Descriptive Statistics, Statistics, Statistical Methods, Sampling (Statistics), Statistical Analysis, Data Analysis, Statistical Modeling, Statistical Hypothesis Testing, Regression Analysis, Statistical Inference, Probability, Exploratory Data Analysis, Quantitative Research, Probability Distribution

    4.6
    Rating, 4.6 out of 5 stars
    ·
    4.3K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Copenhagen Business School

    Strategic Management

    Skills you'll gain: Strategic Thinking, Business Strategy, Business Strategies, Strategic Decision-Making, Strategic Planning, Strategic Leadership, Business Transformation, Technology Strategies, Competitive Analysis, Global Marketing, Case Studies, Market Dynamics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.5K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Copenhagen Business School

    Strategic Management and Innovation

    Skills you'll gain: Business Strategy, Business Planning, Case Studies, Strategic Decision-Making, Strategic Thinking, Plan Execution, Goal Setting, Resource Management, Organizational Strategy, Peer Review, Competitive Analysis, Strategic Leadership, Innovation, Organizational Structure, Strategic Planning, Market Analysis, Culture Transformation, Change Management, Business Strategies, Business Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Healthcare Business Strategy and New Venture Design

    Skills you'll gain: Business Modeling, Market Analysis, Competitive Analysis, Regulatory Compliance, Innovation, Market Opportunities, Healthcare Industry Knowledge, Entrepreneurship, Business Strategies, New Business Development, Product Development, Business Planning, Team Leadership, Stakeholder Analysis, Team Building, Health Care Administration, Business Valuation, Fundraising

    Build toward a degree

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Toronto

    Inclusive Analytic Techniques

    Skills you'll gain: Data Ethics, Data Collection, Quantitative Research, Qualitative Research, Data Analysis, Statistical Analysis, Analytical Skills, Statistical Methods, Regression Analysis, Research, Focus Group, Correlation Analysis, Diversity and Inclusion, Surveys, Business Analytics, Stakeholder Analysis, Probability, Stakeholder Engagement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    80 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Power BI and Power Platform for Productivity

    Skills you'll gain: Extract, Transform, Load, Star Schema, Microsoft Power Platform, Data Storytelling, Data Analysis Expressions (DAX), Microsoft Power Automate/Flow, Dashboard, Microsoft Excel, Excel Formulas, Power BI, Data-Driven Decision-Making, Microsoft Copilot, Data Presentation, No-Code Development, Data Transformation, Data Literacy, Data Modeling, Data Visualization, Data Analysis, Business Intelligence

    4.4
    Rating, 4.4 out of 5 stars
    ·
    710 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Cost and Economics in Pricing Strategy

    Skills you'll gain: Price Negotiation, Market Dynamics, Product Strategy, Revenue Management, Cost Accounting, Economics, Demand Planning, Cost Benefit Analysis, Consumer Behaviour, Case Studies, Marketing Channel, Customer Analysis, Regression Analysis, Competitive Analysis, Statistical Methods

    4.8
    Rating, 4.8 out of 5 stars
    ·
    691 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Design for Learning: UX in Online Teaching: Packt
  • SQL for Data Science: University of California, Davis
  • Neuromarketing: Johns Hopkins University
  • AIBIZ (Exam AIZ-210): CertNexus
  • The Nuts and Bolts of Machine Learning: Google
  • Introduction to Statistics: Stanford University
  • Strategic Management: Copenhagen Business School
  • Strategic Management and Innovation: Copenhagen Business School
  • Healthcare Business Strategy and New Venture Design: University of Illinois Urbana-Champaign
  • Inclusive Analytic Techniques: University of Toronto

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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