• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Environmental Justice

    Skills you'll gain: Social Justice, Environmental Issue, Sustainable Development, Social Determinants Of Health, Environmental Policy, Health Equity, Environmental Laws, Environmental Regulations, Community Development, Advocacy, Policy Analysis, Research, Collaboration, Case Studies

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    P

    Peking University

    家庭社会学导论

    Skills you'll gain: Surveys, Family Therapy, Sociology, Social Sciences, Qualitative Research, Research Methodologies, Culture, Socioeconomics, Interviewing Skills, Case Studies

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    The University of Tokyo

    Interactive Teaching(インタラクティブ・ティーチング)

    Skills you'll gain: Syllabus Development, Interactive Learning, Student Engagement, Teaching, Lesson Planning, Education and Training, Instructional Strategies, Course Development, Lecturing, Design, Storytelling, Higher Education, Discussion Facilitation, Public Speaking, Oral Expression

    4.9
    Rating, 4.9 out of 5 stars
    ·
    54 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    F

    Fundação Lemann

    Gestão para a Aprendizagem: Módulo Gestão Estratégica

    Skills you'll gain: Strategic Planning, Action Oriented, Strategic Leadership, Organizational Strategy, Leadership and Management, Education and Training, Strategic Thinking, Performance Metric, Quality Management, Analysis, Community Development, Program Evaluation, Data-Driven Decision-Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    146 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Introduction to Archaeology: Archaeology as Activism

    Skills you'll gain: Timelines, Social Impact, Social Justice, Social Sciences, Ancient History, Sustainable Development, Anthropology, Environment, Case Studies, Community Development, Climate Change Programs, Cultural Sensitivity, World History, Cultural Diversity, Ethical Standards And Conduct

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Assisting Public Sector Decision Makers With Policy Analysis

    Skills you'll gain: Statistical Analysis, Program Evaluation, Policy Analysis, Data Analysis, Statistical Methods, Public Policies, Statistical Hypothesis Testing, Policy Development, Analytical Skills, Forecasting, R Programming, Data-Driven Decision-Making, Research Design, Time Series Analysis and Forecasting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    27 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Teaching Writing Process

    Skills you'll gain: Writing, Course Development, Peer Review, Editing, Creativity

    4.6
    Rating, 4.6 out of 5 stars
    ·
    43 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Cybersecurity Policy for Water and Electricity Infrastructures

    Skills you'll gain: Risk Management Framework, Infrastructure Security, Cyber Security Policies, Security Management, NIST 800-53, Cybersecurity, Cyber Security Strategy, Security Strategy, Cyber Risk, System Monitoring

    4.6
    Rating, 4.6 out of 5 stars
    ·
    181 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    E

    Erasmus University Rotterdam

    Participación eficaz de la sociedad civil en el desarrollo

    Skills you'll gain: Community Development, Sustainable Development, Social Impact, Governance, Advocacy, International Relations, Law, Regulation, and Compliance, Fundraising, Policy Development, Stakeholder Engagement, Policy Analysis, Organizational Effectiveness, Accountability, Strategic Partnership, Coordination

    4.8
    Rating, 4.8 out of 5 stars
    ·
    216 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    E

    Erasmus University Rotterdam

    Reputation Crisis? Facebook meets Cambridge Analytica

    Skills you'll gain: Corporate Communications, Crisis Management, Business Ethics, Case Studies, Social Media Management, Facebook, Policy Analysis, Data Ethics, Leadership, Information Privacy, Stakeholder Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    14 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Modes of Science Communication

    Skills you'll gain: Oral Expression, Education Software and Technology, Technical Communication, Media and Communications, Persuasive Communication, Writing, Education and Training, Storytelling, Human Learning, Instructional Strategies, Community Outreach, Science and Research, Writing and Editing, Content Creation, Liberal Arts, Photography, Photo/Video Production and Technology, Driving engagement, Creativity, Psychology

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Active Learning in STEM with PhET Interactive Simulations

    Skills you'll gain: Instructional Strategies, Teaching, Education Software and Technology, Mathematics Education, Pedagogy, Simulations, Digital pedagogy, Simulation and Simulation Software, Curriculum Planning, Web Content Accessibility Guidelines, User Feedback, Experimentation, Research, Peer Review, Design Strategies, Interactive Design, Display Devices, Physics, Biology, Chemistry

    4.9
    Rating, 4.9 out of 5 stars
    ·
    146 reviews

    Beginner · Specialization · 3 - 6 Months

1…969798…446

In summary, here are 10 of our most popular social media marketing courses

  • Environmental Justice: University of Michigan
  • 家庭社会学导论: Peking University
  • Interactive Teaching(インタラクティブ・ティーチング): The University of Tokyo
  • Gestão para a Aprendizagem: Módulo Gestão Estratégica: Fundação Lemann
  • Introduction to Archaeology: Archaeology as Activism: Rice University
  • Assisting Public Sector Decision Makers With Policy Analysis: University of Michigan
  • Teaching Writing Process: Johns Hopkins University
  • Cybersecurity Policy for Water and Electricity Infrastructures: University of Colorado System
  • Participación eficaz de la sociedad civil en el desarrollo: Erasmus University Rotterdam
  • Reputation Crisis? Facebook meets Cambridge Analytica: Erasmus University Rotterdam

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok