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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


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    S

    Shanghai Jiao Tong University

    当代应用心理学

    Skills you'll gain: Human Factors, Consumer Behaviour, Organizational Leadership, Psychological Evaluations, Psychology, Occupational Safety And Health, Mental Health, Professional Development, Emotional Intelligence, Criminal Investigation and Forensics, Human Development, Market Research, Leadership, Relationship Building, Decision Making, Scientific Methods

    4.6
    Rating, 4.6 out of 5 stars
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    96 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
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    C

    California Institute of the Arts

    Plan a Successful Freelancing Business

    Skills you'll gain: Competitive Analysis, Business Planning, Business Strategy, Market Analysis, Market Opportunities, Value Propositions, Peer Review, Entrepreneurship, Business Modeling, Service Design, Goal Setting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    306 reviews

    Beginner · Course · 1 - 3 Months

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    U

    University of Pennsylvania

    Philosophy of Science

    Skills you'll gain: Scientific Methods, Science and Research, Research, Experimentation, Research Methodologies, Research Design, Data Collection, Peer Review, Simulations, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
    ·
    254 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    R

    Rutgers the State University of New Jersey

    Supply Chain Analytics Essentials

    Skills you'll gain: Supply Chain Management, Strategic Decision-Making, Working Capital, Data Analysis, Operational Efficiency, Performance Measurement, Job Analysis, Case Studies, Financial Analysis

    4.6
    Rating, 4.6 out of 5 stars
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    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Developing Innovative Ideas for Product Leaders

    Skills you'll gain: New Product Development, Innovation, Market Opportunities, Ideation, Entrepreneurship, Product Management, Corporate Strategy, Customer Analysis, Competitive Analysis, Market Analysis, Initiative and Leadership, Target Market, Business Strategy, Value Propositions

    4.4
    Rating, 4.4 out of 5 stars
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    233 reviews

    Beginner · Course · 1 - 4 Weeks

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    DeepLearning.AI

    الذكاء الاصطناعي للجميع

    Skills you'll gain: Artificial Intelligence, AI Product Strategy, Artificial Neural Networks, Deep Learning, Business Analytics, Responsible AI, Data Ethics, Machine Learning, Digital Transformation, Data Science

    4.8
    Rating, 4.8 out of 5 stars
    ·
    963 reviews

    Beginner · Course · 1 - 4 Weeks

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    R

    Rutgers the State University of New Jersey

    Influencer Marketing Strategy

    Skills you'll gain: Social Media Strategy, Content Marketing, Social Media, Marketing Effectiveness, Marketing Strategies, Campaign Management, Return On Investment, Key Performance Indicators (KPIs), Brand Awareness, Influencing, Customer Engagement, Marketing Analytics, Presentations, Target Audience

    4.3
    Rating, 4.3 out of 5 stars
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    195 reviews

    Intermediate · Course · 1 - 3 Months

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    Status: Free Trial
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    C

    Coursera

    GenAI for Marketing and Customer Insights

    Skills you'll gain: Prompt Engineering, Customer Insights, AI Personalization, Big Data, Keyword Research, Performance marketing, Case Studies, Customer Analysis, Google Ads, Responsible AI, Marketing Analytics, Data Presentation, AI Product Strategy, Generative AI, Email Marketing, Marketing Automation, Social Media Marketing, Generative AI Agents, Campaign Management, Predictive Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    184 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    UX Design: From Concept to Prototype

    Skills you'll gain: User Experience Design, User Story, Prototyping, Wireframing, User Centered Design, Ideation, Conceptual Design, Interaction Design, User Interface (UI), Usability Testing, Storyboarding, Mockups, User Research

    4.8
    Rating, 4.8 out of 5 stars
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    300 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Toronto

    Gender Analytics: Gender Equity through Inclusive Design

    Skills you'll gain: Human Centered Design, Organizational Change, User Research, Design Thinking, Change Management, Design Research, Product Design, Data Ethics, Data Collection, Quantitative Research, Prototyping, Influencing, Qualitative Research, Storytelling, Leadership, Data Analysis, Analytics, Diversity Awareness, Diversity and Inclusion, Innovation

    4.8
    Rating, 4.8 out of 5 stars
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    620 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Analíticas de Marketing Digital

    Skills you'll gain: Web Analytics, Google Analytics, Social Media, Search Engine Marketing, Social Media Marketing, Marketing Analytics, Market Research, Digital Marketing, Marketing Effectiveness, Content Performance Analysis, Analytical Skills, Online Advertising, Social Media Strategy, Email Marketing, Customer Data Management, Analytics, Target Audience, Key Performance Indicators (KPIs), Social Network Analysis, Facebook

    4.7
    Rating, 4.7 out of 5 stars
    ·
    276 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    MathWorks

    Image Processing for Engineering and Science

    Skills you'll gain: Image Analysis, Image Quality, Matlab, Computer Vision, Traffic Flow Optimization, Automation, Digital Signal Processing, Anomaly Detection, Spatial Data Analysis, Geospatial Information and Technology, Medical Imaging, Spatial Analysis, Data Preprocessing, Quantitative Research, Algorithms, Data Store

    4.7
    Rating, 4.7 out of 5 stars
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    248 reviews

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular market research courses

  • 当代应用心理学: Shanghai Jiao Tong University
  • Plan a Successful Freelancing Business : California Institute of the Arts
  • Philosophy of Science: University of Pennsylvania
  • Supply Chain Analytics Essentials: Rutgers the State University of New Jersey
  • Developing Innovative Ideas for Product Leaders: University of Maryland, College Park
  • الذكاء الاصطناعي للجميع: DeepLearning.AI
  • Influencer Marketing Strategy: Rutgers the State University of New Jersey
  • GenAI for Marketing and Customer Insights: Coursera
  • UX Design: From Concept to Prototype: University of Michigan
  • Gender Analytics: Gender Equity through Inclusive Design: University of Toronto

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Analytics (13)
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Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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