• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • U

    University of Michigan

    Applied Data Science with Python

    Skills you'll gain: Matplotlib, Network Analysis, Social Network Analysis, Feature Engineering, Data Visualization, Pandas (Python Package), Data Visualization Software, Interactive Data Visualization, Model Evaluation, Scientific Visualization, Applied Machine Learning, Supervised Learning, Text Mining, Visualization (Computer Graphics), Data Manipulation, NumPy, Graph Theory, Data Preprocessing, Natural Language Processing, Python Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    34K reviews

    Intermediate · Specialization · 3 - 6 Months

  • H

    HEC Paris

    Become a changemaker, build a career with purpose and impact

    Skills you'll gain: Self-Awareness, Innovation, Personal Development, Social Impact, Sustainable Development, Empowerment, Entrepreneurship, Action Oriented, Creative Problem-Solving, Community Development, Visionary, Proactivity, Corporate Sustainability, Goal Setting, Adaptability, Planning, Business

    4.8
    Rating, 4.8 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Enhancing Communication with Remind

    Skills you'll gain: Communication Strategies, Communication, Education Software and Technology, User Accounts

    4.8
    Rating, 4.8 out of 5 stars
    ·
    76 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Colorado System

    Homeland Security and Cybersecurity Future

    Skills you'll gain: Cybersecurity, Cyber Security Strategy, Infrastructure Security, Cyber Attacks, Cyber Operations, Cyber Risk, Cyber Security Policies, Cyber Governance, Incident Response, Risk Management Framework, Technology Solutions, Legal Risk

    4.7
    Rating, 4.7 out of 5 stars
    ·
    161 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Improving Classroom Management with Class Dojo

    Skills you'll gain: Classroom Management, Behavioral Management, Student Support and Services, Constructive Feedback, Education Software and Technology, Registration, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    153 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Alberta

    Workplace Psychological Health and Safety

    Skills you'll gain: Conflict Management, Diversity Equity and Inclusion Initiatives, Team Leadership, Workplace inclusivity, Stress Management, Organizational Leadership, Diversity and Inclusion, Mental Health, People Management, Rapport Building, Leadership, Leadership and Management, Occupational Safety And Health, Personal Development, Employee Performance Management, Emotional Intelligence, Employee Engagement, Empathy, Resilience, Communication

    4.9
    Rating, 4.9 out of 5 stars
    ·
    48 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Illinois Urbana-Champaign

    Public Goods, Common Resources, and Externalities

    Skills you'll gain: Economics, Policy, and Social Studies, Supply And Demand, Market Analysis, Economics, Resource Allocation, Environmental Issue, Public Policies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    44 reviews

    Beginner · Course · 1 - 4 Weeks

  • D

    Duke University

    Understanding 9/11: Why 9/11 Happened & How Terrorism Affects Our World Today

    Skills you'll gain: Public Safety and National Security, International Relations, Social Studies, Security Strategy, Cultural Diversity, Political Sciences, Policy Analysis, Intelligence Collection and Analysis, Policy Development, World History

    4.7
    Rating, 4.7 out of 5 stars
    ·
    134 reviews

    Beginner · Course · 1 - 3 Months

  • G

    Google

    AI for Content Creation

    Skills you'll gain: Google Gemini, Generative AI, Constructive Feedback, AI Enablement, AI Personalization, Creativity, Marketing Materials, AI Workflows, Artificial Intelligence, Media Production, Google Workspace, Responsible AI

    4.7
    Rating, 4.7 out of 5 stars
    ·
    88 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    Indian Institute for Human Settlements

    Housing Justice: A View from Indian Cities

    Skills you'll gain: Social Justice, Public Policies, Community Development, Sustainable Development, Policy Analysis, Social Studies, Socioeconomics, Advocacy, Economics, Case Studies, International Relations, Law, Regulation, and Compliance

    4.5
    Rating, 4.5 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 3 Months

  • U

    Universidad Nacional Autónoma de México

    Introducción al estudio de los bienes comunes

    Skills you'll gain: Community Development, Natural Resource Management, Environment and Resource Management, Social Sciences, Sustainable Development, Land Management, Water Resources, Governance, Sociology, Economics, Policy Analysis, Cultural Diversity

    4.9
    Rating, 4.9 out of 5 stars
    ·
    130 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Alex Genadinik

    Become A Bestseller On Amazon As An Independent Author

    Skills you'll gain: Copywriting, Advertising, Search Engine Optimization, Marketing, Podcasting, Content Creation, Keyword Research, Social Media Content, Target Market, Marketing Strategies, Branding

    Mixed · Course · 1 - 3 Months

1…100101102…507

In summary, here are 10 of our most popular social media marketing courses

  • Applied Data Science with Python: University of Michigan
  • Become a changemaker, build a career with purpose and impact: HEC Paris
  • Enhancing Communication with Remind: Coursera
  • Homeland Security and Cybersecurity Future: University of Colorado System
  • Improving Classroom Management with Class Dojo: Coursera
  • Workplace Psychological Health and Safety: University of Alberta
  • Public Goods, Common Resources, and Externalities: University of Illinois Urbana-Champaign
  • Understanding 9/11: Why 9/11 Happened & How Terrorism Affects Our World Today: Duke University
  • AI for Content Creation: Google
  • Housing Justice: A View from Indian Cities: Indian Institute for Human Settlements

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok