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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Preview
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    M

    McMaster University

    DNA Decoded

    Skills you'll gain: Precision Medicine, Molecular Biology, Bioinformatics, Pharmacology, Medical Science and Research, Biotechnology, Biochemistry, Laboratory Techniques, Healthcare Ethics, Science and Research

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Smarter Content and Communications with Microsoft Copilot

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Content Performance Analysis, Marketing and Public Relations, Editing, Customer Insights, Content Development and Management, Proofreading, Public Relations, Integrated Marketing Communications, Customer Analysis, Content Creation, Marketing Communications, Persona Development, Writing and Editing, Content Management, Content Marketing, Content Strategy, Generative AI, Marketing Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    181 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Renewable Energy Futures

    Skills you'll gain: Energy and Utilities, Sustainable Technologies, Electric Power Systems, Market Dynamics, Climate Change Mitigation, Emerging Technologies, Sustainable Development, Investments, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    264 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Learn to Job Search with Indeed

    Skills you'll gain: Job Analysis, Compensation Analysis, Company, Product, and Service Knowledge, Recruitment, Business Research, Research

    4.7
    Rating, 4.7 out of 5 stars
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    35 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Case-Based Frameworks for Mastering Management Consulting

    Skills you'll gain: Consulting, Management Consulting, Mergers & Acquisitions, Growth Strategies, Due Diligence, Strategic Thinking, Financial Analysis, Business Strategy, Competitive Analysis, Business Solutions, Case Studies, Business Analysis, Market Analysis, Product Strategy

    4.2
    Rating, 4.2 out of 5 stars
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    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Análise de Dados Quantitativos

    Skills you'll gain: Quantitative Research, Marketing Analytics, Market Analysis, Market Research, Exploratory Data Analysis, Strategic Marketing, Forecasting, Strategic Decision-Making, Data Analysis, Predictive Modeling, Customer Analysis, Statistical Modeling, Statistical Analysis, Correlation Analysis, Regression Analysis, Unsupervised Learning, Variance Analysis

    4.4
    Rating, 4.4 out of 5 stars
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    23 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
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    U

    University of Pittsburgh

    idea 2 IMPACT: An Introduction to Translating Assistive Health Technologies and Other Products

    Skills you'll gain: Competitive Analysis, Stakeholder Analysis, Business Planning, Medical Devices, Market Analysis, New Product Development, Regulatory Affairs, Product Development, Commercialization, Problem Solving, Innovation, Healthcare 5.0, Entrepreneurship, Value Propositions, Presentations

    3.9
    Rating, 3.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 3 Months

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    S

    S.P. Jain Institute of Management and Research

    Strategic Brand Management

    Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Product Lifecycle Management, Strategic Marketing, Marketing Management, Integrated Marketing Communications, Social Media Strategy, Market Share, Value Propositions, Portfolio Management, Competitive Analysis, Business Metrics, Consumer Behaviour, Storytelling, Case Studies

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
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    15 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Financial Forecasting and Planning

    Skills you'll gain: Financial Forecasting, Forecasting, Generative AI, Financial Management, Market Intelligence, Data-Driven Decision-Making, AI Enablement, Financial Planning, Artificial Intelligence, Market Analysis, Data Quality

    4
    Rating, 4 out of 5 stars
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    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Lending, Crowdfunding, and Modern Investing

    Skills you'll gain: FinTech, Portfolio Management, Consumer Lending, Return On Investment, Lending and Underwriting, Financial Services, Risk Analysis, Investments, Fundraising and Crowdsourcing, Financial Market, Asset Management, Case Studies, Wealth Management

    4.7
    Rating, 4.7 out of 5 stars
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    589 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Engineering Practices for Building Quality Software

    Skills you'll gain: Software Design Patterns, Software Design, Software Quality Assurance, Software Engineering, Program Development, Application Security, Object Oriented Design, Software Architecture, Software Quality (SQA/SQC), Development Testing, Threat Modeling, Maintainability, Development Environment, Code Review, Application Deployment, Continuous Deployment, Quality Assurance, Security Requirements Analysis, Continuous Delivery, Software Testing

    4.5
    Rating, 4.5 out of 5 stars
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    460 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Present with Purpose: Create/Deliver Effective Presentations

    Skills you'll gain: Presentations, Public Speaking, Persuasive Communication, Microsoft PowerPoint, Verbal Communication Skills, Target Audience, Communication, Storytelling, Non-Verbal Communication, Composure, Goal Setting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    404 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular market research courses

  • DNA Decoded: McMaster University
  • Smarter Content and Communications with Microsoft Copilot: Microsoft
  • Renewable Energy Futures: University of Colorado Boulder
  • Learn to Job Search with Indeed: Coursera
  • Case-Based Frameworks for Mastering Management Consulting: Board Infinity
  • Análise de Dados Quantitativos: Fundação Instituto de Administração
  • idea 2 IMPACT: An Introduction to Translating Assistive Health Technologies and Other Products: University of Pittsburgh
  • Strategic Brand Management: S.P. Jain Institute of Management and Research
  • GenAI for Financial Forecasting and Planning: Coursera
  • Lending, Crowdfunding, and Modern Investing: University of Pennsylvania

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Brand (13)
Digital Marketing (13)
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Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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