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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Preview
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    R

    Rutgers the State University of New Jersey

    New Technologies for Business Leaders

    Skills you'll gain: Digital Transformation, Customer Engagement, Business Technologies, Augmented and Virtual Reality (AR/VR), Customer experience strategy (CX), Business Marketing, Cross-Functional Collaboration, Internet Of Things, Emerging Technologies, Business Ethics, Customer Retention, Business Relationship Management, FinTech, Blockchain, Innovation, Artificial Intelligence

    4.4
    Rating, 4.4 out of 5 stars
    ·
    450 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Understanding and Visualizing Data with Python

    Skills you'll gain: Sampling (Statistics), Data Visualization, Statistics, Matplotlib, Statistical Visualization, Probability & Statistics, Jupyter, Statistical Methods, Data Visualization Software, Data Analysis, Statistical Analysis, Exploratory Data Analysis, Descriptive Statistics, Statistical Inference, NumPy, Box Plots, Histogram, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
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    2.7K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Splunk Fundamentals: Analyze & Visualize Data

    Skills you'll gain: Splunk, Dashboard, Business Intelligence, Scatter Plots, Data Visualization Software, Data-Driven Decision-Making, Software Installation, Graphing, Real Time Data, Trend Analysis, Event Monitoring, Transaction Processing, Anomaly Detection, System Configuration, Correlation Analysis, Statistical Analysis, Data Manipulation

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Foundations of Business Strategy and Research

    Skills you'll gain: Qualitative Research, Market Research, Strategic Decision-Making, Key Performance Indicators (KPIs), Quantitative Research, Innovation, Target Audience, Data-Driven Decision-Making, Sustainable Business, Benchmarking, Business Acumen, Value Propositions, Descriptive Statistics, Performance Measurement, Ideation, Team Performance Management, Competitive Analysis, Risk Management, Business Strategy, Data Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    195 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
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    P

    Packt

    Orchestrating Data Pipelines and Advanced Data Strategies

    Skills you'll gain: Cloud Computing Architecture, Amazon Elastic Compute Cloud, Data Visualization Software, Cloud Storage, Dashboard, Scalability, Data Strategy, Data Integration, Real Time Data, Data Storage

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SAS

    The Power of Machine Learning: Boost Business, Accumulate Clicks, Fight Fraud, and Deny Deadbeats

    Skills you'll gain: Predictive Modeling, Predictive Analytics, Data Preprocessing, Model Evaluation, Responsible AI, Data-Driven Decision-Making, Machine Learning, Applied Machine Learning, Business Ethics, Decision Tree Learning, Business Analytics, Artificial Intelligence, Technical Management, Data Science, Social Justice

    4.7
    Rating, 4.7 out of 5 stars
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    149 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Cloud Computing

    Skills you'll gain: Distributed Computing, Cloud Infrastructure, Cloud Services, Big Data, Apache Spark, Cloud Computing, Cloud Storage, Cloud Platforms, Network Architecture, Computer Networking, File Systems, Apache Hadoop, Cloud Applications, Apache Mahout, Cloud Computing Architecture, Infrastructure As A Service (IaaS), Data Storage, Middleware, Software-Defined Networking, NoSQL

    4.3
    Rating, 4.3 out of 5 stars
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    2.1K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Data Science Fundamentals

    Skills you'll gain: Analytical Skills, Data Ethics, Predictive Modeling, Model Evaluation, Unsupervised Learning, Natural Language Processing, Analysis, Predictive Analytics, Regression Analysis, Data Mining, Data Strategy, Statistical Analysis, Data Science, Social Media, Text Mining, Anomaly Detection, Business Analytics, Decision Tree Learning, Supervised Learning, Cloud Computing

    4.3
    Rating, 4.3 out of 5 stars
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    259 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
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    M

    Microsoft

    AI-Enhanced Data Analysis: From Raw Data to Deep Insights

    Skills you'll gain: Generative AI, Matplotlib, Plotly, Prompt Engineering, Data Ethics, Power BI, Data Visualization, Microsoft Excel, Data Manipulation, Exploratory Data Analysis, Data Cleansing, Pandas (Python Package), Data Transformation, Excel Formulas, Pivot Tables And Charts, Data Visualization Software, Data Analysis, Microsoft Copilot, Data Presentation, Data Processing

    4.3
    Rating, 4.3 out of 5 stars
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    397 reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Advertise YouTube Videos with Zapier

    Skills you'll gain: Social Media Content, Social Media, Social Media Marketing, Marketing Automation, User Accounts, Facebook, Automation, Digital Content, Advertising, Marketing, Branding

    4.4
    Rating, 4.4 out of 5 stars
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    25 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    Universidad Austral

    Publicidad Digital con Google AdWords

    Skills you'll gain: Google Ads, Content Performance Analysis, Campaign Management, Pay Per Click Advertising, Keyword Research, Performance Metric, Contextual Advertising, Performance Analysis, Online Advertising, Performance marketing, Digital Advertising, Budget Management, Search Engine Marketing, Advertising Campaigns, Paid media, Advertising, Media Planning, Bidding, Target Audience

    4.6
    Rating, 4.6 out of 5 stars
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    280 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Preparing for Google Cloud Certification: Cloud Data Engr

    Skills you'll gain: Real Time Data, Dataflow, Data Lakes, Model Deployment, Google Cloud Platform, Feature Engineering, PySpark, Data Pipelines, Cloud Storage, Data Import/Export, Big Data, Apache Spark, Apache Hadoop, Dashboard, Data Architecture, Data Governance, Data Infrastructure, Tensorflow, Cloud Services, Data Warehousing

    4.6
    Rating, 4.6 out of 5 stars
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    4.9K reviews

    Intermediate · Professional Certificate · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • New Technologies for Business Leaders: Rutgers the State University of New Jersey
  • Understanding and Visualizing Data with Python: University of Michigan
  • Splunk Fundamentals: Analyze & Visualize Data: EDUCBA
  • Foundations of Business Strategy and Research: Coursera
  • Orchestrating Data Pipelines and Advanced Data Strategies: Packt
  • The Power of Machine Learning: Boost Business, Accumulate Clicks, Fight Fraud, and Deny Deadbeats: SAS
  • Cloud Computing: University of Illinois Urbana-Champaign
  • Data Science Fundamentals: University of California, Irvine
  • AI-Enhanced Data Analysis: From Raw Data to Deep Insights: Microsoft
  • Advertise YouTube Videos with Zapier: Coursera

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