• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • Status: Free
    Free
    U

    University of Alberta

    Arctic Development

    Skills you'll gain: Natural Resource Management, Climate Change Adaptation, Sustainable Development, Community Development, Environmental Resource Management, Policy Development, Environmental Policy, Case Studies, Environment, International Relations, Environmental Science, Socioeconomics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    65 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Language Arts Confidence with Storybird

    Skills you'll gain: Storytelling, Storyboarding, Digital Publishing, Content Creation, Writing, Literacy

    4.6
    Rating, 4.6 out of 5 stars
    ·
    74 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    Universidad Austral

    Gestión innovadora: transformando instituciones educativas

    Skills you'll gain: Student-Centred Learning, Education Software and Technology, Innovation, Curriculum Development, Pedagogy, Organizational Leadership, Organizational Change, Leadership, Learning Styles, Team Building, Continuous Improvement Process

    4.9
    Rating, 4.9 out of 5 stars
    ·
    24 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    O

    O.P. Jindal Global University

    Conflict Resolution, Negotiations and Crisis Management

    Skills you'll gain: Crisis Management, Mediation, Negotiation, Conflict Management, Diplomacy, Leadership, Governance, Public Safety and National Security, International Relations, Social Justice, Diversity and Inclusion, Decision Making, Case Studies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    The University of Edinburgh

    Introduction to Philosophy

    Skills you'll gain: Liberal Arts, Political Sciences, Research, Psychology, Social Studies, Scientific Methods, Research Methodologies, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9.7K reviews

    Mixed · Course · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    Introduction to ADHD: What It Is and How It’s Treated

    Skills you'll gain: Autism Spectrum Disorders, Clinical Psychology, Psychiatry, Mental Health Diseases and Disorders, Mental and Behavioral Health, Activities of Daily Living (ADLs), Cognitive Behavioral Therapy, Behavioral Health, Neurology, Diagnostic Tests, Working With Children

    4.5
    Rating, 4.5 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Amazon Web Services

    AWS Cloud Support Associate

    Skills you'll gain: AWS Identity and Access Management (IAM), Infrastructure as Code (IaC), Command-Line Interface, Amazon CloudWatch, AWS CloudFormation, Root Cause Analysis, Amazon DynamoDB, Customer Relationship Building, Network Troubleshooting, Amazon Web Services, Customer Relationship Management, Software Architecture, Linux Commands, Cloud Computing, Linux, Amazon S3, Web Applications, Information Technology, Customer Service, Software Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6.8K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Run Campaign Cycles

    Skills you'll gain: Campaign Management, Advertising Campaigns, Data Storytelling, Key Performance Indicators (KPIs), Marketing Strategies, Marketing Analytics, Project Management Life Cycle, Performance Metric, Marketing Planning, Performance Reporting, Data-Driven Decision-Making, Project Closure, Search Engine Optimization, Goal Setting

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of New Mexico

    International Business I

    Skills you'll gain: Social Sciences, International Relations, Political Sciences, Economic Development, Global Marketing, Socioeconomics, Cultural Diversity, World History, Business Economics, Economics, Business, Financial Market

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.3K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Create High-Fidelity Designs and Prototypes in Figma

    Skills you'll gain: Figma (Design Software), User Experience Design, Mockups, User Centered Design, Usability Testing, User Interface (UI) Design, Design Elements And Principles, Interaction Design, Prototyping, Technical Communication, Typography, Layout Design, Color Theory

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.8K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Agile Development

    Skills you'll gain: Usability Testing, Agile Product Development, User Story, Continuous Delivery, Persona Development, Agile Software Development, Sprint Planning, Peer Review, Agile Methodology, Product Testing, Agile Project Management, Team Performance Management, Team Management, Design Thinking, Team Building, Customer Analysis, Analytics, Product Development, Business Analytics, Persona (User Experience)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.9K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Decode Engagement Metrics

    Skills you'll gain: Email Marketing, Performance Reporting, Campaign Management, Performance Analysis, Real Time Data, Marketing Analytics, Customer Engagement, Data-Driven Decision-Making, Performance Metric, Continuous Monitoring

    Beginner · Course · 1 - 4 Weeks

1…129130131…507

In summary, here are 10 of our most popular social media marketing courses

  • Arctic Development: University of Alberta
  • Language Arts Confidence with Storybird: Coursera
  • Gestión innovadora: transformando instituciones educativas: Universidad Austral
  • Conflict Resolution, Negotiations and Crisis Management: O.P. Jindal Global University
  • Introduction to Philosophy: The University of Edinburgh
  • Introduction to ADHD: What It Is and How It’s Treated: Universidad de Palermo
  • AWS Cloud Support Associate: Amazon Web Services
  • Run Campaign Cycles: Coursera
  • International Business I: University of New Mexico
  • Create High-Fidelity Designs and Prototypes in Figma: Google

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok