• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Smarter Content and Communications with Microsoft Copilot

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Content Performance Analysis, Marketing and Public Relations, Editing, Customer Insights, Content Development and Management, Proofreading, Public Relations, Integrated Marketing Communications, Customer Analysis, Content Creation, Marketing Communications, Persona Development, Writing and Editing, Content Management, Content Marketing, Content Strategy, Generative AI, Marketing Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    183 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Get started with Tweetdeck for Twitter

    Skills you'll gain: Social Media, Social Media Marketing, Control Panels, Market Research, User Research

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    U

    University of Minnesota

    Introduction to UX Design MasterTrack Certificate Program

    Skills you'll gain: Design Thinking, User Research, User Experience Design, Design Research, Usability Testing, User Centered Design, Graphic and Visual Design, Human Centered Design, Data Ethics, Ethical Standards And Conduct, Information Architecture

    4.2
    Rating, 4.2 out of 5 stars
    ·
    42 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Human Anatomy & Physiology I

    Skills you'll gain: Human Musculoskeletal System, Anatomy, Endocrinology, Orthopedics, Kinesiology, Physiology, Neurology, Medical Terminology, Cell Biology, Biology, Chemistry, Clinical Practices, Sports Medicine, Physical Therapy, Molecular, Cellular, and Microbiology, Life Sciences, Lifelong Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    163 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    California Institute of the Arts

    Web Design: Wireframes to Prototypes

    Skills you'll gain: Wireframing, User Interface and User Experience (UI/UX) Design, Mockups, Responsive Web Design, Web Design, User Experience Design, Prototyping, Web Language, Graphic and Visual Design, HTML and CSS, Design Reviews, Typography

    4.9
    Rating, 4.9 out of 5 stars
    ·
    906 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    The University of North Carolina at Chapel Hill

    Reasoning Across the Disciplines

    Skills you'll gain: Chemistry, Social Sciences, Legal Research, Case Law, World History, Liberal Arts, Psychology, Case Studies, Research

    4.4
    Rating, 4.4 out of 5 stars
    ·
    72 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Portfolio Optimization using Markowitz Model

    Skills you'll gain: Portfolio Management, Portfolio Risk, Financial Modeling, Correlation Analysis, Investment Management, Financial Analysis, Risk Modeling

    4.4
    Rating, 4.4 out of 5 stars
    ·
    328 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Copenhagen Business School

    Identifying Social Entrepreneurship Opportunities

    Skills you'll gain: Social Impact, Business Modeling, Entrepreneurship, Market Opportunities, Community Development, Sustainable Business, Business Strategy, Entrepreneurial Finance, Needs Assessment, Team Building, Team Management, Innovation, Empowerment

    4.6
    Rating, 4.6 out of 5 stars
    ·
    333 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Fundamentals of Management

    Skills you'll gain: Goal Setting, Smart Goals, Professional Networking, Business Management, Professional Development, Staff Management, Leadership and Management, Operations Management, People Management, Business Administration, Planning, Customer Relationship Management, Organizational Leadership, Organizational Strategy, Leadership, Change Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    4K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    O

    O.P. Jindal Global University

    Business Economics

    Skills you'll gain: International Finance, Sustainable Development, Game Theory, Business, Market Analysis, Production Process, Strategic Decision-Making

    Build toward a degree

    Beginner · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    Snowflake

    Snowflake Generative AI

    Skills you'll gain: Prompt Engineering, Retrieval-Augmented Generation, Generative AI, LLM Application, Data Engineering, Data Manipulation, Snowflake Schema, Large Language Modeling, Model Deployment, Data Warehousing, Unstructured Data, Embeddings, Cloud Development, SQL, Natural Language Processing, Data Pipelines, Extract, Transform, Load, Application Development, Artificial Intelligence and Machine Learning (AI/ML), Role-Based Access Control (RBAC)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    228 reviews

    Beginner · Professional Certificate · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Data & Finance for the future

    Skills you'll gain: Financial Statement Analysis, Financial Analysis, Business Analytics, Regression Analysis, Business Valuation, Descriptive Statistics, Data Analysis, Data-Driven Decision-Making, Statistical Inference, Financial Accounting, Cash Flows, Balance Sheet, Income Statement, Working Capital, Competitive Analysis, International Finance, Business Economics, Economics, Market Dynamics, Business Planning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    488 reviews

    Intermediate · Specialization · 3 - 6 Months

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research & business intelligence mastery
market research essentials for marketing management
market research methods and data analysis certificate
market research: analyze, forecast & apply
market research: analyze, apply & evaluate
market research and analysis for tech industries
1…130131132…347

In summary, here are 10 of our most popular market research courses

  • Smarter Content and Communications with Microsoft Copilot: Microsoft
  • Get started with Tweetdeck for Twitter : Coursera
  • Introduction to UX Design MasterTrack Certificate Program: University of Minnesota
  • Human Anatomy & Physiology I: Rice University
  • Web Design: Wireframes to Prototypes: California Institute of the Arts
  • Reasoning Across the Disciplines: The University of North Carolina at Chapel Hill
  • Portfolio Optimization using Markowitz Model: Coursera
  • Identifying Social Entrepreneurship Opportunities: Copenhagen Business School
  • Fundamentals of Management: University of California, Irvine
  • Business Economics: O.P. Jindal Global University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok