Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Data Storytelling, Data Visualization Software, Dashboard, Data Analysis, Advanced Analytics, Interactive Data Visualization, Analytics, Data Manipulation, Collaborative Software, Data Transformation, Data Sharing
Advanced · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Global Marketing, Export Control, International Finance, Mergers & Acquisitions, Risk Management, Business Development, Market Analysis, Franchising, Target Market, Cultural Sensitivity, Business Strategy, Intellectual Property
Beginner · Course · 1 - 3 Months

University of California San Diego
Skills you'll gain: Data Presentation, Data Processing, Big Data, Apache Spark, Splunk, Data Analysis, Unstructured Data, Data Storytelling, Analytics, Data Wrangling, Network Analysis, Classification Algorithms
Mixed · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Statistical Hypothesis Testing, Descriptive Statistics, Statistical Visualization, Data Transformation, Data Cleansing, Statistical Analysis, Regression Analysis, Probability, Probability Distribution, Sampling (Statistics), Box Plots, Histogram, R Programming, Statistical Methods, Scatter Plots, Microsoft Excel, Probability & Statistics, Statistics, Data Import/Export, Data Analysis
Beginner · Specialization · 3 - 6 Months

The Hong Kong University of Science and Technology
Skills you'll gain: International Relations, Economic Development, International Finance, World History, Fiscal Management, Economics, Financial Systems, Global Marketing, Economics, Policy, and Social Studies, Governance, Banking, Growth Strategies
Beginner · Course · 1 - 3 Months

Kennesaw State University
Skills you'll gain: Statistical Hypothesis Testing, Six Sigma Methodology, Lean Six Sigma, Process Improvement, Quality Improvement, Process Optimization, Statistical Analysis, Statistics, Data Analysis, Variance Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Pinterest, Organizational Skills, Social Media Content, Merchandise Maintenance, Account Management, User Accounts, Direct Selling, Marketing, Business Marketing, Product Promotion, Business Strategy, Business Analytics
Beginner · Guided Project · Less Than 2 Hours

Tableau Learning Partner
Skills you'll gain: Data Visualization, Data Visualization Software, Interactive Data Visualization, Tableau Software, Data Presentation, Tree Maps, Dashboard, Heat Maps, Geospatial Mapping, Data Storytelling, Data Manipulation, Data Mapping, Business Analytics
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Target Audience, Advertising Campaigns, Marketing Budgets, Advertising, Social Media Management, Social Media, Budget Management, Social Media Marketing, Digital Advertising, Social Media Campaigns
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Generative AI, Data Analysis, Advanced Analytics, Analytics, AI Product Strategy, Data Transformation, Predictive Analytics, Data Preprocessing, Machine Learning Algorithms, Responsible AI
Intermediate · Course · 1 - 4 Weeks

IIMA - IIM Ahmedabad
Skills you'll gain: Digital Transformation, AI Enablement, Business Transformation, Technology Strategies, Organizational Effectiveness, Performance Improvement, Organizational Strategy, Business Technologies, Performance Measurement, Business Analytics
Beginner · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Layout Design, Virtual Environment, Graphic and Visual Design Software, Graphic and Visual Design, Design, Color Matching, Graphic Design, Marketing
Intermediate · Guided Project · Less Than 2 Hours