Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Aptly
Skills you'll gain: TikTok, Social Media Marketing, Business Marketing, Social Media Strategy, Social Media, Content Creation, Marketing Strategies, Content Marketing, Marketing, Brand Awareness, Driving engagement, Content Strategy, Branding, Customer Engagement
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Bioinformatics, Data Analysis Software, Big Data, R Programming, Statistical Programming, Data Manipulation, Data Structures, Software Installation, Data Import/Export
Mixed · Course · 1 - 4 Weeks

Vanderbilt University
Skills you'll gain: Data Storytelling, Data Presentation, Data Synthesis, Microsoft Excel, Infographics, Data Visualization, Data Analysis, Data Cleansing, ChatGPT, Data Integration, Data Transformation, Data Validation, Exploratory Data Analysis, Prompt Engineering, LLM Application, Data Quality, Generative AI
Beginner · Course · 1 - 4 Weeks

University of Illinois Urbana-Champaign
Skills you'll gain: Data Mining, Big Data, Anomaly Detection, Text Mining, Unstructured Data, Exploratory Data Analysis, Spatial Analysis, Advanced Analytics, Image Analysis, Algorithms, Classification Algorithms, Information Privacy
Mixed · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Probability & Statistics, Probability, Probability Distribution, Bayesian Statistics, Data Analysis, Statistical Analysis, Sampling (Statistics), Correlation Analysis, Statistical Inference
Build toward a degree
Intermediate · Course · 1 - 3 Months

Starweaver
Skills you'll gain: Hospitality Management, Hospitality Services, Hospitality, Brand Management, Branding, Brand Awareness, Brand Marketing, Brand Strategy, Brand Loyalty, Business Ethics, Digital Transformation, Sustainable Business, Market Dynamics, Corporate Sustainability, Quality Management, Customer experience improvement, Innovation, Consumer Behaviour
Intermediate · Course · 1 - 4 Weeks
Skills you'll gain: Crisis Management, Business Ethics, Data Ethics, Media Relations, Communication Strategies, Public Relations, Strategic Communication, Stakeholder Communications, Business Communication, Communication, Diversity and Inclusion, Risk Management, Leadership and Management, Social Media Strategy, Business Strategy, Marketing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Graphic and Visual Design, Graphic Design, Graphical Tools, Animations, Content Creation, Social Media, Data Sharing, Typography, Collaborative Software, Marketing
Intermediate · Guided Project · Less Than 2 Hours

National Taiwan University
Skills you'll gain: Operations Research, Linear Algebra, Numerical Analysis, Applied Mathematics, Algorithms, Process Optimization, Engineering Calculations, Program Implementation, Computational Thinking, Operational Analysis, Mathematical Modeling, Resource Allocation, Decision Making, Facility Management, Calculus, Business Analytics
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Shiny (R Package), Exploratory Data Analysis, Data Collection, Ggplot2, Data Wrangling, Tidyverse (R Package), Data Science, Predictive Modeling, Data Visualization, Dashboard, Statistical Analysis, Data Analysis, Data Presentation, Data Manipulation, Interactive Data Visualization, R Programming, Data Cleansing, Data Transformation, Statistical Modeling, Regression Analysis
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Data Ethics, Data Visualization, Stakeholder Communications, Data Integrity, Data Analysis, Data Presentation, Data Sharing, Analytics, Tableau Software, Responsible AI, Verbal Communication Skills, Sample Size Determination, Systems Thinking, Sampling (Statistics), Internal Communications, Excel Formulas, Interpersonal Communications, Statistics, Stakeholder Engagement, Spreadsheet Software
Beginner · Specialization · 3 - 6 Months

Johns Hopkins University
Skills you'll gain: Magnetic Resonance Imaging, Data Analysis, Analytical Skills, Image Analysis, Statistical Analysis, Advanced Analytics, Network Analysis, Psychology, Time Series Analysis and Forecasting, Matlab, Neurology, Statistical Modeling, Statistical Methods
Mixed · Course · 1 - 4 Weeks