Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

University of Toronto
Skills you'll gain: Psychology, Mental Health Diseases and Disorders, Mental Health Therapies, Human Development, Mental Health, Social Sciences, Scientific Methods, Neurology, Experimentation, Cultural Diversity
Mixed · Course · 1 - 3 Months

IESE Business School
Skills you'll gain: Value Propositions, Financial Statements, Marketing, Financial Statement Analysis, Branding, Leadership Development, Business Analytics, Marketing Strategies, Income Statement, Business Analysis, Strategic Marketing, Intercultural Competence, Financial Analysis, Accounting, Conflict Management, Financial Management, Financial Acumen, Financial Data, Leadership, Finance
Beginner · Specialization · 3 - 6 Months

Yale University
Skills you'll gain: Negotiation, Contract Negotiation, Conflict Management, Mediation, Leadership, Communication, Persuasive Communication, Influencing, Relationship Building, Collaboration, Game Theory, Strategic Decision-Making
Mixed · Course · 1 - 3 Months

University of California, Davis
Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Digital Marketing, Content Strategy, Google Analytics, Marketing, Information Architecture, Social Media, User Experience, Generative AI
Intermediate · Course · 1 - 4 Weeks
University of Pennsylvania
Skills you'll gain: Optimism, Personal Development, Resilience, Positive Behavior Support, Psychology, Working With Children, Education and Training, Research, Visionary, Human Development, Creativity
Beginner · Course · 1 - 4 Weeks

Yonsei University
Skills you'll gain: Global Marketing, Marketing, Brand Management, Marketing Strategies, Innovation, Consumer Behaviour, Market Analysis, Product Development, Competitive Analysis, Business Strategy, Change Management, Case Studies
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Market Research, Analytical Skills, Data Collection, Data-Driven Decision-Making, Market Analysis, Market Dynamics, Marketing, Business Research, Quantitative Research, Data Analysis, Customer Insights, Marketing Strategies, Market Trend, Consumer Behaviour, Focus Group, Trend Analysis, Competitive Analysis, Strategic Decision-Making
Intermediate · Course · 1 - 3 Months

Stanford University
Skills you'll gain: Social Network Analysis, Network Analysis, Social Sciences, Sociology, Socioeconomics, Economics, Policy, and Social Studies, Game Theory, Behavioral Economics, Mathematical Modeling, Statistical Modeling, Markov Model, Bayesian Statistics, Probability, Simulations
Advanced · Course · 1 - 3 Months

Skills you'll gain: Search Engine Optimization, Consumer Behaviour, Case Studies, Marketing, Web Analytics and SEO, Marketing Strategies, Process Improvement and Optimization, Digital Advertising, Digital Marketing, Target Audience, Marketing Effectiveness, Competitive Analysis, Keyword Research, Market Opportunities, Business Strategy, Content Strategy, Strategic Thinking, Advertising, Brand Strategy, Market Analysis
Beginner · Specialization · 1 - 3 Months

O.P. Jindal Global University
Skills you'll gain: Social Sciences, Psychology, Social Skills, Social Justice, Empathy & Emotional Intelligence, Interpersonal Communications, Emotional Intelligence, Critical Thinking
Build toward a degree
Beginner · Course · 3 - 6 Months

University of Pennsylvania
Skills you'll gain: Market Dynamics, Economics, Socioeconomics, Supply And Demand, Market Analysis, Market Share, Competitive Analysis, Public Policies, Policty Analysis, Research, and Development, Consumer Behaviour
Mixed · Course · 1 - 3 Months

University at Buffalo
Skills you'll gain: Classroom Management, Teaching, Instructional Strategies, Student Engagement, Psychiatric Assessments, Parent Communication, Behavior Management, Positive Behavior Support, Working With Children, Clinical Assessment, Mental Health Diseases and Disorders, Treatment Planning, Diagnostic Tests, Child Development, Planning, Communication
Beginner · Course · 1 - 4 Weeks